SlideShare ist ein Scribd-Unternehmen logo
1 von 97
Downloaden Sie, um offline zu lesen
Can Social make utilities
                           sexy again?


                 Tom	
  Ra'ery,	
  Principal	
  Analyst	
  RedMonk


                                        1


Big ask, I know
Chris Chen
I think they can be
Tom Raftery
                                                                        • Principal analyst, RedMonk
                                                                        • GreenMonk.net
                                                                        • twitter.com/tomraftery
                                                                        • tom@redmonk.com
                                                                        • +34 677 695 468
                                                                        • SlideShare.net/TomRaftery


                                                               2


Bullet points - sorry!
More Bullet points on this slide than on the rest of the entire deck!
Prob won’t have time for q’s at end - will hang around but here are my contact details in case you can’t stay
SlideShare




                                                 http://www.slideshare.net/TomRaftery/
                                                                   3


This is SlideShare - where you can view or d/l this deck
Show of hands




                                                     Photo http://www.flickr.com/photos/warmestregards/2789694551/
                                                                                   4

How many of you:
Read blogs?
Watch online video?
Have a FaceBook a/c?
Have a LinkedIn a/c?
Have a Twitter a/c?

Consider FaceBook/YouTube/Twitter a waste of time?
Social Media




                                      5

Some of the social media sites
Social Media




                                                 Photo http://www.flickr.com/photos/7933170@N03/1098813767/

                                                                           6

Social media fundamentally changed the web - now a two-way medium
What I had for breakfast?




                                               Photo - http://www.flickr.com/photos/zanehollingsworth/3435030263/
                                                                                7

People often belittle Social Media saying - it is full of ppl saying what they had for breakfast
How many ppl empathise?
What I had for breakfast?




                                                          Video http://www.youtube.com/watch?v=fpMZbT1tx2o

                                                                                8

This video is 1.5 yrs old - the numbers in it are well out of date - most significantly higher now
Utilities, Social Media, &
                                 APJ



                                                             9


Had a look around this region & found some great examples of SM use by utilities
quick selection...
APJ Utilities Social Media




                                                              https://twitter.com/powerwatercorp

                                                                             10

Australian utility - provides electricity, water and sewerage services to the Northern Territory of Australia
Faced issues with perception - were butt of many jokes - even in parliament
Rolled out social media, now 180 turnaround in reputation
APJ Utilities Social Media




                                      http://www.powerwater.com.au

                                                  11

Pull tweets onto home page
Also have Flickr & Youtube accounts
APJ Utilities Social Media




                          https://www.facebook.com/PUBsg

                                       12

Water utility
3412 likes
Zero interaction though
APJ Utilities Social Media




                                                                   https://twitter.com/OfficialTEPCO
                                                                               13

> 262k followers 1 of 3 accounts
No interaction - all broadcast
But tells ppl of availability of electricity so big followership
APJ Utilities Social Media




                                                              https://twitter.com/iamkepco
                                                                          14

Kepco - Korean utility
Twitter & Facebook pages
seems to have interaction but hard to tell given my lack of Korean (and GTranslate is no help!)
APJ Utilities Social Media




                                              https://twitter.com/iamkepco/status/266090034871013376
                                                                       15

They do converse though, unlike many others
APJ Utilities Social Media




                                                       https://twitter.com/PowershopPromos

                                                                      16


One of their two Twitter accounts
1305 followers - electrical promotions for customers
APJ Utilities Social Media




                                                      https://twitter.com/ausgrid

                                                                 17

2550 followers - but better yet is their video... !
APJ Utilities Social Media




        Video http://www.youtube.com/watch?v=iXogX1WBcZA

                              18
APJ Utilities Social Media




                               Video http://www.youtube.com/watch?v=iXogX1WBcZA

                                                     19

Has had nearly 20,000 views!
Challenges utilities are
       facing...



           20
Brand and image




                                                      Photo http://www.flickr.com/photos/smoy/3963201475/
                                                                             21

Brand and reputation issues - utilities not trusted
Brand and image




                                                                     Photo http://www.flickr.com/photos/photofarmer/3303387519/


                                                                                                22

Utilities perceived as boring - doesn’t help recruitment/retention
Recruitment




                                                   Photo http://www.flickr.com/photos/legofenris/4003590489/


                                                                             23

Brand and aging workforce issues have follow-on consequences for recruitment/retention
Exacerbated by




                                                                     Photo http://www.flickr.com/photos/gagilas/3501432476/


                                                                                              24

Recruitment issues all the more urgent because
In the U.S. energy sector, more than a third of the workforce already is over 50 years old - http://hbr.org/2008/02/managing-demographic-risk/ar/1


U.S. Bureau of Labor Statistics: In the US approx 30-40% of the work force in the electric utility sector will retire in the next 10 years


And aging infrastructure
Increasing demands




                                                             Images http://www.paulchefurka.ca/EnergyGap.html


                                                                                   25

Increasing demand for energy at a time of dwindling supply
Increasing demands




                                                 Photo http://www.flickr.com/photos/jeremybrooks/2473047860/

                                                                            26

Also other demands -
- Customer service
- Reduced environmental impact
- More granular energy consumption information
So how can social media
         help?



           27
Brand Management




                        Photo http://en.wikipedia.org/wiki/File:Deepwater_Horizon_offshore_drilling_unit_on_fire_2010.jpg

                                                                                  28

Deepwater Horizon exploded April 20, 2010 - 11 men killed, 17 injured.
Over next 3 months - spilled about 4.9 million barrel & still leaking today 2.5 yrs later
Brand Management




               https://twitter.com/BPGlobalPR/status/15504031663

                                          29

2191 RTs!
Brand Management




     https://twitter.com/bpglobalpr

                    30
Brand Management




                                                     https://twitter.com/BP_America

                                                                   31

Current BP account - still not learned lesson - all broadcast
OTOH



 32
Brand Management




               http://www.youtube.com/watch?v=owGykVbfgUE

                                      33

Old Spice
Brand Management




                                  http://www.youtube.com/watch?v=owGykVbfgUE

                                                         34

This ad alone has had 43m views
Brand Management




                                            http://www.youtube.com/watch?v=owGykVbfgUE

                                                                   35

185 videos in 24 hours
Responded in realtime to questions posed to #OldSpice
Old spice sales up 100% in month that followed
Still up 50% a year later (with help from coupons) http://adage.com/article/viral-video-charts/spice-killing-youtube-sales/
229080/
Customer Service




       36
Customer Service




      https://twitter.com/esbarr_

                  37
Customer Service




   https://twitter.com/esbarr_/status/261075213196865536

                             38
Customer Service




   https://twitter.com/rupertmurdoch/status/261118254657966080

                                 39
Customer Service




                                         https://twitter.com/rupertmurdoch

                                                        40

Seems to be genuinely Murdoch tweeting
Customer Service




   https://twitter.com/esbarr_/status/261126984225153024

                                 41
Customer Service




                                      https://twitter.com/rupertmurdoch/status/261178665386270720

                                                                   42

Obviously this doesn’t scale but...
Customer Service




      http://www.bge.com/

             43
Customer Service




      https://twitter.com/mybge

                44
Customer Service




                                             https://twitter.com/MyBGE/status/264406364514828290

                                                                     45

Gives ppl ETR’s via Twitter
Not new, was doing this last yr in response to Irene as well
Customer Service




