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Tilaaja tuottaja-seminaari Kari Hakari

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Tilaaja tuottaja-seminaari Kari Hakari

  1. 1. 7LODDMDWXRWWDMD ²VHPLQDDUL +HOVLQNL.DUL +DNDUL.HKLWVMRKWDMD
  2. 2. 7DPSHUHHQ WRLPLQWDPDOOL 7LODDMD±WXRWWDMD PDOOL .XQWDODLQHQ $VLDNDVOlKW|LQHQ 3RUPHVWDULPDOOL SURVHVVLDMDWWHOX
  3. 3. 7DPSHUHHQ WRLPLQWDPDOOL SlKNLQlQNXRUHVVD ‡ 7DPSHUHHQ NDXSXQNL RQ HGHOOlNlYLMl NXQWLHQ WRLPLQWDPDOOLHQ NHKLWWlPLVHVVl ‡ 3RUPHVWDULPDOOLQ P|Wl NDXSXQJLQ SROLLWWLVHOOD MRKWDPLVHOOD RQ WXQQLVWHWWDYDW NDVYRW MD DVLRLGHQ YDOPLVWHOX RQ GHPRNUDDWWLVHVWL MRKGHWWXD ‡ 3DOYHOXW MlUMHVWHWllQ DVLDNDVOlKW|LVHVWL WLODDMD²WXRWWDMD PDOOLOOD WDYRLWHOOHQ YDLNXWWDYXXWWD PRQLSXROLVXXWWD MD WDORXGHOOLVXXWWD ‡ .DXSXQNLODLVHW RVDOOLVWXYDW DVLRLGHQ YDOPLVWHOXXQ MD SDOYHOXMHQ NHKLWWlPLVHHQ ‡ 7RLPLQWDPDOOLQ YDOPLVWHOX NlQQLVWL MD WRWHXWXV
  4. 4. 7LODDMD²WXRWWDMDPDOOLQ WDYRLWWHHW
  5. 5. ‡ 0DOOLLQ VLLUWPLVHQ WDYRLWWHHQD ± .XVWDQQXVWLHWRLVXXGHQ MD VLWl NDXWWD P|V OlSLQlNYGHQ OLVllPLQHQ ± 7|YRLPDQ VDDWDYXXGHQ YDUPLVWDPLQHQ ± 7RLPLQWRMHQ WHKRVWDPLQHQ ± 3DUHPSL NN UHDJRLGD PXXWWXYLLQ WLODQWHLVLLQ ‡ 7LODDMD²WXRWWDMDPDOOLD NlWHWllQ YlOLQHHQl VH HL ROH LWVHWDUNRLWXV ± VHQ DYXOOD XXGLVWHWDDQ SROLLWWLQHQ RKMDXV ± VH WXR µWXRWWHHQµ HOL DVLDNNDDQ VDDPDQ SDOYHOXQ QlNYlPPlNVL KLQWDODDWX
  6. 6. ± VH PDKGROOLVWDD WXRWDQWRRUJDQLVDDWLRLGHQ XXGLVWDPLVHQ ± VH PDKGROOLVWDD SDOYHOXLGHQ YDLKWRHKWRLVHW WXRWDQWRWDYDW ± VH PDKGROOLVWDD XXGHQODLVHQ MRKWDPLVHQ
  7. 7. 7LODDMD²WXRWWDMDPDOOL 7DPSHUHHOOD ‡ 7DPSHUHHQ WRLPLQWDPDOOLVVD WLODDMD MD WXRWWDMD RQ HURWHWWX WRLVLVWDDQ ‡ +LHUDUNLDRKMDXNVHVWD RQ VLLUUWW VWUDWHJLVHHQ NXPSSDQXXWHHQ ‡ 7LODDMD YDVWDD SDOYHOXMHQ MlUMHVWlPLVHVWl MD NHKLWWlPLVHVWl µPLWlµ
  8. 8. ± DUYLRL SDOYHOXWDUSHLWD YDOLWVHH NXKXQNLQ WLODQWHHVHHQ WDUNRLWXNVHQPXNDLVHQ WXRWDQWRWDYDQ MD KDQNNLL SDOYHOXW ‡ 7XRWWDMD YDVWDD SDOYHOXMHQ WXRWWDPLVHVWD ´PLWHQµ
  9. 9. ± NHKLWWll WXRWDQWRRUJDQLVDDWLRWD VHNl SDOYHOXWXRWDQQRQ ODDWXD MD NDQQDWWDYXXWWD ‡ 7LODDMDQ MD WXRWWDMDQ VROPLPD SDOYHOXVRSLPXV RQ NHVNHLQHQ RKMDXNVHQ MD KWHLVW|Q YlOLQH ± VRSLPXVWD YDOPLVWHOWDHVVD PllULWHOOllQ KGHVVl WLODWWDYLHQ SDOYHOXMHQ VLVlOW| ODDWX ODDMXXV MD KLQWD ± VRSLPXVRKMDXNVHQ WRLPLYXXV NHVNHLVWl WRLPLQWDPDOOLVVD RQQLVWXPLVHOOH
