Internal Comms 2 0 Understanding The Rss And Social Media Revolutions (Tin180 Com)

Internal Comms 2.0: Understanding the RSS and Social Media Revolutions May 23, 2007 Sponsored by Ragan Communications

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Housekeeping ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

About NewsGator ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Findings of the 2006 New Frontiers in Employee Communications Study Jeffrey Treem Senior Analyst Edelman Change and Employee Engagement

2006 New Frontiers in Employee Communications ,[object Object],[object Object],[object Object],[object Object]

Who is using new media? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Communications channel overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Different tools for different goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Top ten obstacles to new media – debunking the myths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Launching new media communications internally ,[object Object],[object Object],[object Object]

Why RSS? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Communicating in the new frontier ,[object Object],[object Object],[object Object],[object Object]

For more information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Awareness Management in bioPharma William Hayes, PhD Biogen Idec

Biogen Idec ,[object Object],[object Object],May 2007 Biogen Idec Library and Literature Informatics

Timely/relevant information in an information deluge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],May 2007 Biogen Idec Library and Literature Informatics

Fine tuning of information ,[object Object],[object Object],[object Object],May 2007 Biogen Idec Library and Literature Informatics

RSS advantages for content provisioning ,[object Object],[object Object],[object Object],[object Object],[object Object],May 2007 Biogen Idec Library and Literature Informatics

Flexibility! May 2007 Biogen Idec Library and Literature Informatics NGES TOC NewsAlerts LitAlerts InternalNews Personal RSS feeds Group RSS Feeds Sources Mail client Inbox/RSS reader Web reader Web Portal RSS Feed Desktop RSS Reader Screensaver Results Email Alert

Use Case: Custom Newsletters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],May 2007 Biogen Idec Library and Literature Informatics

Enterprise Social Media Best Practices & Case Studies David Carter CTO, iUpload

Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Enterprise Social Media Organize Gather Distribute User Administration Workflow Security Integration Participation Metrics Comments Discussions Voting Rating Blogs Wikis Web Forms Email Mobile 3 rd Party Blogs RSS Feeds Websites Intranets Portals RSS/XML 3 rd Party Applications 3 rd Party Communities Blogs Wikis Forums iUpload Web 2.0 Engine

Primary Ingredients: Participant & Content Micro-Content Bookmarks Discussions Wiki Calendar Voting Participant Reputation Participation Profile Groups/ Friends Presence Photos Audio Video Clippings Voting

McDonalds – the Problem ,[object Object],[object Object],[object Object],[object Object],[object Object]

Northwestern Mutual ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Friction / Engagement Scale Most Engaged Manage a Channel Manage a Blog Create a Wiki Topic Write a Guest Post Participate in a Wiki Post a threaded comment Leave a comment Vote / Rate Most Engaged Least Engaged

Summary - Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Internal Comms 2 0 Understanding The Rss And Social Media Revolutions (Tin180 Com)

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