                                     https://www.facebook.com/myBGE

                                                   46

>10,600 likes - also v interactive
Customer Service




                                           http://www.flickr.com/photos/mybge/8159451822/

                                                                47

Over 300 photos tagged “Hurricane Sandy”
Customer Service




    http://www.youtube.com/BALTIMOREGASELECTRIC

                        48
Customer Service




                                               http://www.linkedin.com/company/5115?trk=null

                                                                    49

Pull their SM resources together nicely here
Customer Service




                   http://www.zdnet.com/twitter-vs-icelandic-ash-cloud-how-one-airline-transformed-its-use-of-social-media-3040154420/

                                                                                      50

Call centres swamped
120 people in shifts for 7 days on FB & Twitter
Now has 23 strong social media dept
“customer service agents in the social media dept are 75% more productive than those in call centres”
Customer Service


For the 27 airlines in the Star Alliance, nearly one-third of
customer feedback now comes from social media.
                                                                         Jaan Albrecht, CEO of Star Alliance Services




        http://www.zdnet.com/twitter-vs-icelandic-ash-cloud-how-one-airline-transformed-its-use-of-social-media-3040154420/

                                                                           51
Customer Service




   https://twitter.com/Iberia_en/status/262979795405647872


                              52
Customer Service




                                                 http://scn.sap.com/welcome

                                                             53

Early 2000’s SAP had 170,000 customers - support needs, esp for new products were becoming unmanageable
Customer Service

To make it work... would be 90% us and 10% them at
first. But we knew if we did that, it would eventually be
10% us and 90% them.
                     Mark Finnern, Chief Community Evangelist, SAP SCN




                              54
Customer Service




                                                   http://scn.sap.com/welcome

                                                               55

More than 100,000 joined in first 2 yrs
Now over 2.5m users
SAP: SCN improves customer retention, creates efficiency and drives top line growth and revenue
Inside the firewall




        56
Retention




                                       Photo http://www.flickr.com/photos/stephanridgway/4110712532/

                                                                      57

David Legge - Fortis BC - guy walking out of interview
Retention




                                            58

Twitter as news/info gathering medium
Retention




                                                 http://www.flickr.com/photos/traftery/5467650475/


                                                                         59

For millennial’s - blocking SM is like putting a rotary dial phone on their desk with a lock on the dial
Retention

   Twitter is a primary source to gather information about
   changes in my industry. It helps the organization stay
   current with the latest trends and thinking.
                            Casey Coleman, CIO of the U.S. General Services Administration




                                  http://blogs.wsj.com/cio/2012/07/26/social-media-for-the-innovative-cio/

                                                                      60

Don’t take my word for it
Collaboration




      61
Collaboration




                                          Photo http://www.flickr.com/photos/dabhaid/314923760/

                                                                     62

Social media can be powerful way to share info within orgs
And stop co losing info when ppl leave
Collaboration




                                                          63

IBM internal blogs
Tag clouds - recommendations, similar blogs
IBM has 20k internal blogs - running blog program 9 yrs
Collaboration




                                                  64

IBM internal blogs - going strong for years now
 - internal social network
 - knowledge sharing
 - self-promotion tool
Collaboration




    https://www.chatter.com

                65
Collaboration




                                     http://www.huddle.com

                                                66

Cloud-based SharePoint alternative
Collaboration




                         http://www.successfactors.com/business-execution-software/jam/jamoverview/

                                                            67

SAP’s new Jam offering
Collaboration




                         http://www.successfactors.com/business-execution-software/jam/jamoverview/

                                                            68

Onboarding
ability to join groups
Collaboration




http://www.successfactors.com/business-execution-software/jam/jamoverview/

                                   69
Collaboration




http://www.successfactors.com/business-execution-software/jam/jamoverview/

                                   70
Collaboration




                                          https://docs.google.com/

                                                     71

2 ppl working on a spreadsheet remotely
In a browser
And chatting
Big Data
                                          & Analytics




                                                               72

No enterprise talk is complete without discussing big data & analytics!
Big data!




                                          http://www.iabuk.net/news/iab-engage-2012-morning-session-review

                                                                           73

Twitter - half a billion tweets per day
Big Data!




                                    http://gigaom.com/data/facebook-is-collecting-your-data-500-terabytes-a-day/

                                                                               74

2.5 billion content items per day!
More interesting stats on the page - was getting too bulletpointy,
Analytics

There's no such thing as information overload - only filter
failure.
                                                        Clay Shirky, Prof NYU,
                         Fellow at the Berkman Center for Internet and Society




                  http://blogs.wsj.com/cio/2012/07/26/social-media-for-the-innovative-cio/

                                                      75
Analytics




                                           http://www.youtube.com/watch?v=InrOvEE2v38

                                                                76

Gatorade’s Social Media command centre - Mission Control
Analytics




                                  http://readwrite.com/2011/07/21/how-dell-really-listens-to-its

                                                                77

70 employees monitoring and dealing with social media

11 languages

25,000 social media events for the company each day
Analytics




              http://www.informationweek.com/government/information-management/inside-red-cross-social-media-command-ce/232602698

                                                                                 78

Dell contributed funding and tech for this
Analytics




                        http://www.guardian.co.uk/global-development/2012/jan/12/haiti-twitter-tracked-cholera-outbreak

                                                                                79

Twitter is faster than, and as accurate as, the official records at detecting the start and early progress of the epidemic

American Journal of Tropical Medicine
Analytics




                                  http://phys.org/news/2012-10-social-media-auto-vehicle-defects.html

                                                                    80

researchers at Virginia Tech developed system that provides auto manufacturers an efficient way to discover and
classify vehicle defects

can be used to discover vehicle defects from social media posts across multiple car brands
Analytics




                           81

GE - Grid IQ Insight
Analytics




                                                               82

GE - Grid IQ Insight

If someone posts a pic - then utility knows exactly what equipment to send in truck roll
Analytics




                                                               83

GE - Grid IQ Insight

If someone posts a pic - then utility knows exactly what equipment to send in truck roll
Energy Management




        84
Energy Management




   http://www.oracle.com/us/industries/utilities/turning-information-power-195649.pdf


                                         85
Energy Management




                                                        http://www.meregio.de/en/index.php?page=index


                                                                            86
Minimum Emission Region - MeRegio - Baden-Württemberg


Research project involving SAP Research & 5 partners
Energy Management




                                            http://www.flickr.com/photos/collinanderson/2696845391/


                                                                     87
MTKD metric - mean time to kitchen drawer
Energy Management




                                                                          SAP Smart Meter Analytics


                                                                                    88
SAP Smart Meter Analytics

Centrica demo at Sapphire - largest SAP customer
!     - 18m residential customers
!     - 1m business
Going from 75 million meter reads per annum to 120 billion meter reads a year
Energy Management




                                    SAP Smart Meter Analytics


                                              89
Posts to your Facebook wall
Energy Management




                                         http://foursquare.com

                                                 90
Gamification - behaviour change
Energy Management




        91
Energy Management
                 What-if Energy apps had:
                 •Ability to share to Facebook, Twitter, Google+, etc
                 •Leaderboards?
                 •Achievement badges?
                 •Targets and scores?



                                                                                        92
With increased information and ‘fun factor’ - people become more engaged -> the MTKD is prolonged
Conclusion




    93
Conclusion




                                Social
                                             94
Overlay social on issues like these...
Conclusion




                                                         95
and your org can be the sexy utility on the block.
Conclusion


As well as business advantages, social can make
            utilities sexy once more!




