Case Study of the Campus Recruiting strategy of a multi-office technology consulting firm. Study looks at current campus recruiting activities, successes and failings within the program, suggested changes to meet sharply increased collegiate talent demands, budgetary considerations, and introduction of a college internship program. Verbal presentation, which strategies were adopted by the firm, and results to date are available by contacting me at tafurlong99@yahoo.com.

1. College Recruiting Strategy
Analysis & Enhancements-
Chikara Solutions Group
Tom Furlong
tafurlong99@yahoo.com
March 2011
力Chikara Group
Solutions

2. Company Overview
 力- Chikara (n. energy, power, strength)
 Focus on IT Consulting Projects
 300 person organization
 Six current offices
 Plan to add 3-4 offices next three years
 Increase headcount by 50 consultants
力Chikara Group
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3. Office Locations
- Headquarters
- Current Brach Offices
- Projected Future Branch Offices 力Chikara Group
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4. Current Campus Recruiting Strategy
 Current Goal: 10 college hires/year
 Increase hire target:
 2012: 13-15 hires
 2013: 18-20 hires
 2014: 18-20 hires
 Currently recruiting on 8 campuses
 Proximity to Texas/Seattle/Chicago offices
力Chikara Group
Solutions

5. Current Campus Targets
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‡ - Current Campus Targets
力Chikara Group
Solutions

6. Current Campus Recruitment Issues
 Difficulty identifying/attracting candidates
 Consistent turnover of borderline hires
 Several campuses yield no viable
candidates for selection
 Colleges with high candidate potential not
being recruited
 Current Campus Recruiter handles both
recruiting & administrative activities
* No concern with performance level of current recruiter
力Chikara Group
Solutions

7. Revised Campus Selection Criteria
 Consensus Top 30 EE/IT/MIS program
 Track record of successful consultants
 Regional proximity to current/proposed
Chikara locations
 Opportunity to work in vibrant growth markets
力Chikara Group
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8. Team Configuration
 Add 2nd Campus Recruiter
 9 Campus Locations/Recruiter
 Recruiter A (based in Dallas): Texas, Texas
A&M, Rice, USC, UCLA, Stanford, California, an
d Georgia Tech (alternate- Colorado)
 Recruiter B (based in Chicago):
Illinois, Northwestern, Wisconsin, Purdue, Mich
igan, Carnegie-Mellon, Cornell, Virginia
Tech, and Maryland (alternate- North Carolina)
 Shift some administrative duties in-house
力Chikara Group
Solutions

9. New Campus Recruitment Targets
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‡‡ X ‡‡ ‡
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X
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‡ X ‡
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‡ - Revised Campus Targets
X - Removed Campus Targets
- Alternate Campus Targets
力Chikara Group
Solutions

10. Future Office/Campus Alignment
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♦ - Projected Branch Office Configuration
‡ - Projected Campus Recruitment Targets
力Chikara Group
Solutions

11. Recruiting Budget
 Triple Budget to Double # of Hires?
 Improved candidate pool (quality & quantity)
 Lower projected turnover costs
 Further expand company recognition
 Bring 力 to campus recruiting team
 Cost/Hire will decrease over time
 Increased headcount objectives
 Relationship development cost amortization
力Chikara Group
Solutions

12. Internship Program Development
 Low cost “real-world” candidate evaluation
 Selling tool for quality performers
 Gain campus word-of-mouth recognition
 Program models
力Chikara Group
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13. Questions, Answers, & Comments
力Chikara Group
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14. About the Author
 9+ Years Talent Acquisition and Recruiting
 7+ Years Agency Recruiting
 3+ Years Recruiting Sales & Marketing Professionals
 3+ Years Recruiting Campus/Recent College Grads
 1 Year Executive Recruiting in Japan
 13+ Year Medical Sales, Training, & Leadership
 Numerous National & Regional Sales Awards
 Work Experience with Multi-National
Conglomerates, Specialty Manufacturers, and Boutique
Firms
 Social Media Advocate to Improve Branding & Prospect
Outreach Initiatives
力Chikara Group
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15. Contact Information
Tom Furlong
p) +1 770.314.6108
e) tafurlong99@yahoo.com
t) @TerrellMillTom
力Chikara Group
Solutions