Birkbeck Exec Education workshop CR and Sustainability London Nov 29 Dec 1 2013

To sign up or ask a question about this course, contact Tobias Webb on tobias.webb@stakeholderintel.com or call +44 (0) 7867 416 646.
School of Management, Birkbeck College, University of London, and Stakeholder Intelligence present:
Sustainable Business & Corporate Responsibility: From Risk Management to Value Creation
A three day Executive Education Workshop Friday 29th November - Sunday 1 December 2013
Central London Limited numbers: Maximum 25 executives
For: Senior managers in mainstream line and operational roles dealing with responsible business issues
Format: A three day residential seminar led and facilitated by expert contributions from leading thinkers and
practitioners
Objectives: To help managers and leaders understand the scale of change required to manage vital
sustainability and responsible business challenges, to provide insight into innovative new approaches,
opportunities and responses, and to inspire them to take action
Costs: £2500 per person. This includes course documentation, materials, lunches and refreshments.
Overview: For many years sustainability and corporate responsibility has been about hanging onto what
you’ve got as a business. In 2013 the agenda has shifted. Today that shift from managing risk to creating value
has become all-important. Today, effective management has never been so challenging. Increasingly, senior
corporate executives must find innovative ways to address existing and emerging social, environmental and
economic issues. They must balance their time, their resources and their capital well, to become more
effective managers.
More and more companies are seeking to align corporate responsibility and sustainability with their business
strategy. This short, intensive programme helps managers understand how to:
 Assess and prioritise current and future trends in Sustainability and Corporate Responsibility
 Commercialise Sustainability and build it into strategy
 Develop more effective functional strategy: Create the right operations and environment to support
change
 Manage ethics and sustainability challenges and dilemmas through live role play sessions
 Make it happen for your business: Develop a Personal Action Plan / strategic planning for your
company
This course will help you strengthen your ability to define and implement powerful responsible business and
sustainability strategies that position your company, its reputation, and how you do business for long-term
success.
This intensive program is based on the practices of large companies that have successfully created business
and social value through effective sustainability and responsibility programmes.

The course will provide the practical knowledge and insight you need to improve internal buy-in, embed
responsible business in decision making, create and sustain partnerships, manage risk, and measure
performance.
Key Benefits for Managers taking part. Attending this weekend workshop will enable delegates to:
 Develop in-depth understanding of the social, political and environmental context in which your
company operates and be better equipped to capitalise on emerging trends and business
opportunities
 Take a fresh look at existing business models and learn from innovative practices utilised by leading
companies and practitioners
 Identify strategic priorities for your own company to ensure both long term sustainability and gain
insight, inspiration, new ideas, relationships and resources to support future action
 Join a valuable network from other managers from companies all over the world
About the course leaders, speakers and facilitators: (detailed bios to be hyperlinked)
Course Leader: Tobias Webb, Founder Ethical Corporation/Stakeholder Intelligence. Lecturer and PhD
Candidate, Sustainability Strategy, Birkbeck, University of London
Module Leaders and Facilitators/Experts:
 Dr Peter Davis, Independent Expert, Lecturer, Henley Business School; Birkbeck, University of London;
German Academy for International Cooperation, Bonn; International Labour Organisation Training
Centre, Turin
 Sean Ansett, former Director Corporate Responsibility, Burberry, former Global Partnerships Director,
Gap Inc and Founder & Managing Partner, At Stake Advisors
 Charlotte Wolff, General Manager, Corporate Responsibility, ArcelorMittal (also formerly of
02/Telefonica)
 Ramon Arratia, Head of Sustainability, InterfaceFLOR (formerly of Vodafone)
(All will be participating in a personal capacity and not representing the views or positions of their
companies)
How to register: Contact Tobias Webb on tobias.webb@stakeholderintel.com or call +44 (0) 7867 416 646.
Location/ facilities: Birkbeck College, University of London, Torrington Square, London WC1E 7HX
Learning style: The workshop will be both intensive and participatory. There will be a minimum of formal
presentations and maximum opportunity for dialogue, debate and analysis
Expert practitioner presentations will be no more than 20-30 minutes, leaving considerable time for questions
and general discussion workshops
Each participant will be asked to introduce themselves in the first session. They will be asked to describe your
role and responsibilities in your company, and describe key achievements/challenges in your business with
regard to corporate responsibility. We'll then move to discussion of each delegate's key expectations from the
workshop.

Advance Preparation: In advance delegates are asked to read a small selection of briefing materials which will
be sent in advance. These will cover key concepts, tools and frameworks.
Seminar papers and presentations: Speeches and workshop materials will be made available on the
workshop’s password-protected Alumni Network website after the seminar.
Dress Requirements: We want participants to be relaxed so the dress code is smart casual. No suits please.
Agenda
SESSION ONE: Friday 29
th
November, 2-6pm: Creating Value with Sustainability and Corporate Responsibility
The programme begins with a look at the rise of ‘mission-critical’ responsible business practice.
This session serves as an introduction to key changes affecting the business world, and why addressing them is
relevant to the long-term durability and profitability of the private sector.
Three leading experts, also involved later in the agenda will make brief remarks around the following themes
and relate their remarks to existing business practices and their experiences:
They will cover:
 What’s happening out there in the world that is likely to change what your company does?
 How will these affect the core business model and proposition?
 How does the modern, engaged company understand materiality?
Each speaker will talk for twenty to thirty minutes. Then each will take questions and host a discussion with
revolving groups of up to seven managers from the total of 20-25 taking part, until each group of managers
has each spent 30 minutes with each expert.
We'll then reconvene to summarise some key themes from the day, which will be discussed over dinner that
evening.
6-9pm Dinner with Guest Speaker Mark Goyder Founder/Director, Tomorrow’s Company
Learning objectives for the day include:
 Getting up to speed on how fast-evolving macro global challenges are affecting business
 The ways in which core trends are already changing how leading companies consider business models
 Understanding the methods and ways in which you, as a manager, can work with colleagues to
prioritise meeting these new challenges and working out what they mean for your business