                        96
Thanks!
              Contact information:

                    Tom Raftery
Principal Analyst, Energy & Sustainability, RedMonk

              Tom@redmonk.com,
                GreenMonk.net,
             Twitter.com/tomraftery
                +34 677 695 468

                        97

Weitere ähnliche Inhalte

Was ist angesagt?

What is a Facebook Share or retweet worth? Social Media Revenue
What is a Facebook Share or retweet worth? Social Media RevenueWhat is a Facebook Share or retweet worth? Social Media Revenue
What is a Facebook Share or retweet worth? Social Media RevenueLaurel Papworth
 
Living Online Frankie Forsyth Pp V1
Living Online Frankie Forsyth Pp V1Living Online Frankie Forsyth Pp V1
Living Online Frankie Forsyth Pp V1Frankie Forsyth
 
Social Media, Big Data and Oracle #Cloudworld
Social Media, Big Data and Oracle #CloudworldSocial Media, Big Data and Oracle #Cloudworld
Social Media, Big Data and Oracle #CloudworldLaurel Papworth
 
Leveraging Social Media to Reach Your School Library Users Where They Live
Leveraging Social Media to Reach Your School Library Users Where They LiveLeveraging Social Media to Reach Your School Library Users Where They Live
Leveraging Social Media to Reach Your School Library Users Where They LiveBenton Library Media Center
 
Technology & The Administrator - Grit 687 Class #3
Technology & The Administrator - Grit 687 Class #3 Technology & The Administrator - Grit 687 Class #3
Technology & The Administrator - Grit 687 Class #3 Dianne Krause
 
Pivot Points for Change: Libraries and Librarians Using Web 2.0 to Connect, ...
Pivot Points for Change:  Libraries and Librarians Using Web 2.0 to Connect, ...Pivot Points for Change:  Libraries and Librarians Using Web 2.0 to Connect, ...
Pivot Points for Change: Libraries and Librarians Using Web 2.0 to Connect, ...Buffy Hamilton
 
PRSA T3PR Conference in NYC June 2010
PRSA T3PR Conference in NYC June 2010PRSA T3PR Conference in NYC June 2010
PRSA T3PR Conference in NYC June 2010Ed Schipul
 
Electricity 2.0 @ Etech
Electricity 2.0 @ EtechElectricity 2.0 @ Etech
Electricity 2.0 @ EtechTom Raftery
 
Building the 21st Century Research Via the ICT Literacy GLEs & CLEs
Building the 21st Century Research Via the ICT Literacy GLEs & CLEsBuilding the 21st Century Research Via the ICT Literacy GLEs & CLEs
Building the 21st Century Research Via the ICT Literacy GLEs & CLEsBenton Library Media Center
 
Oulds 11464819 creative commons
Oulds 11464819 creative commonsOulds 11464819 creative commons
Oulds 11464819 creative commonsMatt Oulds
 
Twitter and Photography
Twitter and Photography Twitter and Photography
Twitter and Photography Jaleh Fazelian
 
Professional learning networks in your classroom
Professional learning networks in your classroom Professional learning networks in your classroom
Professional learning networks in your classroom Nomathams
 
Social Media Confusion? How to Choose the Right Network
Social Media Confusion? How to Choose the Right NetworkSocial Media Confusion? How to Choose the Right Network
Social Media Confusion? How to Choose the Right NetworkKyle Buyers
 
Simcoe County OGS - Death and Digital Legacy
Simcoe County OGS - Death and Digital LegacySimcoe County OGS - Death and Digital Legacy
Simcoe County OGS - Death and Digital LegacyAdele McAlear
 
Socialmedia in Extension
Socialmedia in ExtensionSocialmedia in Extension
Socialmedia in ExtensionAnne Adrian
 
Social Media for Georgia FCS Extension
Social Media for Georgia FCS ExtensionSocial Media for Georgia FCS Extension
Social Media for Georgia FCS ExtensionAnne Adrian
 
BA Stands for Being Agile
BA Stands for Being AgileBA Stands for Being Agile
BA Stands for Being AgileCraig Smith
 
What mean ye storytelling- the #etmooc version
What mean ye storytelling- the #etmooc versionWhat mean ye storytelling- the #etmooc version
What mean ye storytelling- the #etmooc versionAlan Levine
 
Keynote at Alaska Society of Technology Education
Keynote at Alaska Society of Technology EducationKeynote at Alaska Society of Technology Education
Keynote at Alaska Society of Technology EducationJeff Piontek
 

Was ist angesagt? (20)

Crowd Wise
Crowd WiseCrowd Wise
Crowd Wise
 
What is a Facebook Share or retweet worth? Social Media Revenue
What is a Facebook Share or retweet worth? Social Media RevenueWhat is a Facebook Share or retweet worth? Social Media Revenue
What is a Facebook Share or retweet worth? Social Media Revenue
 
Living Online Frankie Forsyth Pp V1
Living Online Frankie Forsyth Pp V1Living Online Frankie Forsyth Pp V1
Living Online Frankie Forsyth Pp V1
 
Social Media, Big Data and Oracle #Cloudworld
Social Media, Big Data and Oracle #CloudworldSocial Media, Big Data and Oracle #Cloudworld
Social Media, Big Data and Oracle #Cloudworld
 
Leveraging Social Media to Reach Your School Library Users Where They Live
Leveraging Social Media to Reach Your School Library Users Where They LiveLeveraging Social Media to Reach Your School Library Users Where They Live
Leveraging Social Media to Reach Your School Library Users Where They Live
 
Technology & The Administrator - Grit 687 Class #3
Technology & The Administrator - Grit 687 Class #3 Technology & The Administrator - Grit 687 Class #3
Technology & The Administrator - Grit 687 Class #3
 
Pivot Points for Change: Libraries and Librarians Using Web 2.0 to Connect, ...
Pivot Points for Change:  Libraries and Librarians Using Web 2.0 to Connect, ...Pivot Points for Change:  Libraries and Librarians Using Web 2.0 to Connect, ...
Pivot Points for Change: Libraries and Librarians Using Web 2.0 to Connect, ...
 
PRSA T3PR Conference in NYC June 2010
PRSA T3PR Conference in NYC June 2010PRSA T3PR Conference in NYC June 2010
PRSA T3PR Conference in NYC June 2010
 
Electricity 2.0 @ Etech
Electricity 2.0 @ EtechElectricity 2.0 @ Etech
Electricity 2.0 @ Etech
 
Building the 21st Century Research Via the ICT Literacy GLEs & CLEs
Building the 21st Century Research Via the ICT Literacy GLEs & CLEsBuilding the 21st Century Research Via the ICT Literacy GLEs & CLEs
Building the 21st Century Research Via the ICT Literacy GLEs & CLEs
 
Oulds 11464819 creative commons
Oulds 11464819 creative commonsOulds 11464819 creative commons
Oulds 11464819 creative commons
 
Twitter and Photography
Twitter and Photography Twitter and Photography
Twitter and Photography
 
Professional learning networks in your classroom
Professional learning networks in your classroom Professional learning networks in your classroom
Professional learning networks in your classroom
 
Social Media Confusion? How to Choose the Right Network
Social Media Confusion? How to Choose the Right NetworkSocial Media Confusion? How to Choose the Right Network
Social Media Confusion? How to Choose the Right Network
 
Simcoe County OGS - Death and Digital Legacy
Simcoe County OGS - Death and Digital LegacySimcoe County OGS - Death and Digital Legacy
Simcoe County OGS - Death and Digital Legacy
 
