When did we start trusting strangers?

•

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Tom Smith

Universal McCanns global research investigating how social media has turned us all into influencers

Technologie News & Politik

1

When did we
start trusting September 2008

strangers?
29 countries
17,000 internet users

How the internet turned us all into influencers

© Universal McCann 2008

3

Contents
Introduction
➜ No strangers anymore
Welcome to the new influence
landscape
➜ The rise of social media
➜ Digital friends
➜ Proliferation of influencer channels
The impact
➜ The influence economy
➜ The democratisation of influence
➜ The new super influencers

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