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Energy futures
When will fossil fuels be a thing of the past?
Human resources
How to engage everyone in sustainability
Asia Pulp & Paper
New forest commitments
March 2013 www.ethicalcorp.com
Campaigns that count
The activists that matter

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The Corporate Responsibility
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Conference Anglo American
Head of Social Performance
Jon Samuel
§ 3RD–4TH APRIL 2013 | LONDON
§ 2 Day Conference Case Studies Focused Debate Networking
Anglo Gold Ashanti
Vice President Strategy and Systems,
www.ethicalcorp.com/risk-management Continental Africa
Anders Arvidsson
Rio Tinto
Get up-to-speed on OECD Guidance, Dodd Climate Change Adviser
Tom Burke
Frank and the EU Directives: Essential tips on all
the regulatory changes coming your way in 2013 covering
transparency and conflict minerals
Nordic Mining
Step up on Human Rights Standards Chief Executive Officer
implementation: Develop effective grievance Ivar Fossum
mechanisms and Due Diligence for increased safety security
Best practices in stakeholder and
community engagement: Develop an integrated Shell
approach to ensure your license to operate and map your Human Rights
external risks Implementation Manager
Bert Fokkema
Improve your environmental performance
to protect biodiversity and gain credibility from all stakeholders
impacted by your operations
Repsol
CSR Deputy Director
Arantza Hernanz Martin
A global event covering Africa, Europe and
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25+ expert speakers ready to discuss challenges and present solutions
Engaging format Case studies, keynotes, panel debate and QAs
Highly focused agenda ALL issues are directly relevant to YOU
Book your place NOW! Call +44 (0) 20 7375 7212 or email elina.yumasheva@ethicalcorp.com

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Ethical Corporation • March 2013 Contents 3
Contents
CHRISTINE IRVINE
5 From the editor
EthicsWatch
6 Asia Pulp Paper
Bulldozers stood down
7 Global Compact
Funding questions
8 Unilever
Zero waste achieved
9 Rankings
Imperfect but useful tool
p11 Activist action
24 Cheat sheet
10 Mallen Baker All the latest sustainable business data
It’s not just about the numbers
26 Peter Knight
Briefing: activist NGOs Tweet, don’t grunt!
12 Direct action wins p38 HR for CR
27 NGOwatch
15 Social media trends Online freedoms defence
35 Jon Entine
20 Developing economy campaigns Eco-babble?
Energy
28 Giant suppliers make slow progress 36 CRwatch
Google’s transparency report
32 Shale gas jury still out
Strategy and management
38 Human resources
Corporate ethical glue
Review
44 Academic news
45 New books
46 Report: Ikea
47 Report: Procter Gamble
COVER IMAGE: JIRI REZAC/GREENPEACE
48 People on the move
50 China column
p6 APP commits, at last p28 The cost of keeping the lights on Paul French on Beijing’s corruption crackdown