Socialmedia in Extension
Socialmedia in ExtensionSocialmedia in Extension
Socialmedia in Extension
 
Social Media for Georgia FCS Extension
Social Media for Georgia FCS ExtensionSocial Media for Georgia FCS Extension
Social Media for Georgia FCS Extension
 
BA Stands for Being Agile
BA Stands for Being AgileBA Stands for Being Agile
BA Stands for Being Agile
 
What mean ye storytelling- the #etmooc version
What mean ye storytelling- the #etmooc versionWhat mean ye storytelling- the #etmooc version
What mean ye storytelling- the #etmooc version
 
Keynote at Alaska Society of Technology Education
Keynote at Alaska Society of Technology EducationKeynote at Alaska Society of Technology Education
Keynote at Alaska Society of Technology Education
 

Andere mochten auch

MídiaKIT portal www.anunciouvendeu.com
MídiaKIT portal www.anunciouvendeu.comMídiaKIT portal www.anunciouvendeu.com
MídiaKIT portal www.anunciouvendeu.comtrue
 
Social Media for Utilities: Developing a Satisfying Customer Experience
Social Media for Utilities: Developing a Satisfying Customer ExperienceSocial Media for Utilities: Developing a Satisfying Customer Experience
Social Media for Utilities: Developing a Satisfying Customer ExperienceCognizant
 
Primeira igreja rococó da América no Rio de Janeiro
Primeira igreja rococó da América no Rio de JaneiroPrimeira igreja rococó da América no Rio de Janeiro
Primeira igreja rococó da América no Rio de JaneiroJoão Carlos Nara Júnior
 
Jardel Coiffeur - TCC de Gestão de Marketing
Jardel Coiffeur - TCC de Gestão de MarketingJardel Coiffeur - TCC de Gestão de Marketing
Jardel Coiffeur - TCC de Gestão de MarketingThais Teles
 
Why Invest in Social Media As A Sales Tool
Why Invest in Social Media As A Sales Tool Why Invest in Social Media As A Sales Tool
Why Invest in Social Media As A Sales Tool Jane Frankland
 
10 Proven Ways to Turn Social Media into Social Sales in 2013
10 Proven Ways to Turn Social Media into Social Sales in 2013 10 Proven Ways to Turn Social Media into Social Sales in 2013
10 Proven Ways to Turn Social Media into Social Sales in 2013 Paul Marsden
 
Social Commerce: Secrets for Turning Social Media into Social Sales
Social Commerce: Secrets for Turning Social Media into Social SalesSocial Commerce: Secrets for Turning Social Media into Social Sales
Social Commerce: Secrets for Turning Social Media into Social SalesMike Lewis
 
5 Lições de Marketing do Papai Noel
5 Lições de Marketing do Papai Noel5 Lições de Marketing do Papai Noel
5 Lições de Marketing do Papai NoelAlexandre Pallota
 
Social Media in the Utilities Sector 2016 conference
Social Media in the Utilities Sector 2016 conferenceSocial Media in the Utilities Sector 2016 conference
Social Media in the Utilities Sector 2016 conferenceDale Butler
 
Decoding the Digital Marketing Landscape
Decoding the Digital Marketing LandscapeDecoding the Digital Marketing Landscape
Decoding the Digital Marketing LandscapeBen Lindberg
 
MarketingProfs B2B Forum - What Comes Next
MarketingProfs B2B Forum - What Comes NextMarketingProfs B2B Forum - What Comes Next
MarketingProfs B2B Forum - What Comes NextMarketingProfs
 
Adventures of Flat Handley at B2B Marketing Forum
Adventures of Flat Handley at B2B Marketing ForumAdventures of Flat Handley at B2B Marketing Forum
Adventures of Flat Handley at B2B Marketing ForumMarketingProfs
 
Building A Strong Engineering Culture - my talk from BBC Develop 2013
Building A Strong Engineering Culture - my talk from BBC Develop 2013Building A Strong Engineering Culture - my talk from BBC Develop 2013
Building A Strong Engineering Culture - my talk from BBC Develop 2013Kevin Goldsmith
 
Netflix Business Model & Strategy
Netflix Business Model & StrategyNetflix Business Model & Strategy
Netflix Business Model & StrategyEvgenii Gvozdev
 
Buffer culture 0.6 (With a change to Be a No Ego Doer)
Buffer culture 0.6 (With a change to Be a No Ego Doer)Buffer culture 0.6 (With a change to Be a No Ego Doer)
Buffer culture 0.6 (With a change to Be a No Ego Doer)Buffer
 
Culture (Original 2009 version)
Culture (Original 2009 version)Culture (Original 2009 version)
Culture (Original 2009 version)Reed Hastings
 

Andere mochten auch (20)

MídiaKIT portal www.anunciouvendeu.com
MídiaKIT portal www.anunciouvendeu.comMídiaKIT portal www.anunciouvendeu.com
MídiaKIT portal www.anunciouvendeu.com
 
GP4US - Planejamento da Release do Produto
GP4US - Planejamento da Release do ProdutoGP4US - Planejamento da Release do Produto
GP4US - Planejamento da Release do Produto
 
Social Media for Utilities: Developing a Satisfying Customer Experience
Social Media for Utilities: Developing a Satisfying Customer ExperienceSocial Media for Utilities: Developing a Satisfying Customer Experience
Social Media for Utilities: Developing a Satisfying Customer Experience
 
Primeira igreja rococó da América no Rio de Janeiro
Primeira igreja rococó da América no Rio de JaneiroPrimeira igreja rococó da América no Rio de Janeiro
Primeira igreja rococó da América no Rio de Janeiro
 
Jardel Coiffeur - TCC de Gestão de Marketing
Jardel Coiffeur - TCC de Gestão de MarketingJardel Coiffeur - TCC de Gestão de Marketing
Jardel Coiffeur - TCC de Gestão de Marketing
 
Why Invest in Social Media As A Sales Tool
Why Invest in Social Media As A Sales Tool Why Invest in Social Media As A Sales Tool
Why Invest in Social Media As A Sales Tool
 
10 Proven Ways to Turn Social Media into Social Sales in 2013
10 Proven Ways to Turn Social Media into Social Sales in 2013 10 Proven Ways to Turn Social Media into Social Sales in 2013
10 Proven Ways to Turn Social Media into Social Sales in 2013
 
Social Commerce: Secrets for Turning Social Media into Social Sales
Social Commerce: Secrets for Turning Social Media into Social SalesSocial Commerce: Secrets for Turning Social Media into Social Sales
Social Commerce: Secrets for Turning Social Media into Social Sales
 
The 2016 Digital Marketer
The 2016 Digital MarketerThe 2016 Digital Marketer
The 2016 Digital Marketer
 
5 Lições de Marketing do Papai Noel
5 Lições de Marketing do Papai Noel5 Lições de Marketing do Papai Noel
5 Lições de Marketing do Papai Noel
 
Marketing para a comunicação
Marketing para a comunicaçãoMarketing para a comunicação
Marketing para a comunicação
 
Social Media in the Utilities Sector 2016 conference
Social Media in the Utilities Sector 2016 conferenceSocial Media in the Utilities Sector 2016 conference
Social Media in the Utilities Sector 2016 conference
 
Decoding the Digital Marketing Landscape
Decoding the Digital Marketing LandscapeDecoding the Digital Marketing Landscape
Decoding the Digital Marketing Landscape
 
