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spent huge amounts of
money to build their
brands inside hospitality
venues. 80% of this
money is spent on poorly
measurable marketing
campaigns.
Beverage
suppliers
Love to go out, always
looking for friends, exploring
for new experiences, enjoying
a drink when they socialize.
They love to try new drinks.
Consumers
serve a wide variety of
different drinks to a large
group of guests. It is not
easy to stand out against
competition? It’s hard to
be on top of mind on the
moment visitors decide to
go out for a drink?
Bars
Digital Promotor
COUPONS FOR DRINKS
Discover populair/new drinks

Get the best deals

Share your favorite drinks

Follow your favorite bars

Free entrance
50.000

registered users
1.000

connected venues
100.000

drinks served p/y
Social DrinkerAdventurous Explorer
Adventurous, modern, energetic
innovative, independent.
Likes unique and new products
Jack Daniels, Jagermeister and
Bacardi
2.9 mln

M25% - F75%

age 18-34 and 44-54
Social, Cosy, spontaneous
fun and open.
Dancing and holding a drink
my night is perfect
Licor43, Bailey’s and Malibu
1.8 mln

M52% - F48%

age 18-44
TARGET AUDIENCE / NL MARKET
BarDoggy connects brands to consumers and venues.

We help to build brands, activate products and collect valuable user data.
Know your consumers behavior
BRAND
CONSUMER
VENUE
CONNECTING BRANDS TO CONSUMERS AND VENUES
BRAND ACTIVATION TOOL
Brand activation tool
Brand decides to work
with us
Brand asks venues to join
their activation program
Coupons are created

Consumer visits outlet and

redeems coupons at the bar
Campaign Analytics show traction,

user demographics and retention.
Geo, Push, Email
campaigns re-active user
Coupons are designed
+
BRAND / CUSTOMER
BRAND ACTIVATION TOOL
Brand activation tool
10 - 17 februari
Track your brand’s performance
PILOT CAMPAIGN
beverage suppliers entertainment outlets
BUSINESS MODEL
‣ Select trial venues
‣ Create trial coupons
‣ Run pilot
‣ Brand campaign
dashboard
‣ 2 product support
‣ Coupon management
‣ Campaign analytics
‣ Unlimited Outlets
‣ Unlimited Coupons
‣ Geo Fence activation
‣ Basic artwork design
‣ Promo Kit
‣ Promo team
‣ Social media
advertising
‣ Venue dashboard
‣ Coupon management
‣ Send Push messages
‣ Free Product posters
‣ Flyers and Table cards
‣ Supplier deal support
‣ Promo team
‣ Analytics
Starts at €999
 Starts at €1250 p/m 10% coupon fee
 €25,- p/m*
*free for brandpartner customers
SUBSCIPTION ACTIVATION VENUE
Brand activation tool
Next: United Kingdom, Spain, Germany, France, Portugal, Scandinavia, United States
Active in more then
50 cities in the
Netherlands / Curacao
ROLL OUT
Brand activation tool
volume
margin
Beer
Spirits
MARKET
Wine
Craft beer
Cider
Products and customers
Suppliers
AbInbev
A Brand New Day
Bacardi Ltd
Bavaria
Carlsberg
De Kuyper
De Monnik
Diageo
FLS Company
Heineken
Maxxium
Molson Coors
Red Bull
PepsiCo
Pernod Ricard
The Coca-Cola Company
Pleasure & Liqueurs
Licores Maduro (Caribbean)
Cocktails
Shots
Brand activation tool
Brand activation tool
DATA ANALYTICS
Crowdfunding
215 people
TEAM
Team Advisory Board
Bas Mulders

Hacker
software engineer

AI and BI expert

deep learning
Menno Steenvoorden

UX / Design
art director

UX artist

motion design
Mike Rijkers

Hipster
entrepreneur

growth hacker

marketing specialist
Tim de Kraker

Hustler
serial entrepreneur

1 successful exit

top3 pitcher in NL
Martijn Bevelander

Hospitality Specialist

Multiple exits

anchor.chat

nightclub owner
Michael van Lier

Development specialist

We.are.builders

influentials
Nick Stals

Platform Specialist

hotelspecials.nl
giftforyou,nl
Diederik v/d Burger

Hacker
software engineer

& IT architect

We create smart hospitality with passion
Marketing en management Product Engineering
Suzanne den Hertog

Community Curacao
Denise Schoenmaker

Community / Promo
Nikita Brandsen

Community / Promo
Community & Promotion
nightlife and
entertainment
coupons
food & beverage 

city guide
table service
‣ Built and proven
‣ 11k Monthly Active App Users
‣ Facebook API Scraper
‣ 10.000+ Venue Profiles
‣ 10.000 transactions (data)
‣ Active Social Media Community
‣ High Google Ranking (NL)
‣ Post Revenue
‣ Experienced Team
‣ 30% MoM growth 2016
Competitive
Advantage
COMPETITION
Brand activation tool
‣ iOs App
‣ Android App
‣ Responsive website
‣ Venue CMS
‣ Supplier CMS
‣ Admin CMS
‣ B2B2C nightlife platform
‣ 15k Monthly active users
‣ 20k Registered members
‣ 50k drinks redeemed
‣ Big data, BI and AI algorithms
‣ Experienced team
‣ Multi award winning app
‣ 30% MoM growth (2016)
WINNER
Brand Activation Tool
SUMMARY
Brand activation tool
Download the app!

