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S
SEO Penalties
Schmitz Marketing
Schmitz Marketing
schmitzmarketing.com
Thomas Schmitz
Founder & CEO
@TomSchmitz
Organic Inbound Marketing
SEO, Social Media, Content Strategies &
More
S
What are SEO
Penalties?
Webspam
Penalizes infractions against webmaster
guidelines or search engines’ terms of service.
Webspam is determined by intent and extent.
Search engines deal with most things they do not
like automatically and without assessing penalties.
Penalties are for egregious offenders.
Penalties
Usually it is not a penalty!
Types of Penalties
S Manual Actions
S Algorithmic
S Google Panda
S Google Penguin
S Others
S Burned Domains
S
Manual Actions
Manual Actions
A Google or Bing quality assurance team
member manually reviews the site.
Finds egregious infractions of the webmaster
guidelines or terms of service.
Applies a manual penalty.
Sends a message via webmaster tools.
Manual Actions
Causes
S Unnatural links to your site
S Unnatural links from your
site
S Hacked site
S Thin content with little or no
added value
S Pure spam
S User-generated spam
S Cloaking and/or sneaky
redirects
S Hidden text and/or keyword
stuffing
S Spammy freehosts
S Spammy structured markup
https://support.google.com/webmasters/answer/2604824
Manual Actions
There are various types of punishments
S Some or all pages removed from the
index
S Some or all rankings reduces # spots
(i.e. down 5, 10, 50, etc. places)
Manual Actions
Remove all offending content and/or
links.
Request a review via webmaster tools.
List any inbound links you are unable to get removed in
Google’s and Bing’s disavow tools located in
webmaster tools.
Manual Actions
Manual penalties have expiration dates.
The worse the infraction, the longer the
penalty.
Infractions that go unfixed will be
penalized again.
S
Algorithmic Penalties
Algorithmic Penalties
Search engine program identifies infractions.
Automatically applies punishment.
May or may not send a message via
webmaster tools.
Panda
Google Panda Penalty
S Penalizes low quality content
S It is built into the ranking algorithm and updates are
continuous
S Drops site-wide traffic 80%
Panda
Recovering From a Google Panda Penalty
S Remove or rewrite all low quality content
S Rewritten content must bring additional value to the
web
S When fixed and the site is re-crawled, the penalty
will go away
Panda
Recovering From a Google Panda Penalty
S Do not expect all rankings and traffic to return after
recovering from Panda
S If you remove or block content it cannot rank
S Rewritten content will not necessarily rank as well as
the pre-penalty content
Penguin
Google Penguin Penalty
S Penalizes aggressive unnatural link patterns
S It is separate from the ranking algorithm. Updates
are manual
S Drops site-wide traffic 80%
S You may or may not receive a webmaster tools
message
Penguin
Recovering From Google Penguin Penalty
S Identify low quality and unnatural inbound links
S Request websites to remove the bad links
S Disavow remaining bad links in webmaster tools
S File a re-inclusion request
Penguin
Recovering From Google Penguin Penalty
S Recovery will not happen till the next update
S Updates are months apart. The last one was
October 5, 2013
S Do not expect rankings to fully recover because the
authority from removed and disavowed links will be
gone
Other Algorithmic Penalties
Other Algorithmic Penalties
S May be difficult to diagnose
S No webmaster tools notification
S There is no automatic expiration
S You cannot file a re-inclusion request
Other Algorithmic Penalties
S Made for AdSense
S Aggressive Ads
S Aggressive Footer Links
S Doorway Pages
S Duplicate Content
S Keyword Stuffing
S Overused Anchor Text
S Scraped Content
S Slow Page Loads
S Spammy Keywords
Causes
And More…
Other Algorithmic Penalties
Google and Bing do not share many causes of
penalties. They consider this part of their secret
sauce…
…and they do not want to help real web-
spammers.
Burned Domains
When a website goes too far, search engines may
ban it from their search results for all time.
When a site search on a domain (site:domain.com)
show zero results and there is no message in
webmaster tools, the site may be burned.
The only thing to do with a burned domain is
discard it and start with a fresh domain.