What marketers make
What marketers makeWhat marketers make
What marketers make
 
MarketingProfs B2B Forum - What Comes Next
MarketingProfs B2B Forum - What Comes NextMarketingProfs B2B Forum - What Comes Next
MarketingProfs B2B Forum - What Comes Next
 
Adventures of Flat Handley at B2B Marketing Forum
Adventures of Flat Handley at B2B Marketing ForumAdventures of Flat Handley at B2B Marketing Forum
Adventures of Flat Handley at B2B Marketing Forum
 
Building A Strong Engineering Culture - my talk from BBC Develop 2013
Building A Strong Engineering Culture - my talk from BBC Develop 2013Building A Strong Engineering Culture - my talk from BBC Develop 2013
Building A Strong Engineering Culture - my talk from BBC Develop 2013
 
Netflix Business Model & Strategy
Netflix Business Model & StrategyNetflix Business Model & Strategy
Netflix Business Model & Strategy
 
Buffer culture 0.6 (With a change to Be a No Ego Doer)
Buffer culture 0.6 (With a change to Be a No Ego Doer)Buffer culture 0.6 (With a change to Be a No Ego Doer)
Buffer culture 0.6 (With a change to Be a No Ego Doer)
 
Culture (Original 2009 version)
Culture (Original 2009 version)Culture (Original 2009 version)
Culture (Original 2009 version)
 

Ähnlich wie Can social make utilities sexy again?

Can Social Media make Utilities sexy again?
Can Social Media make Utilities sexy again?Can Social Media make Utilities sexy again?
Can Social Media make Utilities sexy again?Tom Raftery
 
FrameChanges (How to be Effective)
FrameChanges (How to be Effective)FrameChanges (How to be Effective)
FrameChanges (How to be Effective)Peter Bromberg
 
Social Media, FCS Workshop
Social Media, FCS WorkshopSocial Media, FCS Workshop
Social Media, FCS WorkshopAnne Adrian
 
Why Extension should use social media
Why Extension should use social mediaWhy Extension should use social media
Why Extension should use social mediaAnne Adrian
 
Working Differently Blogging for Education and Marketing
Working Differently Blogging for Education and MarketingWorking Differently Blogging for Education and Marketing
Working Differently Blogging for Education and MarketingAnne Adrian
 
BBC Backstage Web Horizon 2007 Presentation
BBC  Backstage Web Horizon 2007 PresentationBBC  Backstage Web Horizon 2007 Presentation
BBC Backstage Web Horizon 2007 PresentationIan Forrester
 
Online Engagement
Online EngagementOnline Engagement
Online EngagementAnne Adrian
 
5 aspects of effective networks in 5 minutes v2
5 aspects of effective networks in 5 minutes v25 aspects of effective networks in 5 minutes v2
5 aspects of effective networks in 5 minutes v2Ruby Sinreich
 
Finite Incatatem - Accessibility is not black magic
Finite Incatatem - Accessibility is not black magicFinite Incatatem - Accessibility is not black magic
Finite Incatatem - Accessibility is not black magicChristian Heilmann
 
Give to Get: Real-World Dividends from Social Networking
Give to Get: Real-World Dividends from Social NetworkingGive to Get: Real-World Dividends from Social Networking
Give to Get: Real-World Dividends from Social NetworkingSadalit Van Buren
 
The Impact of Technology on Dementia Care Services
The Impact of Technology on Dementia Care ServicesThe Impact of Technology on Dementia Care Services
The Impact of Technology on Dementia Care ServicesJJ Lassberg
 
Intro to Social Media and Personal Brands by Ed Schipul
Intro to Social Media and Personal Brands by Ed SchipulIntro to Social Media and Personal Brands by Ed Schipul
Intro to Social Media and Personal Brands by Ed SchipulEd Schipul
 
Social Media and Extension
Social Media and ExtensionSocial Media and Extension
Social Media and ExtensionAnne Adrian
 
Drinking from a Fire Hose
Drinking from a Fire HoseDrinking from a Fire Hose
Drinking from a Fire HoseAnne Adrian
 
Social media 101
Social media 101Social media 101
Social media 101Kate Davis
 
Introduction to Social Media for business
Introduction to Social Media for businessIntroduction to Social Media for business
Introduction to Social Media for businessKatie Laird
 
Maximising Online Resource Effectiveness Workshop Session 4/8 Using the socia...
Maximising Online Resource Effectiveness Workshop Session 4/8 Using the socia...Maximising Online Resource Effectiveness Workshop Session 4/8 Using the socia...
Maximising Online Resource Effectiveness Workshop Session 4/8 Using the socia...Platypus
 
Ideas for Social Media Strategy for Southern Rural Development Center
Ideas for Social Media Strategy for Southern Rural Development CenterIdeas for Social Media Strategy for Southern Rural Development Center
Ideas for Social Media Strategy for Southern Rural Development CenterAnne Adrian
 

Ähnlich wie Can social make utilities sexy again? (20)

Can Social Media make Utilities sexy again?
Can Social Media make Utilities sexy again?Can Social Media make Utilities sexy again?
Can Social Media make Utilities sexy again?
 
FrameChanges (How to be Effective)
FrameChanges (How to be Effective)FrameChanges (How to be Effective)
FrameChanges (How to be Effective)
 
Social Media, FCS Workshop
Social Media, FCS WorkshopSocial Media, FCS Workshop
Social Media, FCS Workshop
 
Why Extension should use social media
Why Extension should use social mediaWhy Extension should use social media
Why Extension should use social media
 
Working Differently Blogging for Education and Marketing
Working Differently Blogging for Education and MarketingWorking Differently Blogging for Education and Marketing
Working Differently Blogging for Education and Marketing
 
Why Content Strategy Matters
Why Content Strategy MattersWhy Content Strategy Matters
Why Content Strategy Matters
 
BBC Backstage Web Horizon 2007 Presentation
BBC  Backstage Web Horizon 2007 PresentationBBC  Backstage Web Horizon 2007 Presentation
BBC Backstage Web Horizon 2007 Presentation
 
Online Engagement
Online EngagementOnline Engagement
Online Engagement
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media Overview
 
5 aspects of effective networks in 5 minutes v2
5 aspects of effective networks in 5 minutes v25 aspects of effective networks in 5 minutes v2
5 aspects of effective networks in 5 minutes v2
 
Finite Incatatem - Accessibility is not black magic
Finite Incatatem - Accessibility is not black magicFinite Incatatem - Accessibility is not black magic
Finite Incatatem - Accessibility is not black magic
 
Give to Get: Real-World Dividends from Social Networking
Give to Get: Real-World Dividends from Social NetworkingGive to Get: Real-World Dividends from Social Networking
Give to Get: Real-World Dividends from Social Networking
 
The Impact of Technology on Dementia Care Services
The Impact of Technology on Dementia Care ServicesThe Impact of Technology on Dementia Care Services
The Impact of Technology on Dementia Care Services
 
Intro to Social Media and Personal Brands by Ed Schipul
Intro to Social Media and Personal Brands by Ed SchipulIntro to Social Media and Personal Brands by Ed Schipul
Intro to Social Media and Personal Brands by Ed Schipul
 
Social Media and Extension
Social Media and ExtensionSocial Media and Extension
Social Media and Extension
 
Drinking from a Fire Hose
Drinking from a Fire HoseDrinking from a Fire Hose
Drinking from a Fire Hose
 
Social media 101
Social media 101Social media 101
Social media 101
 
Introduction to Social Media for business
Introduction to Social Media for businessIntroduction to Social Media for business
Introduction to Social Media for business
 
Maximising Online Resource Effectiveness Workshop Session 4/8 Using the socia...
Maximising Online Resource Effectiveness Workshop Session 4/8 Using the socia...Maximising Online Resource Effectiveness Workshop Session 4/8 Using the socia...
Maximising Online Resource Effectiveness Workshop Session 4/8 Using the socia...
 
