1. US Retailer Brookstone Has Strong Opening in
Shanghai, China
MERRIMACK, NH--(Marketwired - June 15 2016) - When
Chinese billionaire and Sanpower Group Chairman Yuan
Yafei decided to acquire the US retail brand Brookstone, he
did so with the intention of introducing a more entertaining
and interactive retail shopping experience to Chinese
consumers. After three very successful store openings this
year, this investment strategy shows every indication of
paying off.
On June 9, during Shanghai's Dragon Boat Festival and its
busiest shopping season, Brookstone China opened its
third store in the Shanghai trading area of Xujiahui, at 979
Zhaojiabang Road. Crowds lined up outside the new
Brookstone store to discover, try and purchase innovative
goods from this iconic US retailer, known for its unique
novelty products. First week sales for the new Shanghai
store have exceeded plans.
And, there are many other firsts for Brookstone. This is the
first Brookstone store in Xujiahui, the first flagship store in
Shanghai, as well as the first virtual reality shopping
experience.
As a virtual playground for shoppers, the Brookstone
Shanghai store features two stories of interactive product
demo zones. These include a virtual "bed on a wall,"
against which customers can wrap themselves in luxurious
Nap™ Blankets and take selfie-photos. Customers young

2. and old are encouraged to play at the Sånd Bar stocked with the wildly popular kinetic
play sand that "sticks to itself, but not to you." There are displays of Cat Ear
Headphones, a giant Aero wine aerator in the wall, a whole studio of Big Blue Audio
Wireless Speakers, and a spa's worth of body massagers and massage chairs ready to
soothe tired and aching muscles of anyone who visits.
"The Brookstone China store experience is all about hands-on discovery," said
Brookstone CEO Tom Via. "Displays are bold, inviting and highly interactive. Customers
are encouraged to pick up and try everything in the store. It's much more fun and
exciting than a traditional retail environment.”
Customers Love Brookstone's "Easy Surprises"
In China, Brookstone is known for providing "Easy Surprises," or items that are
amazingly useful, yet simple in design. "The vision is simple," said Chairman of
Brookstone China Xin Kexia. "Create products that solve real life problems and are
easy to use, and then sell them in an immersive environment that is entertaining and
delightful.”
This approach to creating premium shopping-as-entertainment centers aligns to the
Sanpower Group's overall retail strategy, which also includes House of Fraser
department stores and Hamleys toy stores.
About Brookstone, Inc.
Brookstone, founded in 1965, is a U.S.-based product developer and retailer of
wellness, entertainment, and travel products that are simply amazing and amazingly
simple. Brookstone products are available at its 200+ retail locations at malls and
airports throughout the U.S., online at Brookstone.com, via its Brookstone catalog and
through select premium retailers.
Brookstone is a member of Sanpower Group Company. Sanpower Group Co., Ltd. is a
private conglomerate whose primary businesses are engaged in technology and
modern service industries. With big data serving as its core competitive advantage,
Sanpower is rapidly building up an industrial ecosystem across the finance, health and
commerce sectors. The company now has an excess of RMB 100 billion in both total
assets and annual gross sales, and a controlling stake in more than 100 subsidiaries.
Through this diverse set of businesses, Sanpower provides growth opportunities for a
90,000-strong global workforce, including 30,000 staff from its non-Chinese enterprises.
For more information, visit Brookstone.com and follow them at Twitter.com/Brookstone
and facebook.com/Brookstone.

3. CONTACT INFORMATION
Emily Spensieri
1-888-471-4893 or
espensieri@quillerandblake.com