SESSION TWO: Saturday, 9-1pm
Strategy and Commercialising Sustainability: The Opportunities for your business
Led by Charlotte Wolff, General Manager, Corporate Responsibility, ArcelorMittal (in a personal capacity)
This session looks at business strategy in terms of both differentiation and competition.
Charlotte Wolff will present and discuss an example of how she has developed a sustainability strategy
This session will cover how companies can differentiate as they compete in new and existing markets, and the
role sustainability and CR plays in this. For example, with regard to business models, marketing channels and
innovation.
The session will look at what makes a company different, and participants will work in small groups to tackle
real life scenarios on how this can be done
Participants will be encouraged to make use of a “learning log” so that the outcomes of all the group work
sessions can be drawn together. For example, this session would seek to build on the issues that they have
identified in the previous afternoon’s work.
Group work options: (case studies, examples and tasks will be broken down per industry: FMCG, IT, retail,
heavy industry etc)
Team A: Securing capital from the C-suite to invest in areas that could have strategic value
Team B: How can your role as a bridge between functions / catalyst for change evolve?
Team C: Securing capital from the C-suite to invest in areas that could have strategic value
Team D: How can your role as a bridge between functions / catalyst for change evolve?
 Understanding how successful managers co-create strategy, and make it stick
 The links between the modern corporate responsibility agenda and opportunity/risk management
 How to use sustainability and corporate responsibility to drive innovation through real life examples
 The ways in which leading companies use corporate responsibility as a differentiator

SESSION THREE: Saturday 2.30-6pm
Functional strategy: Creating the right operations and environment to support change
Led by Ramon Arratia, Sustainability Director, Interface EMEAI (in a personal capacity)
This session will look at how companies can understand their culture and start to better embed sustainability
up and down the company. For example in supply chains and human resource functions.
The session will cover how to make responsible business and sustainability engagement a personal experience
and get into the mind of supply chain executives, marketing, procurement, finance and other core business
functions.
After a brief presentation and Q&A, managers will work in small groups to tackle a specific task around some
of the following areas:
A) How do we better understand our organisation’s culture and put a value on that for the C-Suite? Utilising
the “culture audit” to understand where we are today compared to where we want to be.
B) Embedding sustainability: Upwards towards the board room
C) Embedding sustainability: Across management functions
D) Leveraging core systems and processes: How to put sustainability on everyone’s agenda, and in their own
terms.
 Effective techniques to understand corporate culture – and how to change it
 How to make the step change from incremental embedding to cultural change
 Overcoming measurement challenges and putting numbers on your employee and executive
sentiment
 Using existing systems – and utilising new ones – to drive sustainable thinking into the business

SESSION FOUR: Sunday 9-1pm
Led by: Sean Ansett, former Director Corporate Responsibility, Burberry, former Global Partnerships Director,
Gap Inc and Founder & Managing Partner, At Stake Advisors
Managing ethics and sustainability challenges and dilemmas: Live role play session
This session will seek to address the following key areas:
Issues management
Assessment of how ready your organisation is to manage ethics, dilemmas, trade-offs and challenges.
The practical ways these are linked to sustainability, ethics and stakeholder engagement. How you can make,
the changes needed.
Stakeholder engagement and risk
How mature your company is, in understanding concerns of stakeholders and reputation/operational risks.
Participants will be asked to look at whether their company is pro-actively geared up to address these.
Companies are often good at classroom training: but to what extent does this really impact on behaviours in
the field?
When it all goes wrong…
Group work: How would your company handle a crisis on a vital issue? What does the exercise tell you about
what gaps there may be in your organisation’s ability to respond to material and unknown risks?
 How you can evolve your approach to managing ethics dilemmas and responses
 Ways in which companies who manage crises effectively succeed – and why
 Understanding how stakeholder engagement is linked to operational risk, and its management
SESSION FIVE Sunday 2-4.30pm
Led by Dr Peter Davis and Tobias Webb, Birkbeck College
Building the case for your business: A Personal Action Plan / strategic planning for your company
In this session, participants will be developing, sharing and discussing their Personal Action Plans for change,
considered over the weekend workshop, and how they will put them into place in their business after the
workshop. There will be a focus on toolkit development for implementation post workshop.
 Developing both short and long term personal action plans
 Fitting these with team and department goals
 Understanding how the course insights can be used effectively in the business, both tactically
and more strategically

Birkbeck Exec Education workshop CR and Sustainability London Nov 29 Dec 1 2013

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