Basic pointers, tools and techniques about employing social media in a higher education atmosphere.

1. Social Media 101 By Tim Nekritz Associate Director of Public Affairs/Director of Web Communication

2. What is social media? Interactiveparts of the Internet where we can communicate with such audiences as prospective students, current students, faculty, staff, alumni, parents and friends of the college. Includes (but is not limited to) Facebook, Twitter, YouTube, blogs, Formspring, Foursquare and more.

3. Why social media? “Third space” Customer service Interactive nature Media-rich Where they are But remember to bring them back (hub and spoke)

4. Also: it’s expected *Noel-Levitz E-Expectations, July 2011

5. Don’t forget video … *Noel-Levitz E-Expectations, July 2011

6. 5 top tips Be present! Try before you buy

7. 5 top tips 2. Be prepared! Have a content strategy

8. 5 top tips 3. Be responsive! Reply and sustain

9. 5 top tips 4. Be friendly! Have conversations

10. 5 top tips 5. Goals before tools Does it help us meet a goal? What’s in it for us? What’s in it for our users? Avoid OSS

11. Crowd-sourced additions “Try to get someone who has a bit of a sense of humor (again not always possible) as it makes the tone of your channels friendly and more approachable.” -- Annalisa Boccia, Queen’s University “Be Valued ... Many are getting into social to ‘have another way of pushing our message’ or creating a new place for the same people to ignore the same press releases.” -- JP Rains, Laurentian University “Be Yourself. Social media operates in a transparent arena where it’s easy to see who’s a jerk, who’s not telling the truth and who’s making themselves out to be more than they are.” -- Patrick Powers, Webster University

12. Types? Oh so many … Facebook Twitter YouTube Formspring Foursquare/Geosocial Photosocial Blogs [We keep an online inventory]

13. Facebook The 800-pound gorilla Considerations: Page? Group? Individual account? (no)

15. Engage

16. #pancaketweetup

17. Poll

18. Twitter: 140-character stories

19. Twitter: 2 symbols are key @ symbol: replying or addressing someone # = hashtag, organizing around topic, conference, event

20. YouTube http://www.youtube.com/sunyoswegovideo

21. Formspring It’s all about the Q & A

22. Geosocial/location-based Services tied to your smartphone Fastest-growing part of social media Location-based services have enormous potential to connect people to places, places to people, and people to people in places. -- Tim Jones,North Carolina State University

23. Geosocial: Foursquare

24. Photosocial

25. Blogs

26. Monitor and respond Social media is 24/7 Basic customer service, just new way Most users just looking for an answer Would you ignore your email for days?

27. Our FB comment guidelines The discussion board is available for questions, often from those entering or considering Oswego ... we hope to get you answers in a timely manner as you ponder joining our community. However, spam, blatantly commercial, obscene and/or denigrating messages are not welcome in this space and may be removed, as this page exists to serve a broader community.

28. Negative feedback? Honest complaints Spam Ragers Trolls Again, make sure you have a posted policy!

29. Content strategy What do you post? How often do you post? (And, of course, who posts it) Great site >> meetcontent.com

30. Sharability= good!

31. Who has the keys?

32. Social media conduct Microsoft’s social media policy: “Don’t do anything stupid” It’s pretty much common sense

33. Next steps What are your goals? Look at your time/resources Examine options/communities Content strategy: what to say Get social!

34. Questions? Also available at: tim.nekritz@oswego.edu … or http://www.facebook.com/tim.nekritz … or http://twitter.com/TimNekritz Presentation on http://www.slideshare.net/TimNekritz/ Social media users’ guide *NEW*: http://www.oswego.edu/administration/public_affairs/socialmediaguide.html