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How	
  to	
  write	
  a	
  killer	
  headline	
  
for	
  your	
  Linkedin	
  profile	
  .	
  .	
  .	
  	
  
	
  
	
  
Whenever	
  people	
  search	
  for	
  new	
  contacts	
  on	
  Linkedin,	
  your	
  
name,	
  photograph	
  and	
  headline	
  are	
  the	
  1st	
  things	
  that	
  show	
  up.	
  
	
  
3. If people are searching for new
contacts, you want to stand out as
the most memorable and best in
your field at what you do, right?
Your professional headline is the text below your
name and next to your photograph. You get 120
characters to sum up your value to other people.
	
  
5.	
  Few	
  people	
  are	
  actually	
  interested	
  in	
  your	
  job	
  title.	
  
	
  
6.	
  Instead,	
  explain	
  
what	
  value	
  you	
  
deliver	
  that	
  helps	
  
your	
  customers.	
  
	
  
7.	
  Remember,	
  	
  
no-­‐one	
  wants	
  IT	
  
upgrades	
  or	
  a	
  new	
  
website;	
  they	
  want	
  the	
  benefits	
  these	
  services	
  bring.	
  
	
   	
  
So	
  focus	
  your	
  headline	
  on	
  explaining	
  the	
  benefits	
  you	
  deliver	
  to	
  a	
  
particular	
  type	
  of	
  customer.	
  Be	
  very	
  specific	
  to	
  reinforce	
  your	
  expert	
  
status	
  and	
  use	
  keywords	
  to	
  help	
  you	
  rank	
  better	
  in	
  searches.	
  
	
  
9.	
  Finally,	
  use	
  
this	
  headline	
  
across	
  all	
  your	
  
marketing	
  to	
  
add	
  consistency	
  
to	
  your	
  brand!	
  
1.	
  
2.
4
.
8.	
  
Helping	
  you	
  get	
  more	
  leads	
  from	
  Linkedin	
  in	
  3	
  easy	
  steps	
  
W:	
  tommallens.com	
   E:	
  tom@tommallens.com	
  
T:	
  01926	
  678	
  920	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  M:	
  07917	
  005	
  938	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  @TomMallens	
  
Which	
  means	
  that	
  creating	
  a	
  
good	
  impression	
  through	
  these	
  
details	
  is	
  a	
  great	
  opportunity.	
  	
  

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Linkedin marketing: How to write a killer profile headline

  • 1. How  to  write  a  killer  headline   for  your  Linkedin  profile  .  .  .         Whenever  people  search  for  new  contacts  on  Linkedin,  your   name,  photograph  and  headline  are  the  1st  things  that  show  up.     3. If people are searching for new contacts, you want to stand out as the most memorable and best in your field at what you do, right? Your professional headline is the text below your name and next to your photograph. You get 120 characters to sum up your value to other people.   5.  Few  people  are  actually  interested  in  your  job  title.     6.  Instead,  explain   what  value  you   deliver  that  helps   your  customers.     7.  Remember,     no-­‐one  wants  IT   upgrades  or  a  new   website;  they  want  the  benefits  these  services  bring.       So  focus  your  headline  on  explaining  the  benefits  you  deliver  to  a   particular  type  of  customer.  Be  very  specific  to  reinforce  your  expert   status  and  use  keywords  to  help  you  rank  better  in  searches.     9.  Finally,  use   this  headline   across  all  your   marketing  to   add  consistency   to  your  brand!   1.   2. 4 . 8.   Helping  you  get  more  leads  from  Linkedin  in  3  easy  steps   W:  tommallens.com   E:  tom@tommallens.com   T:  01926  678  920                      M:  07917  005  938                      @TomMallens   Which  means  that  creating  a   good  impression  through  these   details  is  a  great  opportunity.