Ideas for Social Media Strategy for Southern Rural Development Center
Ideas for Social Media Strategy for Southern Rural Development CenterIdeas for Social Media Strategy for Southern Rural Development Center
Ideas for Social Media Strategy for Southern Rural Development Center
 

Mehr von Tom Raftery

The future of digital - a 10 year vision
The future of digital - a 10 year visionThe future of digital - a 10 year vision
The future of digital - a 10 year visionTom Raftery
 
Sap Leonardo - what is it, and why would I want one?
Sap Leonardo - what is it, and why would I want one?Sap Leonardo - what is it, and why would I want one?
Sap Leonardo - what is it, and why would I want one?Tom Raftery
 
New Business Models for utilities
New Business Models for utilitiesNew Business Models for utilities
New Business Models for utilitiesTom Raftery
 
The impact of the Internet of Things (IoT) on telcos, datacenter, and utilities
The impact of the Internet of Things (IoT) on telcos, datacenter, and utilitiesThe impact of the Internet of Things (IoT) on telcos, datacenter, and utilities
The impact of the Internet of Things (IoT) on telcos, datacenter, and utilitiesTom Raftery
 
The future of IT should be Green
The future of IT should be GreenThe future of IT should be Green
The future of IT should be GreenTom Raftery
 
The Internet of Things and Energy - ThingMonk 2015
The Internet of Things and Energy - ThingMonk 2015The Internet of Things and Energy - ThingMonk 2015
The Internet of Things and Energy - ThingMonk 2015Tom Raftery
 
Internet of Things (IoT) and energy keynote at Tesla World
Internet of Things (IoT) and energy keynote at Tesla WorldInternet of Things (IoT) and energy keynote at Tesla World
Internet of Things (IoT) and energy keynote at Tesla WorldTom Raftery
 
Internet of Things and Energy at SAP for Utilities
Internet of Things and Energy at SAP for UtilitiesInternet of Things and Energy at SAP for Utilities
Internet of Things and Energy at SAP for UtilitiesTom Raftery
 
The convergence of the Internet of Things and Energy
The convergence of the Internet of Things and EnergyThe convergence of the Internet of Things and Energy
The convergence of the Internet of Things and EnergyTom Raftery
 
People as sensors - mining social media for meaningful information
People as sensors - mining social media for meaningful informationPeople as sensors - mining social media for meaningful information
People as sensors - mining social media for meaningful informationTom Raftery
 
Can we hack open source cloud platforms to help reduce emissions? cloudstack ...
Can we hack open source cloud platforms to help reduce emissions? cloudstack ...Can we hack open source cloud platforms to help reduce emissions? cloudstack ...
Can we hack open source cloud platforms to help reduce emissions? cloudstack ...Tom Raftery
 
Can we hack open source #cloud platforms to help reduce emissions?
Can we hack open source #cloud platforms to help reduce emissions?Can we hack open source #cloud platforms to help reduce emissions?
Can we hack open source #cloud platforms to help reduce emissions?Tom Raftery
 
Cloud Computing's Green potential
Cloud Computing's Green potentialCloud Computing's Green potential
Cloud Computing's Green potentialTom Raftery
 
Potent Social Media strategies for Utility companies
Potent Social Media strategies for Utility companiesPotent Social Media strategies for Utility companies
Potent Social Media strategies for Utility companiesTom Raftery
 
Energy 2.0 at Visualizar11
Energy 2.0 at Visualizar11Energy 2.0 at Visualizar11
Energy 2.0 at Visualizar11Tom Raftery
 
Cloud Computing's Green Credentials
Cloud Computing's Green CredentialsCloud Computing's Green Credentials
Cloud Computing's Green CredentialsTom Raftery
 
The New Power of the [utility] Customer's Voice
The New Power of the [utility] Customer's VoiceThe New Power of the [utility] Customer's Voice
The New Power of the [utility] Customer's VoiceTom Raftery
 
Social Media for business
Social Media for businessSocial Media for business
Social Media for businessTom Raftery
 
Green IT - driving efficiency, sustainability and enabling efficient working ...
Green IT - driving efficiency, sustainability and enabling efficient working ...Green IT - driving efficiency, sustainability and enabling efficient working ...
Green IT - driving efficiency, sustainability and enabling efficient working ...Tom Raftery
 

Mehr von Tom Raftery (20)

The future of digital - a 10 year vision
The future of digital - a 10 year visionThe future of digital - a 10 year vision
The future of digital - a 10 year vision
 
Sap Leonardo - what is it, and why would I want one?
Sap Leonardo - what is it, and why would I want one?Sap Leonardo - what is it, and why would I want one?
Sap Leonardo - what is it, and why would I want one?
 
New Business Models for utilities
New Business Models for utilitiesNew Business Models for utilities
New Business Models for utilities
 
The impact of the Internet of Things (IoT) on telcos, datacenter, and utilities
The impact of the Internet of Things (IoT) on telcos, datacenter, and utilitiesThe impact of the Internet of Things (IoT) on telcos, datacenter, and utilities
The impact of the Internet of Things (IoT) on telcos, datacenter, and utilities
 
The future of IT should be Green
The future of IT should be GreenThe future of IT should be Green
The future of IT should be Green
 
The Internet of Things and Energy - ThingMonk 2015
The Internet of Things and Energy - ThingMonk 2015The Internet of Things and Energy - ThingMonk 2015
The Internet of Things and Energy - ThingMonk 2015
 
Internet of Things (IoT) and energy keynote at Tesla World
Internet of Things (IoT) and energy keynote at Tesla WorldInternet of Things (IoT) and energy keynote at Tesla World
Internet of Things (IoT) and energy keynote at Tesla World
 
Internet of Things and Energy at SAP for Utilities
Internet of Things and Energy at SAP for UtilitiesInternet of Things and Energy at SAP for Utilities
Internet of Things and Energy at SAP for Utilities
 
The convergence of the Internet of Things and Energy
The convergence of the Internet of Things and EnergyThe convergence of the Internet of Things and Energy
The convergence of the Internet of Things and Energy
 
IoT and Energy
IoT and EnergyIoT and Energy
IoT and Energy
 
People as sensors - mining social media for meaningful information
People as sensors - mining social media for meaningful informationPeople as sensors - mining social media for meaningful information
People as sensors - mining social media for meaningful information
 
Can we hack open source cloud platforms to help reduce emissions? cloudstack ...
Can we hack open source cloud platforms to help reduce emissions? cloudstack ...Can we hack open source cloud platforms to help reduce emissions? cloudstack ...
Can we hack open source cloud platforms to help reduce emissions? cloudstack ...
 
Can we hack open source #cloud platforms to help reduce emissions?
Can we hack open source #cloud platforms to help reduce emissions?Can we hack open source #cloud platforms to help reduce emissions?
Can we hack open source #cloud platforms to help reduce emissions?
 
