The document is a presentation deck about content management systems and website development. It contains over 30 slides discussing topics like using WordPress and Joomla for websites, tips for planning a CMS project, and comparing different article managers. The presentation provides an overview of setting up both WordPress and Joomla, including installing the software, adding templates, content, menus and modules. It also offers advice on CMS strategy and some tricks for using Joomla extensions.

1. A Great Presentation Deck
Contains Only 6 Slides

2. Tim Piazza VP/New Media
Keller Crescent Advertising
Evansville, Indiana
timpiazza@me.com
This is me

3. Damn, I’ve used 3 slides already

4. I’m not that great.

5. I have at least 90 slides

6. And only 30 minutes

7. So I’m going to talk really fast.

10. The Trajectory
program-coded html
hand-coded html
flash sites
blog sites
cms sites

11. What about Flash?
When your only tool is a
hammer, every problem looks
like a nail.

12. =
=
= =

13. How to Get Your
Clients to Revamp
• If your site is more than 3 years old, it’s
hitting retirement age.
• You can pay for web technology by
replacing old ways of doing things with web
apps.
• Play the SEO card

14. Wordpress is a Bicycle
Nimble, inexpensive, flexible, human-powered, scaled to
the individual
Great for single-purpose websites

18. Elegant Simplicity
• Incredibly easy to implement
• Easy to maintain
• Easy to move, repair, change
• With multisite, easy to create network
What’s not to love?

19. “Honey, I hate to tell
you this, but you’re just
not a CMS”.

25. Tim, you are a biased
SOB.

29. Geez, Tim, finally...
...this is what I came to
hear about.

31. Joomla is a Bus
• Designed for capacity
• Won’t go anywhere and everywhere
• But where it does go, it gets you there in
style

32. Why Joomla?
• It’s a CMS at its heart
• For sites with 20 pages or more, up to
maybe 125,000 pages (200x25x25)
• Extremely flexible and customizable
• Structured content, multi-lingual, multiple
templates.

42. Joomla in 5 Easy Steps

43. #1 Install Joomla

44. Mininum Requirements

46. #2 Install a Template

57. #3 Add Content
(sections, categories, articles)

59. “Tim likes to start his web site
development projects by producing a
taxonomy, determining section and
category requirements, naming
conventions, menu titles, hierarchy,
article titles, all derived from
competitive SEO analysis.”
“What a frikin’ wuss.”

60. Content Plan
• Always start with your content.
• What do you already have?
(old website, catalogs, marketing
materials, press releases)
• What do you need? Determine who will
create additional content
• Organize content by assigning to groups

72. #4 Build Menus

73. Menu Structure
• Use Multiple Menus
• Group Menus by Content Function
• Limit number of menu choices
• Don’t require surgical precision or
forensics

78. #5 Add Modules

79. MODULES

80. Types of Modules
• Banners
• Latest News
• Custom HTML
• RSS Feeds
• Advertisements
• Media Players
• Polls
• Search
• Who’s Online
• iFrame Wrappers

87. #6 Go Have a Beer,
You’re Done.
(Umm, Tim, what about the other
extensions Joomla uses? What are they
for?)

88. How to Understand
Joomla Extensions
• Components are custom programs that
add functional features accessed through
the admin menus.
• Plug-ins change the behavior of the
system from its default behavior.
• Modules are like Wordpress Widgets.
They show up on the screen.

89. Review
• Runs on LAMP/WAMP
• Create MySQL database and install Joomla
• First Sections, then Categories, then Articles
• Menus need to be assigned to content
• Modules load into positions defined by template
• Extensions let you do almost anything

90. The Extra Stuff we
probably don’t have
time for.

91. Let’s compare article
managers

95. The EXTRA Extra
Stuff we really don’t
have time for!

96. Joomla Tips
• Design pages to use <H1> tag
• Don’t set global meta descriptions
• Use a hidden menu to assign modules to
articles accessed by html links
• Remove extensions you don’t need
• Swap out the default article editor

97. Joomla Tricks
• You can set a different template to any
menu item.
• Articles, modules, components can go
anywhere.
• You can map multiple menu items to the
same content.
• You can even map menu items to other
menu items.

98. Planning your CMS
project
• Convert existing content to plain text
• Create a Site Map
• Create a Content Map
• Align available content to content map
• Determine how you fill the holes

99. Joomla talking points
• Can easily handle thousands of articles
• Multiple menus, each can have submenus
• Any section or category can be a blog
• Unlimited numbers of blogs
• Different levels of access for those logged-in
• Highly extensible
• Multiple templates, multiple languages

100. @TimPiazza
• http://bzzmatters.com
• http://ezzyl.com
• http://www.facebook.com/bzzmatters
• http://agencyoutsider.com
• http://marketingtechblog.com