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MMA SOUTH AFRICA,[object Object],Social Networking Debate ,[object Object],Cape Town - Jul 2011,[object Object]
#toptensocial,[object Object],Social Networking Debate,[object Object],Moderated byTim Bishop – Prezence Digital ,[object Object],@timprezence,[object Object]
Be whoever you want to be in SM,[object Object],Legends in their lunchboxes?,[object Object],We become interesting, indestructible, brave and super human when we are in a car or using SM. Face to face – not so much. The new extreme human variable!,[object Object]
Some Of SA’s Top Social Brands,[object Object],#toptensocial brands in South Africa,[object Object],Having someone to talk to when necessary gives the brand reliability,[object Object],YOUR THOUGHTS?,[object Object]
Some Of SA’s Top Social Brands,[object Object],Who can control a Diva?,[object Object],Big brands can use that loyalty for new product launches and use social networks to launch them,[object Object],But you only need it to go wrong for one person and that bad press will get out there.,[object Object],YOUR THOUGHTS?,[object Object]
Some Of SA’s Top Social Brands,[object Object],What if the consumer is wrong?,[object Object],What if the consumer is wrong?,[object Object],It provides a voice to let the brand know that they’ve done something wrong.  And even when they don’t respond, keep telling them!,[object Object],It provides a voice to let the brand know that they’ve done something wrong.  And even when they don’t respond, keep telling them!,[object Object],YOUR THOUGHTS?,[object Object]
Some Of SA’s Top Social Brands,[object Object],What if the Diva gets it wrong?,[object Object],But sometimes, a customer gets it very wrong.   Sure, the customer is always right. Right? Incorrectly blaming a brand for removing a post when that isn’t the case is wrong. ,[object Object],YOUR THOUGHTS?,[object Object]
Cost Per Follower,[object Object],What if a Brand wants to buy a community?,[object Object],YOUR THOUGHTS?,[object Object]
Cost Per Follower,[object Object],Twitter Advertising…. #plus or #fail,[object Object],Twitter has recently launched Geo-centric searches in SA which uses a Cost Per Follower model. ,[object Object],During FNB’s app launch, Standard Bank was talked about because of this search.,[object Object],YOUR THOUGHTS?,[object Object]
Value Per Follower,[object Object],Can anyone confirm this?,[object Object],=$15 per fan,[object Object],=$3 per follower,[object Object],ARE BUYING LIKES ‘QUALITY’ USERS OR IS IT THE SCATTER GUN EFFECT?,[object Object]
Facebook vs Twitter vs Google+,[object Object],Who will win the circle jerk?,[object Object],Google+ still favours the consumer – There is very little commercially happening on Google+ at the moment. ,[object Object],YOUR THOUGHTS?,[object Object]
Cost Per Follower,[object Object],THOUGHTS?,[object Object]
Who Should Manage Communities?,[object Object],Who should manage the circle jerk?,[object Object],Running the social communities by the BRANDS themselves will avoid additional steps created by waiting for brands’ responses?,[object Object],They can be led by the social strategy put forward by the DIGITAL agency and run efficiently by the PR agency?,[object Object],YOUR THOUGHTS?,[object Object]
Social Check-Ins,[object Object],Let’s encourage our stalkers…,[object Object],We may as well install webcams in our bathrooms to save them the effort.,[object Object],Why waste your time creating online profiles! ,[object Object],There’s no need to interact  with customers if your food and service is already top class. ,[object Object],Your thoughts?,[object Object]
Thanks to our ‘expert’ audience debating panel for making this possible. Do we really need Lunchbox-legends to come and tell us how to be human?,[object Object],The moderator’s debate conclusion?,[object Object],When dealing with the extreme human variable, how can there be a conclusion?@timprezence,[object Object]

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Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 

Mma #toptensocial 27.07.2011

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