2. 2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025
2013: The Year of Mobility in Government
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• Mobile device use has increased
• The way government employees consume news and
information is changing
• Government employees feel their mobile devices are
increasing productivity
• The type of device matters
• Government employees are using a combination of their own
devices and government-issued devices
3. 2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.20252013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025
4. 2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025
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Overall Mobile Device Usage
2013 FEDERAL MEDIA & MARKETING STUDY
News
Websites
Personal
Email
Work
Email
Social
Media
iPhone 23% 28% 11% 19%
Android phone 13% 17% 4% 12%
Samsung Galaxy
phone
7% 9% 2% 6%
Blackberry 6% 5% 18% 3%
Windows phone 1% 1% 0% 1%
iPad 21% 23% 9% 17%
Android Tablet 8% 8% 3% 7%
Windows Tablet 1% 2% 1% 1%
5. 2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.20252013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025
6. 2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025
2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025
7. 2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025
8. 2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025
2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025
9. 2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025
Key Questions to Ask Yourself
2013: THE YEAR OF MOBILITY IN GOVERNMENT 10
• Mobile devices increase productivity – should everyone have a
mobile device? Will you reach a point of diminishing returns?
• The type of device matters – for maximum productivity, what
is the right combination of mobile devices for your users?
• At what point does the cost of increased security make
increased productivity no longer worthwhile? Will your agency
reach a point at which the cost of security cancels out the
productivity gains?
10. 2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025
David Perera, Executive Editor | FierceGovernment IT
dperera@fiercemarkets.com
GOVERNMENT MOBILITY AND PRODUCTIVITY PULSEPOLL™ RESULTS 11
Monica Mayk Parham
Marketing Director | Market Connections, Inc. and Executive Editor | FedConnects.com
14555 Avion Parkway, Suite 125 | Chantilly, VA 20151 | 703.378.2025, ext. 107
monicap@marketconnectionsinc.com