Media A level coursework. Textual analysis.

2. Production and
distribution
companies are both
featured at the start
of the film. This is
conventional, as this
is featured in nearly
all films. This should
be considered when
in the production of
my video, as it is
conventional of all
films to have this.

3. The location is established
straight away with an XLS, The shot is in black and
this has proven to be white, and low key
conventional for action lighting is used which
films, as it has been suggests that this setting
displayed in all of my may be associated with
examples. This should be the villain.
considered in production
of my video.

4. The action genre is quickly established, with an The colouring and lighting of the shot has
action sequence occurring very early on in the changed, as the lighting is brighter, and the black
film(1:21). This shot is a birds’-eye shot which is and white tint has become slightly brighter, and
done to display the carnage and destruction the contrast may have been increased. This has
caused, which extensively establishes the action been done to establish the flash back which
genre. There are also lots of action matches used Bond is having, which may be a useful technique
which is conventional of the genre. to consider in my video.

5. The black and white tint,
and lighting has reverted
back to the original format Here is the first gun to be
which suggests that the featured in the film.
flash back is over, and the Which establishes the
location has changed to action genre, as it is
the location associated conventional and iconic.
with the villain.

6. In this MCU we get the first glimpse of Bond holding his conventional
suppressed weapon. The shot focuses on the suppressor of the gun,
which establishes Bond’s character. It shows him to be stealthy, and
this could also be a phallic symbol to demonstrate his masculinity. This
use of misc – en – scene will be useful to consider in the production of
my video.

7. • Use of misc en scene has to be thoroughly thought through,
and is vital that it is correct, as this will portray the
characters, and establish the genre.
• The distribution and production companies must be
featured at the start of the video.
• Iconography is important to consider, as icons conventional
of the genre will help establish the genre, and also if these
icons aren’t conventional it could leave the genre unclear.
• Some element of mystery should be created in my
production.
• Use of conventional editing is important (such as action
matches)