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Creel introduction
1. !
Welcome to Creel – the first system, which allows your gamer’s to make use of all
their virtual currencies in your game!
Creel is the new way of monetization, converting non-paying users into paying
customers. It doesn’t interfere with your existing monetization services, it is
additive. Creel services can be integrated as easy as integrating Facebook in your
application – start monetizing with Creel in a day!
With Creel you can monetize your virtual currency over and over again!
There is massive number of accounts out there with unused credits. Each unit is a
lost chance to be engaged with your customers.
Let the gamers activate themselves – and earn money with it.
Gamers merely make their virtual currencies available on Creel; they manage their
portfolios and can exchange anytime virtual currencies into your game. Your
currency becomes a real asset, more weight and importance for the gamer.
With each exchange transaction you earn money – Monetization achieved.
And, gamers will create social and viral benefits for your brand.
Overall, virtual currencies are consumed faster; demand for virtual currencies and
your games increase.
With Creel retention and airtime is up in your game. Gamers engage, consume and
raise demand for your virtual currency. This is a perfect time for you to promote
your games.
Additional benefits with Creel for you?
On top Creel offers, “in-wallet advertising”, notifications before and after the
gameplay – freedom in a wallet.
Last but not least we are open for any industry..., benefit from many other Creel
merchants in the retail, food, airline and in the loyalty industry.
2. !
What gaming CEO’s already say?
„Creel is a solution that couldn’t have been better timed. Encouraging community,
collaboration and social-proof for players is a major piece of the puzzle that helps
make games more sticky and ultimately more profitable.“
„Integrating Creel in our games was an easy choice for us. The Creel Team makes it
extremely light weight on our own developers to boost the social experience in our
games.“
„We believe in the future of connected mobile gaming, where a player can instantly
exchange and share values to engage on a new level that extends loyalty and
awareness. Creel provides us with everything so we can focus on making our
games.“
Pilot in Q1 2015
What we learned from the 4-week pilot with 3 gaming companies and 5 games:
63% of all gamers have registered with Creel
47% of all gamers converted to an active Creel user
(making exchange transactions and becoming a paying customer)
On average gamers played 30% longer than usual by exchanging currencies
On average every gamer made 3 exchange transactions per week
On average every gamer completed 3,5 engagement notifications per week
Overall result per user for a 4 week duration was a revenue of € 1,30
What the gaming companies achieved with the pilot:
! Converted users into paying customers
! Created new revenue streams
! Increased social engagement through exchange
! Increased air time
! Generated new data to adjust and adopt games
3. !
Integrating Creel
You can integrate Creel in any online or mobile solution, from iOS, Android to Mono,
Xamarin, Unity as well as MS.net, PHP, Java, HTML5 etc.
Creel works with NuGet technology, whereas the merchants are able to package and
deploy the Creel API components via the same distribution channels used by
Microsoft, SAP and other large companies. First, your IT team needs to add your
applications and currencies in the system. To be able to consume and invoke Creel
API services from within your application, you must include the Creel API library in
your project.
Once you have successfully registered your game with Creel, the Reference Guide
of the Creel API explains in detail the usage and parameters of the different
methods and operations exposed by Creel.
The Creel UI is fully customizable, allowing a seamless integration into your
application. Customize the “exchange interactions” the way you want and how it
works effectively for your applications!
No matter how many users are using Creel, our infrastructure is built to handle it.
Auto scaling and 24/7 monitoring will make sure all transaction are completed
successfully in time.
Get in touch!
Thomas'Labenbacher'' ' ' @'www.creel.me'
tl@creel.me' ' ' ' ' @'www.twitter.com/creelcurrency'
+'43'664'886'553'70' ' ' ' @'www.facebook.com/creelcurrency'
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Creel is a social payment system that merchants add to their website or mobile app
at no cost. With this simple plug-and-play solution their customers can exchange
any type of virtual currency while extending their time on the merchant’s platform.
Creel is based on secure wallets managed by the users themselves and a distributed
ledger, where components located on networked computers communicate and
coordinate their actions by passing messages.