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The	
  vital	
  info	
  you	
  MUST	
  explain	
  
to	
  your	
  Linkedin	
  contacts	
  .	
  .	
  .	
  	
  	
  
	
  
	
  
	
  

1.	
  

Linkedin	
  gives	
  business	
  people	
  a	
  powerful	
  opportunity	
  to	
  build	
  
networks	
  online	
  and	
  keep	
  in	
  touch	
  quickly	
  and	
  easily.	
  

2.

	
  

Connect	
  with	
  the	
  right	
  types	
  	
  
of	
  people	
  and	
  many	
  of	
  them	
  
will	
  be	
  potential	
  customers.	
  

4.
	
  

3. Which makes communicating
with people in your network very
important if you want to find
more leads, right?

Bombarding your network with sales
messages is unlikely to be effective.
	
  

5.	
  Instead,	
  ask	
  
yourself	
  what	
  
your	
  Linkedin	
  contacts	
  need	
  to	
  
believe	
  in	
  order	
  to	
  become	
  
potential	
  customers.	
  
	
  

6.	
  Don’t	
  worry	
  about	
  the	
  features	
  and	
  
benefits	
  of	
  your	
  product	
  or	
  service	
  
versus	
  those	
  of	
  the	
  competition	
  yet.	
  
	
  

	
  

7.	
  First,	
  focus	
  on	
  the	
  fundamental	
  beliefs	
  that	
  all	
  your	
  contacts	
  
need	
  to	
  hold	
  in	
  order	
  to	
  become	
  potential	
  customers.	
  

8.	
  

If you’re an image consultant, it might
be the belief that the way you look
affects what people think about the
quality of your services.
9.	
  Now	
  ask	
  yourself	
  how	
  you	
  can	
  
communicate	
  this	
  belief	
  to	
  your	
  	
  
network	
  and	
  what	
  evidence	
  you	
  can	
  
provide	
  to	
  persuade	
  them	
  it’s	
  true!	
  

Helping	
  you	
  get	
  more	
  leads	
  from	
  Linkedin	
  in	
  3	
  easy	
  steps	
  
W:	
  tommallens.com	
  
E:	
  tom@tommallens.com	
  
T:	
  01926	
  678	
  920	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  M:	
  07917	
  005	
  938	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  @TomMallens	
  

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The vital info you MUST explain to your Linkedin contacts

  • 1. The  vital  info  you  MUST  explain   to  your  Linkedin  contacts  .  .  .             1.   Linkedin  gives  business  people  a  powerful  opportunity  to  build   networks  online  and  keep  in  touch  quickly  and  easily.   2.   Connect  with  the  right  types     of  people  and  many  of  them   will  be  potential  customers.   4.   3. Which makes communicating with people in your network very important if you want to find more leads, right? Bombarding your network with sales messages is unlikely to be effective.   5.  Instead,  ask   yourself  what   your  Linkedin  contacts  need  to   believe  in  order  to  become   potential  customers.     6.  Don’t  worry  about  the  features  and   benefits  of  your  product  or  service   versus  those  of  the  competition  yet.       7.  First,  focus  on  the  fundamental  beliefs  that  all  your  contacts   need  to  hold  in  order  to  become  potential  customers.   8.   If you’re an image consultant, it might be the belief that the way you look affects what people think about the quality of your services. 9.  Now  ask  yourself  how  you  can   communicate  this  belief  to  your     network  and  what  evidence  you  can   provide  to  persuade  them  it’s  true!   Helping  you  get  more  leads  from  Linkedin  in  3  easy  steps   W:  tommallens.com   E:  tom@tommallens.com   T:  01926  678  920                      M:  07917  005  938                      @TomMallens