1. Simple
ways
to
highlight
your
expertise
at
the
top
of
Google
1.
Your
Linkedin
summary
is
not
only
seen
by
people
in
Linkedin.
It’s
seen
by
anyone
who
searches
for
you
online
too.
2.
Linkedin
is
very
highly
rated
by
Google
in
SEO
terms.
4.
3.
So
if someone searches for you
online, your Linked profile is often
one of the 1st things to show up.
People
will see
your
profile
headline.
5.
So
write
a
profile
headline
that
gives
a
description
of
what
you
do
and
who
you
help,
not
one
that
just
states
your
job
title.
6.
Make
sure
your
headline
explains
what
you
do,
who
your
ideal
customers
are
and
the
types
of
problem
you
solve
for
them.
7.
By
including
keywords
in
your
headline
(and
profile
summary),
you’re
more
likely
to
show
up
in
Google
searches.
8.
It’s a simple way to start raising your
profile as an expert in your field and
building up a strong online presence.
Helping
you
get
more
leads
from
Linkedin
in
3
easy
steps
W:
tommallens.com
E:
tom@tommallens.com
T:
01926
678
920
M:
07917
005
938
@TomMallens