Cloud Computing's Green potential
Cloud Computing's Green potentialCloud Computing's Green potential
Cloud Computing's Green potential
 
Potent Social Media strategies for Utility companies
Potent Social Media strategies for Utility companiesPotent Social Media strategies for Utility companies
Potent Social Media strategies for Utility companies
 
Energy 2.0 at Visualizar11
Energy 2.0 at Visualizar11Energy 2.0 at Visualizar11
Energy 2.0 at Visualizar11
 
Cloud Computing's Green Credentials
Cloud Computing's Green CredentialsCloud Computing's Green Credentials
Cloud Computing's Green Credentials
 
The New Power of the [utility] Customer's Voice
The New Power of the [utility] Customer's VoiceThe New Power of the [utility] Customer's Voice
The New Power of the [utility] Customer's Voice
 
Social Media for business
Social Media for businessSocial Media for business
Social Media for business
 
Green IT - driving efficiency, sustainability and enabling efficient working ...
Green IT - driving efficiency, sustainability and enabling efficient working ...Green IT - driving efficiency, sustainability and enabling efficient working ...
Green IT - driving efficiency, sustainability and enabling efficient working ...
 

Kürzlich hochgeladen

Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 

Kürzlich hochgeladen (20)

Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 

Can social make utilities sexy again?

