Bootstrap Web Marketing

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Bootstrap Web Marketing: SEO & Social Media ,[object Object],[object Object],[object Object]

Why SEO Kicks Ass ,[object Object],[object Object],[object Object]

Why SEO Doesn’t Kick Ass ,[object Object],[object Object],[object Object]

SEO Ranking Factors – Markup / Keywords (most startups do fine here) ,[object Object],[object Object],[object Object],[object Object],[object Object]

SEO Ranking Factors – Other Markup ,[object Object],[object Object],[object Object]

SEO Ranking Factors – Overall Site Popularity ,[object Object],[object Object],[object Object]

Inbound Links ,[object Object],[object Object]

Negative Factors ,[object Object],[object Object],[object Object],[object Object]

Keyword Research (most startups suck at this)

How to Evaluate Keywords? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How do people search? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keyword Research – Have someone else do it ,[object Object]

[object Object],Estimated monthly clickthru for 1 st , 5 th , and 10 th position on each major engine. Competitiveness of each keyword

Overture Keyword Research Tool (free) ,[object Object],[object Object],[object Object]

WordTracker.com ($8/day) ,[object Object]

Adwords Traffic Estimator (free, req. AdWords account) ,[object Object],[object Object]

Other Resources ,[object Object],[object Object],[object Object],[object Object]

Best Resource – Pay for It ,[object Object]

Can Search Engines Find Every Page/view on Your Site? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Effective Presentation on SERPs ,[object Object],[object Object],[object Object],[object Object]

Keyword Research: “Tech Startup Jobs”? Markup for SEO: Title tag, <h1> tag, referring anchor tag

If you were a search spider, what would you click on to find “seattle rails jobs”?

What about here? No spiderability! Site Structure for SEO: Keyword targeted pages linked to (flat site structure). Internal link popularity is important.

SERP Title: For the target phrase “rails jobs seattle”, the title should lead with “Rails Jobs in Seattle, WA” or somesuch. Description: meta description should be unique and compelling. URL: Short urls perform better

Anotomy of a Link Building Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Value of Building Links ,[object Object],[object Object],[object Object]

Anatomy of a Good Link Source ,[object Object],[object Object],[object Object],[object Object]

Who to Ask for Links ,[object Object],[object Object],[object Object],[object Object]

How to Ask for Links ,[object Object],[object Object],[object Object],[object Object]

Say Thanks for EVERY Link That You Can ,[object Object],[object Object],[object Object]

Social Media Marketing (Big linkbuilding Opportunities!)

Linkbait (It’s Easy!) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Headlines/titles Win the Day ,[object Object],[object Object],[object Object],[object Object],[object Object]

Top Social Media Venues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Go Viral ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Bootstrap Web Marketing

2. SEO

10. Keyword Research (most startups suck at this)

11.

12.

13.

14.

15. Keyword Research – Do It Yourself

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20.

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22.

23. Spiderability

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25.

26. Title Meta-Description URL

27. Npost Example

28. Keyword Research: “Tech Startup Jobs”? Markup for SEO: Title tag, <h1> tag, referring anchor tag

29. If you were a search spider, what would you click on to find “seattle rails jobs”?

30. What about here? No spiderability! Site Structure for SEO: Keyword targeted pages linked to (flat site structure). Internal link popularity is important.

31. SERP Title: For the target phrase “rails jobs seattle”, the title should lead with “Rails Jobs in Seattle, WA” or somesuch. Description: meta description should be unique and compelling. URL: Short urls perform better

32. Link Building Campaigns

33.

34.

35.

36.

37.

38.

39. Social Media Marketing (Big linkbuilding Opportunities!)

40.

41.

42.

43.