Press And Public Relation Campaigns Lee Odden (Tin180 Com)

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SEO + PR Tactics & Measurement Lee Odden - CEO TopRank Online Marketing toprank.org Pubcon 2007

[object Object],[object Object],[object Object],Agenda

[object Object],[object Object],[object Object],Why Optimize News?

[object Object],[object Object],[object Object],[object Object],Why Optimize News?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Information Consumption

New PR Model Push Pull ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pull = SEO

[object Object],[object Object],Why Optimize News?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PR Content to Optimize

[object Object],[object Object],[object Object],[object Object],PR Content to Optimize ,[object Object],[object Object],[object Object],[object Object]

[object Object],Text Images Audio Video RSS Mobile Local News Widgets Products Standard Search Engines Flickr Odeo YouTube Technorati Mobile Search Engines Superpages Newswire, News Search Blogs Digital Assets Channels of Promotion PR Content to Optimize

[object Object],[object Object],[object Object],3 SEO Tactics for PR

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Press Release SEO Tips

Start with Outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Wire Services

Blog Online Newsroom ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Usability Tips for Newsroom

[object Object],[object Object],[object Object],3 SEO Tactics for PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Use technology to help build relationships

[object Object],[object Object],[object Object],3 Ways to Measure

[object Object],[object Object],[object Object],3 Ways to Measure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],3 Ways to Measure ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Measure Success

[object Object],[object Object],[object Object],[object Object],Takeaways

Thank You! ,[object Object],[object Object],[object Object]

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Press And Public Relation Campaigns Lee Odden (Tin180 Com)

1. SEO + PR Tactics & Measurement Lee Odden - CEO TopRank Online Marketing toprank.org Pubcon 2007

2. Walk the Talk

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Hinweis der Redaktion

The link building, or web site promotion as we like to call it, of today involves a more holistic approach. An inventory of the digital assets and promotable content should be conducted and then matched with the corresponding channels of promotion. The result is an incremental increase in channels that drive traffic and brand exposure that can also attract an increase in links to a web site’s content. Channels of promotion can increase visitors on their own, but they can also increase links and subsequently standard search engine rankings.