Schmitz Marketing
schmitzmarketing.com
Thomas Schmitz
Founder & CEO
@TomSchmitz
Organic Inbound Marketing
SEO, Social Media, Content Strategies &
More

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Diagnosing & Fixing Seo Penalties

  • 2. Schmitz Marketing schmitzmarketing.com Thomas Schmitz Founder & CEO @TomSchmitz Organic Inbound Marketing SEO, Social Media, Content Strategies & More
  • 4. Webspam Penalizes infractions against webmaster guidelines or search engines’ terms of service. Webspam is determined by intent and extent. Search engines deal with most things they do not like automatically and without assessing penalties. Penalties are for egregious offenders.
  • 5. Penalties Usually it is not a penalty!
  • 6. Types of Penalties S Manual Actions S Algorithmic S Google Panda S Google Penguin S Others S Burned Domains
  • 8. Manual Actions A Google or Bing quality assurance team member manually reviews the site. Finds egregious infractions of the webmaster guidelines or terms of service. Applies a manual penalty. Sends a message via webmaster tools.
  • 9. Manual Actions Causes S Unnatural links to your site S Unnatural links from your site S Hacked site S Thin content with little or no added value S Pure spam S User-generated spam S Cloaking and/or sneaky redirects S Hidden text and/or keyword stuffing S Spammy freehosts S Spammy structured markup https://support.google.com/webmasters/answer/2604824
  • 10. Manual Actions There are various types of punishments S Some or all pages removed from the index S Some or all rankings reduces # spots (i.e. down 5, 10, 50, etc. places)
  • 11. Manual Actions Remove all offending content and/or links. Request a review via webmaster tools. List any inbound links you are unable to get removed in Google’s and Bing’s disavow tools located in webmaster tools.
  • 12. Manual Actions Manual penalties have expiration dates. The worse the infraction, the longer the penalty. Infractions that go unfixed will be penalized again.
  • 14. Algorithmic Penalties Search engine program identifies infractions. Automatically applies punishment. May or may not send a message via webmaster tools.
  • 15. Panda Google Panda Penalty S Penalizes low quality content S It is built into the ranking algorithm and updates are continuous S Drops site-wide traffic 80%
  • 16. Panda Recovering From a Google Panda Penalty S Remove or rewrite all low quality content S Rewritten content must bring additional value to the web S When fixed and the site is re-crawled, the penalty will go away
  • 17. Panda Recovering From a Google Panda Penalty S Do not expect all rankings and traffic to return after recovering from Panda S If you remove or block content it cannot rank S Rewritten content will not necessarily rank as well as the pre-penalty content
  • 18. Penguin Google Penguin Penalty S Penalizes aggressive unnatural link patterns S It is separate from the ranking algorithm. Updates are manual S Drops site-wide traffic 80% S You may or may not receive a webmaster tools message
  • 19. Penguin Recovering From Google Penguin Penalty S Identify low quality and unnatural inbound links S Request websites to remove the bad links S Disavow remaining bad links in webmaster tools S File a re-inclusion request
  • 20. Penguin Recovering From Google Penguin Penalty S Recovery will not happen till the next update S Updates are months apart. The last one was October 5, 2013 S Do not expect rankings to fully recover because the authority from removed and disavowed links will be gone
  • 21. Other Algorithmic Penalties Other Algorithmic Penalties S May be difficult to diagnose S No webmaster tools notification S There is no automatic expiration S You cannot file a re-inclusion request
  • 22. Other Algorithmic Penalties S Made for AdSense S Aggressive Ads S Aggressive Footer Links S Doorway Pages S Duplicate Content S Keyword Stuffing S Overused Anchor Text S Scraped Content S Slow Page Loads S Spammy Keywords Causes And More…
  • 23. Other Algorithmic Penalties Google and Bing do not share many causes of penalties. They consider this part of their secret sauce… …and they do not want to help real web- spammers.
  • 24. Burned Domains When a website goes too far, search engines may ban it from their search results for all time. When a site search on a domain (site:domain.com) show zero results and there is no message in webmaster tools, the site may be burned. The only thing to do with a burned domain is discard it and start with a fresh domain.
  • 25. Schmitz Marketing schmitzmarketing.com Thomas Schmitz Founder & CEO @TomSchmitz Organic Inbound Marketing SEO, Social Media, Content Strategies & More