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BarDoggy - Pitchdeck 2017

  • 1.
  • 2. spent huge amounts of money to build their brands inside hospitality venues. 80% of this money is spent on poorly measurable marketing campaigns. Beverage suppliers
  • 3. Love to go out, always looking for friends, exploring for new experiences, enjoying a drink when they socialize. They love to try new drinks. Consumers
  • 4. serve a wide variety of different drinks to a large group of guests. It is not easy to stand out against competition? It’s hard to be on top of mind on the moment visitors decide to go out for a drink? Bars
  • 5. Digital Promotor COUPONS FOR DRINKS Discover populair/new drinks
 Get the best deals
 Share your favorite drinks
 Follow your favorite bars
 Free entrance 50.000
 registered users 1.000
 connected venues 100.000
 drinks served p/y
  • 6. Social DrinkerAdventurous Explorer Adventurous, modern, energetic innovative, independent. Likes unique and new products Jack Daniels, Jagermeister and Bacardi 2.9 mln
 M25% - F75%
 age 18-34 and 44-54 Social, Cosy, spontaneous fun and open. Dancing and holding a drink my night is perfect Licor43, Bailey’s and Malibu 1.8 mln
 M52% - F48%
 age 18-44 TARGET AUDIENCE / NL MARKET
  • 7. BarDoggy connects brands to consumers and venues.
 We help to build brands, activate products and collect valuable user data. Know your consumers behavior BRAND CONSUMER VENUE CONNECTING BRANDS TO CONSUMERS AND VENUES
  • 8. BRAND ACTIVATION TOOL Brand activation tool Brand decides to work with us Brand asks venues to join their activation program Coupons are created
 Consumer visits outlet and
 redeems coupons at the bar Campaign Analytics show traction,
 user demographics and retention. Geo, Push, Email campaigns re-active user Coupons are designed + BRAND / CUSTOMER
  • 9. BRAND ACTIVATION TOOL Brand activation tool 10 - 17 februari Track your brand’s performance
  • 10. PILOT CAMPAIGN beverage suppliers entertainment outlets BUSINESS MODEL ‣ Select trial venues ‣ Create trial coupons ‣ Run pilot ‣ Brand campaign dashboard ‣ 2 product support ‣ Coupon management ‣ Campaign analytics ‣ Unlimited Outlets ‣ Unlimited Coupons ‣ Geo Fence activation ‣ Basic artwork design ‣ Promo Kit ‣ Promo team ‣ Social media advertising ‣ Venue dashboard ‣ Coupon management ‣ Send Push messages ‣ Free Product posters ‣ Flyers and Table cards ‣ Supplier deal support ‣ Promo team ‣ Analytics Starts at €999
 Starts at €1250 p/m 10% coupon fee
 €25,- p/m* *free for brandpartner customers SUBSCIPTION ACTIVATION VENUE Brand activation tool
  • 11. Next: United Kingdom, Spain, Germany, France, Portugal, Scandinavia, United States Active in more then 50 cities in the Netherlands / Curacao ROLL OUT Brand activation tool
  • 12. volume margin Beer Spirits MARKET Wine Craft beer Cider Products and customers Suppliers AbInbev A Brand New Day Bacardi Ltd Bavaria Carlsberg De Kuyper De Monnik Diageo FLS Company Heineken Maxxium Molson Coors Red Bull PepsiCo Pernod Ricard The Coca-Cola Company Pleasure & Liqueurs Licores Maduro (Caribbean) Cocktails Shots Brand activation tool
  • 14. Crowdfunding 215 people TEAM Team Advisory Board Bas Mulders
 Hacker software engineer
 AI and BI expert
 deep learning Menno Steenvoorden
 UX / Design art director
 UX artist
 motion design Mike Rijkers
 Hipster entrepreneur
 growth hacker
 marketing specialist Tim de Kraker
 Hustler serial entrepreneur
 1 successful exit
 top3 pitcher in NL Martijn Bevelander
 Hospitality Specialist
 Multiple exits
 anchor.chat
 nightclub owner Michael van Lier
 Development specialist
 We.are.builders
 influentials Nick Stals
 Platform Specialist
 hotelspecials.nl giftforyou,nl Diederik v/d Burger
 Hacker software engineer
 & IT architect
 We create smart hospitality with passion Marketing en management Product Engineering Suzanne den Hertog
 Community Curacao Denise Schoenmaker
 Community / Promo Nikita Brandsen
 Community / Promo Community & Promotion
  • 15. nightlife and entertainment coupons food & beverage 
 city guide table service ‣ Built and proven ‣ 11k Monthly Active App Users ‣ Facebook API Scraper ‣ 10.000+ Venue Profiles ‣ 10.000 transactions (data) ‣ Active Social Media Community ‣ High Google Ranking (NL) ‣ Post Revenue ‣ Experienced Team ‣ 30% MoM growth 2016 Competitive Advantage COMPETITION Brand activation tool
  • 16. ‣ iOs App ‣ Android App ‣ Responsive website ‣ Venue CMS ‣ Supplier CMS ‣ Admin CMS ‣ B2B2C nightlife platform ‣ 15k Monthly active users ‣ 20k Registered members ‣ 50k drinks redeemed ‣ Big data, BI and AI algorithms ‣ Experienced team ‣ Multi award winning app ‣ 30% MoM growth (2016) WINNER Brand Activation Tool SUMMARY Brand activation tool