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Zukunft der Werbung
1.
DIE ZUKUNFT DER
WERBUNG ...IN EINER STUNDE. St. Gallen, 5. Mai 2011 Tim Keil
2.
„Ich weiß, die
Hälfte meiner Werbung ist hinausgeworfenes Geld. Ich weiß nur nicht welche Hälfte.“ Henry Ford
3.
nicht relevant
Marke nicht BAM! differenzierend Markt Mensch nicht möglich
11.
„The only thing
I know about the future is that it is going to be different.“ Peter Drucker
12.
DIE NEUE KNAPPHEIT
ur cen sso Re n) re die gba Me ve rfü .B. (z Aufmerksamkeit Taken from: Jeremy Tai Abbett
13.
„People don‘t read
ads. They only read what interests them. Sometimes it‘s an ad.“ Howard Gossage
14.
DIE ZUKUNFT DER WERBUNG?
15.
RESPONSIVE
17.
@Old Spice Guy
- I want a special video response wow!!!!
19.
ABWECHSLUNGSREICH
21.
LIVE
23.
HILFREICH
25.
UNTERHALTSAM
28.
SHAREABLE
30.
ZEITVERTREIB
32.
KOMPETITIV
34.
INTERAKTIV
36.
ENGAGING
39.
AUGMENTED
41.
ÜBERRASCHEND
43.
UNGLAUBLICH
46.
Die Paletten müssen
vom Hof!
47.
„You can‘t bore
people into buying your product – you can only interest them“ Bill Bernbach, DDB
48.
„Technology will not
save you“ Georgina Voss, Tinker
49.
„The best way
to predict the future is to invent it.“ Alan Kay
50.
VIELEN DANK!
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