1. Assignment brief
Qualification Level 3 Extended Diploma in Creative Media Production
Unit number and title L3 Unit 7 Understanding the Creative Media Sector
Start date 21st
th
April 2014
Deadline 9th June 2014
Assessor name Paul Rossington
Assignment title Understanding the Creative Media Sector Part 1
Scenario
Introduction to the unit and unit assessment.
The media industries are expanding on a national and global level. Recruitment to the sector has
accelerated offering new professional opportunities. There are more people working in the media
today than in any other employment sector. Developments over the last two decades have also
taken place across the sector in response to technological changes, with a notable impact on media
production, distribution and patterns of employment. Other wider developments include deregulation
and the debate over the status and funding of public service broadcasting. The on-going
developments in digital media technology are creating a highly mixed and competitive environment.
All these developments will affect those seeking employment in the media sector.
For assessment of this unit Learners you have been commissioned to produce a blog with relevant
information for the creative media sector.
The blog post will have the following titles:
Structure and ownership of the media sector
Understand ethical and legal constraints within the media sector
Understanding the regulations of the media sector
Tasks Grading Criteria Mapping
Task 1
Structure and Ownership of the Media Sector
Introduction to the creative media sector.
Working in groups of three:
learners take two companies each and research their structure and
ownership
Individually learners create a report for their blog
7.1 Understand the
structure and
ownership of the
media sector
P7.1, ,M7.1, D7.1
Unit 2
P1, M1, D1

2. Task
Ethical and Legal Constraints within the Media Sector
Introduction to ethical and legal constraints within the media sector.
Working on your blog:
learners research ethical and legal constraints relevant to the media
industries
learners produce a blog post on ethical and legal constraints.
Learners prepare a case study and power point presentation exploring
an ethical issue within the media industry
7.2 Understand
ethical and legal
constraints within the
media sector
P7.2, ,M7.2, D7.2
Unit 2
P4, M4, D4
P5, M5, D5
Task 3
Regulations of the Media Sector
Introduction to regulation of the media sector.
Working in the same groups of three learners research controversial media
products produced in the media industries considering:
what was controversial about the products
who was involved in the controversies
what the outcomes were
learners produce a blog post on regulatory bodies in the different media
sectors.
Prepare a case study exploring a controversial media product (review
and re write report, keeping copies of each stage)
7.3 describe the
regulations of the
media sector
P7.3, ,M7.3, D7.3
Unit 2
P2, M2, D3
P3, M3, D3

3. This brief has been verified as being fit for purpose
Assessor Paul Rossington
Signature Date
Internal verifier
Signature Date
Unit 7: Understanding the Creative Media Sector
P1. describe the structure and
ownership of the media sector
[IE]
M1. explain the structure and
ownership of the media sector
with reference to detailed
illustrative examples
D1. comprehensively explain
the structure and ownership
of the media sector with
reference to elucidated examples
P2. describe ethical and legal
constraints within the media
sector
[IE]
M2.explain ethical and legal
constraints within the media
sector with reference to
detailed illustrative examples
D2.comprehensively explain
ethical and legal constraints
within the media sector
with reference to elucidated
examples
P3. describe the regulations of
themedia sector
[IE]
M3.explain the regulatory issues
affecting the media sector
with reference to detailed
illustrative examples
D3.explain the regulatory issues
affecting the media sector
with reference to detailed
illustrative examples
Unit 2: Communication Skills for Creative Media Production
P1. use appropriate techniques
to
extract relevant information
from written sources
M1. use appropriate techniques
to extract information from
written sources with some
precision
D1. use appropriate techniques
to extract comprehensive
information from written
sources
P2. present a media production
report which conveys
relevant information
M2.present a structured and
detailed media production
report which conveys
information and explains
conclusions with clarity
D2.present a well-structured and
substantial media production
report which conveys
information with precise
exemplification and justifies
conclusions with supporting
arguments
P3. review reports to make
changes with occasional
beneficial effects
M3. review reports to make
changes with frequent
beneficial effects
D3. review reports to make
changes with consistently
beneficial effects
P4 deploy and manage
appropriate technology to
pitch a media production
proposal
M4 deploy and manage
technology to pitch a
media production proposal
effectively and with some
imagination
D4 deploy and manage
technology to pitch a media
production proposal with
creativity and flair and to
near-professional standards
P5 employ appropriate
forms of address in a
media production pitch to
communicate ideas.
M5 employ forms of address in
a media production pitch
to communicate ideas
effectively.
D5 employ forms of address in a
media production pitch with
flair to communicate ideas
with impact.
:PLTS: This summary references where applicable, in the square brackets, the elements of the personal,
learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate
effective application of the referenced elements of the skills.