Using Twitter to Change Brand Perception

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This is a social media case study showing how we used Twitter and an iPhone to reduce brand linkage between Mardi Gras and flashing while increasing the linkage between Mardi Gars and family. It is an excellent example of using embedded journalism and social media platforms as a marketing tactic.

Business Entertainment & Humor

Been to NOLA Been to Mardi Gras
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Beer New Orleans Parades Beads Floats Ladders Food Family Tailgating Church Crazy Flashing

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The difference between art and advertising is discipline.

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