Do you ever wish that you could get more in-bound B2B sales leads from Linkedin? Getting your profile exactly right is one of the vital first steps. By using the simple 6 Ps structure, you can write a Linkedin profile that grabs the attention of ideal prospects and magnetically attracts more in-bound sales leads, For more information on how you can get more leads from Linkedin in 3 easy steps, contact Tom Mallens on www.Linkedin.com/in/tommallens, tom@tommallens.com, +44 (0)1926 678 920 or follow me on Twitter at @TomMallens.

1. Social
media
marketing:
I
signed
up
for
Linkedin.
Now
what?
Have
you
signed
up
for
a
Linkedin
account
and
now
find
yourself
wondering
what
on
earth
you
should
do
with
it?
Which will put you streets ahead
of most other B2B salespeople
who don’t get any business from
Linkedin or social media.
Decide on your objectives! What do you want to
achieve on Linkedin? Increase engagement with
existing customers? Find new prospects? Or build
awareness of you and your brand?
Have
a
story
to
tell!
People
don’t
like
to
be
sold
to.
But
humans
are
hard-­‐wired
to
find
well-­‐told
stories
irresistibly
persuasive.
If
you
can
tell
a
coherent
story
about
your
product
or
service,
you
won’t
have
to
sell
AND
you’ll
never
be
stuck
for
what
to
say
in
posts,
messages
and
updates
(unlike
most
other
people
in
B2B
sales).
Get
social!
If
you’re
going
to
make
social
media
marketing
work
for
you,
you
have
to
actually
be
sociable
(the
clue’s
in
the
name!).
This
means
making
the
like,
share
and
comment
buttons
your
friend
on
a
regular
basis
–
don’t
worry,
it
only
takes
a
couple
of
minutes
each
time
and
it
builds
engagement
and
brand
awareness
with
the
people
you
want
to
do
business
with.
1.
2.
3.
Helping
you
get
more
leads
from
Linkedin
in
3
easy
steps
W:
tommallens.com
E:
tom@tommallens.com
T:
01926
678
920
M:
07917
005
938
@TomMallens
If
you
can
get
the
following
3
key
areas
right,
you’ll
be
set
to
start
getting
more
in-­‐bound
leads
and
warm
phone
calls.
Put
these
3
simple
points
into
action
and
you’ll
get
yourself
and
your
B2B
social
selling
off
to
a
GREAT
start
(and
start
to
get
more
leads
&
opportunities)!