B2B open and closed E-commerce

1. The Impacts of Social Trust on
Open and Closed B2B E-commerce:
A Europe-Based Study
Presenter: Tim Cheng
Instructor: Dr. Teresa Hsu
Date: April 20, 2015
1

2.  Qu, W. G., Pinsonneault, A., Tomiuk, D.,
Wang, S., & Liu, Y. (2014). The impacts
of social trust on open and closed B2B
e-commerce: A Europe-based study.
Information & Management, 1-9.
Citation
2

3.  Open & Closed E-commerce
 GNI：Gross National Income
Definition of term
3

4.  Introduction
 Literature Review
 Methodology
 Results
 Conclusion
 Reflection
Content
4

5.  Background
 Purpose of this study
Introduction
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6.  Studies show that firm ability in
conducting transaction and
collaboration with business partners
over electronic channels can have a
strategic impact on firm performance.
Background
6
(C.W.Y. et al., 2011; M.R., 2004)

7.  This study examines how social trust
of a country affects firms’ use of
open and closed B2B e-commerce.
Purpose of this study
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8. By committed relations, Yamagishi
(2011)means that two partners in a relation
refuse temptation of more profitable offers from
outside and stay in their relationship with the
same partner.
Literature Review
8
H1a. The greater the social trust in a
country in which a firm operates, the less
likely the firm will use closed B2B e-
commerce.

9. In such countries, managers often have a
high level of trust of other firms and are
willing to transact with new trading partners
due to this high level of trust.
Literature Review
9
H1b. The greater the social trust in a
country in which a firm operates, the more
likely the firm will use open B2B e-
commerce.

10. Researchers propose that a firm's IT
experience should facilitate the use of both
open and closed B2B e-commerce.
Literature Review
10
H2a. A firm's IT experience is positively
associated with the use of closed B2B e-
commerce.
H2b. A firm's IT experience is positively
associated with the use of open B2B e-
commerce.

11. This low willingness in closed B2B e-
commerce should mitigate the positive
association between IT experience and
closed B2B e-commerce.
Literature Review
11
H3a. The positive effect of IT experience on
closed B2B e-commerce becomes weaker
when the social trust of a country is higher.

12. Firms in country with high social trust are
more willing to engage in open B2B e-
commerce because open B2B e-commerce
provides better trading partners to them(K.
et al., 2006).
Literature Review
12
H3b. The positive effect of IT experience on
open B2B e-commerce becomes stronger
when the social trust of a country is higher.

13.  Online data sources
 Participants
Methodology
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14. Online data sources
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World
Values
Survey
E-business
Watch
Data
sources

15. 15
World Values
Survey
Social
trust

16. 16
European
Decision
Makers
27
countries
10,455
enterprises
E-business
watch
European
Decision
Makers
29
countries
14,056
enterprises
E-business
watch
Removing missing data

17. 17

18.  Statistical Analysis
Result
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Factor analysis
Statistical package HLM 6

19. 19

20. 20
H1a
H1b
H2b
H2a
H3a
H3b

21. Hypothesis Value Supporte
d
H1a.The greater the social trust
in a country in which a firm
operates, the less likely the firm
will use closed B2B e-commerce.
β=-0.23*
p<0.05
H1b. The greater the social trust
in a country in which a firm
operates, the more likely the firm
will use open B2B e-commerce.
β=0.34*
p<0.01
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Result

22. Hypothesis Value Supporte
d
H2a. A firm's IT experience is
positively associated with the use
of closed B2B e-commerce.
β=0.53**
p<0.01
H2b. A firm's IT experience is
positively associated with the use
of open B2B e-commerce.
β=0.72**
p<0.01
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Result

23. Hypothesis Value Supporte
d
H3a. The positive effect of IT
experience on closed B2B e-
commerce becomes weaker when
the social trust of a country is
higher.
β=-0.13**
p<0.01
H3b. The positive effect of IT
experience on open B2B e-
commerce becomes stronger
when the social trust of a country
is higher.
β=0.02
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Result

24. Research has suggested that open B2B
e-commerce is the future direction of e-
commerce due to its various advantages.
Conclusion
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25.  Concluding those points, open and closed
B2B e-commerce have different
advantages and adopting in different
situations. As a manager needs to
consider the company’s characteristic with
other enterprises.
Reflection
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26. 26
All things are easy
that are done
willingly.