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Cross-Media Marketing

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Todd Thompson
Todd Thompson

Cross-Media Marketing (PURLs) provide a great way to extend the marketing touch, engage the recipient and gather valuable relevant information.

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Cross-Media Marketing
[object Object],[object Object],Cross-Media
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cross-Media
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cross-Media
[object Object],[object Object],[object Object],[object Object],[object Object],Cross-Media
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cross-Media
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cross-Media
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cross-Media
Cross-Media ,[object Object],Personal URLs provide new opportunities to extend your marketing touch. Personal URLs in the Printed Direct Marketing piece provide great new opportunities to deliver creative messages that are actionable Attract Customers and Prospects using Relevant & Creative Versioned, Personalized and Customized Direct Marketing that Drives them to the Web.
Cross-Media ,[object Object],Welcome Customers and Prospects to On-line Interaction Landing Pages Integrate and Expand the Direct Mail Marketing Message and Offer Capture Valuable feedback to provide Relevant information for future Direct Marketing Opportunities Interact VIP Landing Pages allow you to Interact with Customers and Prospects, Share Information, Gathering Feedback and Learning Beneficial Insight.
Cross-Media ,[object Object],Track & Manage Qualified Leads in Real Time Delivered to Email or PDA Review & Produce Comprehensive, Actionable Reports Dashboard gives you Immediate Insight into Campaigns Effectiveness Profile, Segment and Obtain Key Qualifying Information Track & React Respond to Qualified leads in Real Time. Reply with Relative Information Learned thereby Creating closer Relationships with Customers and Acquiring New ones. John Smith just responded Steve Salesperson, John Smith just responded to your campaign. Contact information: John Smith 123 Any street, USA (555)547-1234 Survey Results: May I call you to discuss? Yes
Cross-Media ,[object Object],Triggered Customized Marketing Direct Sales Call Triggered Automated reply from system Database Sales & Marketing Drives Recipient to PURL Landing pages Triggered Alert to Sales & Marketing Direct Marketing Campaign Recipient Interaction Campaign Database Captures Response Programmed Triggers
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cross-Media

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Cross-Media Marketing