For many marketers the social web is nothing more but a new channel to reach more eye balls and create the coveted thing called "buzz." Diva Marketing post expands the discusses about the social media conversational hoax. http://ow.ly/1vASg Presentation was created for Charleston Chapter of the American Marketing Association .

1. Utilizing Social Media:
A Relationship and Trust Building Tool in Marketing Efforts
Or
Is Social Media
© 2010
A Conversational Hoax?
Bloomberg Marketing

2. Your father wouldn't want to hear this, Sonny.
This is business not personal. ~Tom Hagen
© 2010 Bloomberg Marketing

3. © 2010 Bloomberg Marketing

4. 2009
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5. © 2010 Bloomberg Marketing

6. We have become known to all who deal with us as people of integrity,
and that priceless asset is more valuable than anything else we possess.
James E. Casey, 1957 UPS Founder
© 2010 Bloomberg Marketing

7. Social Media:
Corner Grocery Store Relationship
Community
Authenticity
Transparency
Stories Listen Respond
Respect
Consistency
People want to know they matter.
© 2010 Bloomberg Marketing

8. Social Media Marketing
1 Authentic Content Center
4 Social Media Directions
Direct Relationships
Peer-to-peer Community
Kindness of Strangers
Paid Influence
© 2010 Bloomberg Marketing

9. Direct Relationships
Twitter Town Hall Meetings
Alan Mulally, CEO
Ford Motor Company
http://twitter.com/Ford
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10. Peer to peer community
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11. Kindness of Strangers
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12. Paid Influence – FTC Regs
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13. What Does Social Media Look Like To Your Organization?
Culture? People? Strategy? Enterprise? Expectations?
Authentic Content Center
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14. Louie, I think this is the beginning of a beautiful friendship. ~ Casablanca
© 2010 Bloomberg Marketing

15. Let’s Continue the Conversation!
Toby Bloomberg
@tobydiva
Divamarketingblog.com
toby at bloombergmarketing dot com
© 2010 Bloomberg Marketing