  • 1. Can Social make utilities sexy again? Tom  Ra'ery,  Principal  Analyst  RedMonk 1 Big ask, I know Chris Chen I think they can be
  • 2. Tom Raftery • Principal analyst, RedMonk • GreenMonk.net • twitter.com/tomraftery • tom@redmonk.com • +34 677 695 468 • SlideShare.net/TomRaftery 2 Bullet points - sorry! More Bullet points on this slide than on the rest of the entire deck! Prob won’t have time for q’s at end - will hang around but here are my contact details in case you can’t stay
  • 3. SlideShare http://www.slideshare.net/TomRaftery/ 3 This is SlideShare - where you can view or d/l this deck
  • 4. Show of hands Photo http://www.flickr.com/photos/warmestregards/2789694551/ 4 How many of you: Read blogs? Watch online video? Have a FaceBook a/c? Have a LinkedIn a/c? Have a Twitter a/c? Consider FaceBook/YouTube/Twitter a waste of time?
  • 5. Social Media 5 Some of the social media sites
  • 6. Social Media Photo http://www.flickr.com/photos/7933170@N03/1098813767/ 6 Social media fundamentally changed the web - now a two-way medium
  • 7. What I had for breakfast? Photo - http://www.flickr.com/photos/zanehollingsworth/3435030263/ 7 People often belittle Social Media saying - it is full of ppl saying what they had for breakfast How many ppl empathise?
  • 8. What I had for breakfast? Video http://www.youtube.com/watch?v=fpMZbT1tx2o 8 This video is 1.5 yrs old - the numbers in it are well out of date - most significantly higher now
  • 9. Utilities, Social Media, & APJ 9 Had a look around this region & found some great examples of SM use by utilities quick selection...
  • 10. APJ Utilities Social Media https://twitter.com/powerwatercorp 10 Australian utility - provides electricity, water and sewerage services to the Northern Territory of Australia Faced issues with perception - were butt of many jokes - even in parliament Rolled out social media, now 180 turnaround in reputation
  • 11. APJ Utilities Social Media http://www.powerwater.com.au 11 Pull tweets onto home page Also have Flickr & Youtube accounts
  • 12. APJ Utilities Social Media https://www.facebook.com/PUBsg 12 Water utility 3412 likes Zero interaction though
  • 13. APJ Utilities Social Media https://twitter.com/OfficialTEPCO 13 > 262k followers 1 of 3 accounts No interaction - all broadcast But tells ppl of availability of electricity so big followership
  • 14. APJ Utilities Social Media https://twitter.com/iamkepco 14 Kepco - Korean utility Twitter & Facebook pages seems to have interaction but hard to tell given my lack of Korean (and GTranslate is no help!)
  • 15. APJ Utilities Social Media https://twitter.com/iamkepco/status/266090034871013376 15 They do converse though, unlike many others
  • 16. APJ Utilities Social Media https://twitter.com/PowershopPromos 16 One of their two Twitter accounts 1305 followers - electrical promotions for customers
  • 17. APJ Utilities Social Media https://twitter.com/ausgrid 17 2550 followers - but better yet is their video... !
  • 18. APJ Utilities Social Media Video http://www.youtube.com/watch?v=iXogX1WBcZA 18
  • 19. APJ Utilities Social Media Video http://www.youtube.com/watch?v=iXogX1WBcZA 19 Has had nearly 20,000 views!
  • 20. Challenges utilities are facing... 20
  • 21. Brand and image Photo http://www.flickr.com/photos/smoy/3963201475/ 21 Brand and reputation issues - utilities not trusted
  • 22. Brand and image Photo http://www.flickr.com/photos/photofarmer/3303387519/ 22 Utilities perceived as boring - doesn’t help recruitment/retention
  • 23. Recruitment Photo http://www.flickr.com/photos/legofenris/4003590489/ 23 Brand and aging workforce issues have follow-on consequences for recruitment/retention
  • 24. Exacerbated by Photo http://www.flickr.com/photos/gagilas/3501432476/ 24 Recruitment issues all the more urgent because In the U.S. energy sector, more than a third of the workforce already is over 50 years old - http://hbr.org/2008/02/managing-demographic-risk/ar/1 U.S. Bureau of Labor Statistics: In the US approx 30-40% of the work force in the electric utility sector will retire in the next 10 years And aging infrastructure
  • 25. Increasing demands Images http://www.paulchefurka.ca/EnergyGap.html 25 Increasing demand for energy at a time of dwindling supply
  • 26. Increasing demands Photo http://www.flickr.com/photos/jeremybrooks/2473047860/ 26 Also other demands - - Customer service - Reduced environmental impact - More granular energy consumption information
  • 27. So how can social media help? 27
  • 28. Brand Management Photo http://en.wikipedia.org/wiki/File:Deepwater_Horizon_offshore_drilling_unit_on_fire_2010.jpg 28 Deepwater Horizon exploded April 20, 2010 - 11 men killed, 17 injured. Over next 3 months - spilled about 4.9 million barrel & still leaking today 2.5 yrs later
  • 29. Brand Management https://twitter.com/BPGlobalPR/status/15504031663 29 2191 RTs!
  • 30. Brand Management https://twitter.com/bpglobalpr 30
  • 31. Brand Management https://twitter.com/BP_America 31 Current BP account - still not learned lesson - all broadcast
  • 33. Brand Management http://www.youtube.com/watch?v=owGykVbfgUE 33 Old Spice
  • 34. Brand Management http://www.youtube.com/watch?v=owGykVbfgUE 34 This ad alone has had 43m views
  • 35. Brand Management http://www.youtube.com/watch?v=owGykVbfgUE 35 185 videos in 24 hours Responded in realtime to questions posed to #OldSpice Old spice sales up 100% in month that followed Still up 50% a year later (with help from coupons) http://adage.com/article/viral-video-charts/spice-killing-youtube-sales/ 229080/
  • 37. Customer Service https://twitter.com/esbarr_ 37
  • 38. Customer Service https://twitter.com/esbarr_/status/261075213196865536 38
  • 39. Customer Service https://twitter.com/rupertmurdoch/status/261118254657966080 39
  • 40. Customer Service https://twitter.com/rupertmurdoch 40 Seems to be genuinely Murdoch tweeting
  • 41. Customer Service https://twitter.com/esbarr_/status/261126984225153024 41
  • 42. Customer Service https://twitter.com/rupertmurdoch/status/261178665386270720 42 Obviously this doesn’t scale but...
  • 43. Customer Service http://www.bge.com/ 43
  • 44. Customer Service https://twitter.com/mybge 44
  • 45. Customer Service https://twitter.com/MyBGE/status/264406364514828290 45 Gives ppl ETR’s via Twitter Not new, was doing this last yr in response to Irene as well
  • 46. Customer Service https://www.facebook.com/myBGE 46 >10,600 likes - also v interactive
  • 47. Customer Service http://www.flickr.com/photos/mybge/8159451822/ 47 Over 300 photos tagged “Hurricane Sandy”
  • 48. Customer Service http://www.youtube.com/BALTIMOREGASELECTRIC 48
  • 49. Customer Service http://www.linkedin.com/company/5115?trk=null 49 Pull their SM resources together nicely here
  • 50. Customer Service http://www.zdnet.com/twitter-vs-icelandic-ash-cloud-how-one-airline-transformed-its-use-of-social-media-3040154420/ 50 Call centres swamped 120 people in shifts for 7 days on FB & Twitter Now has 23 strong social media dept “customer service agents in the social media dept are 75% more productive than those in call centres”
  • 51. Customer Service For the 27 airlines in the Star Alliance, nearly one-third of customer feedback now comes from social media. Jaan Albrecht, CEO of Star Alliance Services http://www.zdnet.com/twitter-vs-icelandic-ash-cloud-how-one-airline-transformed-its-use-of-social-media-3040154420/ 51
  • 52. Customer Service https://twitter.com/Iberia_en/status/262979795405647872 52
  • 53. Customer Service http://scn.sap.com/welcome 53 Early 2000’s SAP had 170,000 customers - support needs, esp for new products were becoming unmanageable
  • 54. Customer Service To make it work... would be 90% us and 10% them at first. But we knew if we did that, it would eventually be 10% us and 90% them. Mark Finnern, Chief Community Evangelist, SAP SCN 54
  • 55. Customer Service http://scn.sap.com/welcome 55 More than 100,000 joined in first 2 yrs Now over 2.5m users SAP: SCN improves customer retention, creates efficiency and drives top line growth and revenue
  • 57. Retention Photo http://www.flickr.com/photos/stephanridgway/4110712532/ 57 David Legge - Fortis BC - guy walking out of interview
  • 58. Retention 58 Twitter as news/info gathering medium
  • 59. Retention http://www.flickr.com/photos/traftery/5467650475/ 59 For millennial’s - blocking SM is like putting a rotary dial phone on their desk with a lock on the dial
  • 60. Retention Twitter is a primary source to gather information about changes in my industry. It helps the organization stay current with the latest trends and thinking. Casey Coleman, CIO of the U.S. General Services Administration http://blogs.wsj.com/cio/2012/07/26/social-media-for-the-innovative-cio/ 60 Don’t take my word for it
  • 62. Collaboration Photo http://www.flickr.com/photos/dabhaid/314923760/ 62 Social media can be powerful way to share info within orgs And stop co losing info when ppl leave
  • 63. Collaboration 63 IBM internal blogs Tag clouds - recommendations, similar blogs IBM has 20k internal blogs - running blog program 9 yrs
  • 64. Collaboration 64 IBM internal blogs - going strong for years now - internal social network - knowledge sharing - self-promotion tool
  • 65. Collaboration https://www.chatter.com 65
  • 66. Collaboration http://www.huddle.com 66 Cloud-based SharePoint alternative
  • 67. Collaboration http://www.successfactors.com/business-execution-software/jam/jamoverview/ 67 SAP’s new Jam offering
  • 68. Collaboration http://www.successfactors.com/business-execution-software/jam/jamoverview/ 68 Onboarding ability to join groups
  • 71. Collaboration https://docs.google.com/ 71 2 ppl working on a spreadsheet remotely In a browser And chatting
  • 72. Big Data & Analytics 72 No enterprise talk is complete without discussing big data & analytics!
  • 73. Big data! http://www.iabuk.net/news/iab-engage-2012-morning-session-review 73 Twitter - half a billion tweets per day
  • 74. Big Data! http://gigaom.com/data/facebook-is-collecting-your-data-500-terabytes-a-day/ 74 2.5 billion content items per day! More interesting stats on the page - was getting too bulletpointy,
  • 75. Analytics There's no such thing as information overload - only filter failure. Clay Shirky, Prof NYU, Fellow at the Berkman Center for Internet and Society http://blogs.wsj.com/cio/2012/07/26/social-media-for-the-innovative-cio/ 75
  • 76. Analytics http://www.youtube.com/watch?v=InrOvEE2v38 76 Gatorade’s Social Media command centre - Mission Control
  • 77. Analytics http://readwrite.com/2011/07/21/how-dell-really-listens-to-its 77 70 employees monitoring and dealing with social media 11 languages 25,000 social media events for the company each day
  • 78. Analytics http://www.informationweek.com/government/information-management/inside-red-cross-social-media-command-ce/232602698 78 Dell contributed funding and tech for this
  • 79. Analytics http://www.guardian.co.uk/global-development/2012/jan/12/haiti-twitter-tracked-cholera-outbreak 79 Twitter is faster than, and as accurate as, the official records at detecting the start and early progress of the epidemic American Journal of Tropical Medicine
  • 80. Analytics http://phys.org/news/2012-10-social-media-auto-vehicle-defects.html 80 researchers at Virginia Tech developed system that provides auto manufacturers an efficient way to discover and classify vehicle defects can be used to discover vehicle defects from social media posts across multiple car brands
  • 81. Analytics 81 GE - Grid IQ Insight
  • 82. Analytics 82 GE - Grid IQ Insight If someone posts a pic - then utility knows exactly what equipment to send in truck roll
  • 83. Analytics 83 GE - Grid IQ Insight If someone posts a pic - then utility knows exactly what equipment to send in truck roll
  • 85. Energy Management http://www.oracle.com/us/industries/utilities/turning-information-power-195649.pdf 85
  • 86. Energy Management http://www.meregio.de/en/index.php?page=index 86 Minimum Emission Region - MeRegio - Baden-Württemberg Research project involving SAP Research & 5 partners
  • 87. Energy Management http://www.flickr.com/photos/collinanderson/2696845391/ 87 MTKD metric - mean time to kitchen drawer
  • 88. Energy Management SAP Smart Meter Analytics 88 SAP Smart Meter Analytics Centrica demo at Sapphire - largest SAP customer ! - 18m residential customers ! - 1m business Going from 75 million meter reads per annum to 120 billion meter reads a year
  • 89. Energy Management SAP Smart Meter Analytics 89 Posts to your Facebook wall
  • 90. Energy Management http://foursquare.com 90 Gamification - behaviour change
  • 92. Energy Management What-if Energy apps had: •Ability to share to Facebook, Twitter, Google+, etc •Leaderboards? •Achievement badges? •Targets and scores? 92 With increased information and ‘fun factor’ - people become more engaged -> the MTKD is prolonged
  • 94. Conclusion Social 94 Overlay social on issues like these...
  • 95. Conclusion 95 and your org can be the sexy utility on the block.
  • 96. Conclusion As well as business advantages, social can make utilities sexy once more! 96
  • 97. Thanks! Contact information: Tom Raftery Principal Analyst, Energy & Sustainability, RedMonk Tom@redmonk.com, GreenMonk.net, Twitter.com/tomraftery +34 677 695 468 97