BarDoggy is building the worlds largest nightlife and entertainment company. Already market leader in the NL and ready to scale up. Learn more about this huge opportunity to connect beverage suppliers directly to their true consumers.
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BarDoggy - Pitchdeck 2017
1.
2. spent huge amounts of
money to build their
brands inside hospitality
venues. 80% of this
money is spent on poorly
measurable marketing
campaigns.
Beverage
suppliers
3. Love to go out, always
looking for friends, exploring
for new experiences, enjoying
a drink when they socialize.
They love to try new drinks.
Consumers
4. serve a wide variety of
different drinks to a large
group of guests. It is not
easy to stand out against
competition? It’s hard to
be on top of mind on the
moment visitors decide to
go out for a drink?
Bars
5. Digital Promotor
COUPONS FOR DRINKS
Discover populair/new drinks
Get the best deals
Share your favorite drinks
Follow your favorite bars
Free entrance
50.000
registered users
1.000
connected venues
100.000
drinks served p/y
6. Social DrinkerAdventurous Explorer
Adventurous, modern, energetic
innovative, independent.
Likes unique and new products
Jack Daniels, Jagermeister and
Bacardi
2.9 mln
M25% - F75%
age 18-34 and 44-54
Social, Cosy, spontaneous
fun and open.
Dancing and holding a drink
my night is perfect
Licor43, Bailey’s and Malibu
1.8 mln
M52% - F48%
age 18-44
TARGET AUDIENCE / NL MARKET
7. BarDoggy connects brands to consumers and venues.
We help to build brands, activate products and collect valuable user data.
Know your consumers behavior
BRAND
CONSUMER
VENUE
CONNECTING BRANDS TO CONSUMERS AND VENUES
8. BRAND ACTIVATION TOOL
Brand activation tool
Brand decides to work
with us
Brand asks venues to join
their activation program
Coupons are created
Consumer visits outlet and
redeems coupons at the bar
Campaign Analytics show traction,
user demographics and retention.
Geo, Push, Email
campaigns re-active user
Coupons are designed
+
BRAND / CUSTOMER
10. PILOT CAMPAIGN
beverage suppliers entertainment outlets
BUSINESS MODEL
‣ Select trial venues
‣ Create trial coupons
‣ Run pilot
‣ Brand campaign
dashboard
‣ 2 product support
‣ Coupon management
‣ Campaign analytics
‣ Unlimited Outlets
‣ Unlimited Coupons
‣ Geo Fence activation
‣ Basic artwork design
‣ Promo Kit
‣ Promo team
‣ Social media
advertising
‣ Venue dashboard
‣ Coupon management
‣ Send Push messages
‣ Free Product posters
‣ Flyers and Table cards
‣ Supplier deal support
‣ Promo team
‣ Analytics
Starts at €999 Starts at €1250 p/m 10% coupon fee €25,- p/m*
*free for brandpartner customers
SUBSCIPTION ACTIVATION VENUE
Brand activation tool
11. Next: United Kingdom, Spain, Germany, France, Portugal, Scandinavia, United States
Active in more then
50 cities in the
Netherlands / Curacao
ROLL OUT
Brand activation tool
12. volume
margin
Beer
Spirits
MARKET
Wine
Craft beer
Cider
Products and customers
Suppliers
AbInbev
A Brand New Day
Bacardi Ltd
Bavaria
Carlsberg
De Kuyper
De Monnik
Diageo
FLS Company
Heineken
Maxxium
Molson Coors
Red Bull
PepsiCo
Pernod Ricard
The Coca-Cola Company
Pleasure & Liqueurs
Licores Maduro (Caribbean)
Cocktails
Shots
Brand activation tool
14. Crowdfunding
215 people
TEAM
Team Advisory Board
Bas Mulders
Hacker
software engineer
AI and BI expert
deep learning
Menno Steenvoorden
UX / Design
art director
UX artist
motion design
Mike Rijkers
Hipster
entrepreneur
growth hacker
marketing specialist
Tim de Kraker
Hustler
serial entrepreneur
1 successful exit
top3 pitcher in NL
Martijn Bevelander
Hospitality Specialist
Multiple exits
anchor.chat
nightclub owner
Michael van Lier
Development specialist
We.are.builders
influentials
Nick Stals
Platform Specialist
hotelspecials.nl
giftforyou,nl
Diederik v/d Burger
Hacker
software engineer
& IT architect
We create smart hospitality with passion
Marketing en management Product Engineering
Suzanne den Hertog
Community Curacao
Denise Schoenmaker
Community / Promo
Nikita Brandsen
Community / Promo
Community & Promotion
15. nightlife and
entertainment
coupons
food & beverage
city guide
table service
‣ Built and proven
‣ 11k Monthly Active App Users
‣ Facebook API Scraper
‣ 10.000+ Venue Profiles
‣ 10.000 transactions (data)
‣ Active Social Media Community
‣ High Google Ranking (NL)
‣ Post Revenue
‣ Experienced Team
‣ 30% MoM growth 2016
Competitive
Advantage
COMPETITION
Brand activation tool
16. ‣ iOs App
‣ Android App
‣ Responsive website
‣ Venue CMS
‣ Supplier CMS
‣ Admin CMS
‣ B2B2C nightlife platform
‣ 15k Monthly active users
‣ 20k Registered members
‣ 50k drinks redeemed
‣ Big data, BI and AI algorithms
‣ Experienced team
‣ Multi award winning app
‣ 30% MoM growth (2016)
WINNER
Brand Activation Tool
SUMMARY
Brand activation tool