  10. 10. 7DPSHUHHQ NDXSXQJLQ RUJDQLVDDWLR .$8381*,19$/788672 .HVNXVYDDOLODXWDNXQWD 7DUNDVWXVODXWDNXQWD .$8381*,1+$//,786 6XXQQLWWHOXMDRVWR +HQNLO|VW|MDRVWR 3250(67$5, 7DUNDVWXVWRLPLNXQWD 6LVlLQHQ WDUNDVWXV .216(51,+$//,172 +DOOLQWR MD KHQNLO|VW|UKPl 7LODDMD .RQVHUQL UKPl .DXSXQNLNHKLWVUKPl SDOYHOXW +YLQYRLQWL /LLNH 7DORXV MD VWUDWHJLDUKPl SDOYHOXMHQ WRLPLQQDQ WXRWDQQRQ RKMDXV RKMDXV +9,192,17,3$/9(/87 /,,.(/$,72.6(7 7,/$$-$/$87$.811$7 -2+72.811$7 -2+72.811$7 /DVWHQ MD QXRUWHQ SDOYHOXMHQ 6RSLPXV $YRSDOYHOXW 7DPSHUHHQ $WHULD DSXODLVSRUPHVWDUL ODXWDNXQWD /DLWRVKRLWR 7DPSHUHHQ ,QIUDWXRWDQWR ,NlLKPLVWHQ SDOYHOXMHQ ODXWDNXQWD 7DPSHUHHQ .DXSXQNLOLLNHQQH (ULNRLVVDLUDDQKRLWR DSXODLVSRUPHVWDUL 7HUYHWWl MD WRLPLQWDNNl 3lLYlKRLWR MD SHUXVRSHWXV 7DPSHUHHQ /RJLVWLLNND HGLVWlYLHQ SDOYHOXMHQ ODXWDNXQWD 7RLVHQ DVWHHQ NRXOXWXV 7DPSHUHHQ 7LODNHVNXV 2VDDPLV MD HOLQNHLQRODXWDNXQWD .XOWWXXUL MD YDSDDDLNDSDOYHOXW 7DPSHUHHQ 9HVL DSXODLVSRUPHVWDUL 6LYLVWV MD HOlPlQODDWXSDOYHOXMHQ 6DUD +LOGpQLQ WDLGHPXVHR 7XOOLQNXOPDQ 7|WHUYHV ODXWDNXQWD 7DPSHUHHQ $OXHSHODVWXVODLWRV KGVNXQWDODXWDNXQWD DSXODLVSRUPHVWDUL 6HXGXOOLQHQ 77b5+7,g7 -$ +7(,6g7 MRXNNROLLNHQQHODXWDNXQWD
  11. 11. 7DPSHUHHQ PDOOL .HVNHLVLl NHKLWWlPLVKDDVWHLWD ‡ URROLHQ MD W|QMDNRMHQ VHOYHQWlPLQHQ ‡ WXRWWHLVWXNVHQ MD VRSLPXVRKMDXNVHQ NHKLWWlPLQHQ ‡ NLOSDLOXWWDPLVRVDDPLVHQ YDKYLVWDPLQHQ ‡ DVLDNDVOlKW|LVHQ SURVHVVLDMDWWHOXQ HWHQHPLQHQ ‡ DLWRMHQ KWHLVW|PXRWRMHQ MD OXRWWDPXNVHQ UDNHQWDPLQHQ ‡ NRQVHUQLRKMDXNVHQ VHONLWWlPLQHQ ‡ WXRWDQQRQ MRKWDPLVHQ PP MRKWRNXQWLHQ URROLQ
  12. 12. VHONLWWlPLQHQ ‡ WRLPLQWDPDOOLQ HGHOOHHQ MDONDXWWDPLQHQ ± KHQNLO|VW|Q RVDOOLVWXPLQHQ PXXWRNVHW RUJDQLVDDWLRVVD YDOOLWVHYLLQ NXOWWXXUHLKLQ W|VNHQWHOWDSRLKLQ VXKWDXWXPLVHVVD DVLDNNDDVHHQ MQH 0P 6WHQYDOO $LUDNVLQHQ 5DQQLVWR MD
  13. 13. 6LWl VDD PLWl WLODD .RPPHQWWHMD 3DOYHOXWDUSHLVLLQ SHUXVWXYDQ VWUDWHJLVHQ VXXQQLWWHOXQ YDKYLVWDPLQHQ ± 9XRVLWWDLVHQ WDORXVDUYLRQ PllUllYll DVHPDD SLWll KHLNHQWll MD VWUDWHJLVWD VXXQQLWWHOXD YDKYLVWDD ± 3DOYHOXWDUSHLVWD VXXQQLWWHOXQ SHUXVWD HL WXRWDQWRRUJDQLVDDWLRQ QNWLODVWD 7LOWX PDKGROOLVWDD WlPlQ WRWHXWXV YLHOl RQWXX 7DYRLWWHHQD XXGLVWXPLQHQ ± 7DUYLWDDQ DLNDD MD PXXWRVMRKWDPLVWD 7LOWX RQ YlOLQH HL SllPllUl -lUMHVWlPLVYDVWXX MD XONRLVWDPLQHQ ± .XQQDOOD VlLO MlUMHVWlPLVYDVWXX 6H HGHOOWWll P|V RVDDPLVWD ± 7LODDMDRUJDQLVDDWLRQ RQ ROWDYD ULLWWlYl DVLDQWXQWHYD MRWWD XONRLVWXNVLD YRLGDDQ WHKGl GLQWHKWlYLlNLQ YRLGDDQ WlOO|LQ XONRLVWDD RVLWWDLQ 0RQLWXRWWDMXXV MD KWHLVW| ± 3DOYHOXNHWMXMHQ KDQNLQWD NVLWWlLVWHQ VXRULWWHLGHQ VLMDDQ SDNRWWDD WXRWWDMLHQ YlOLVHHQ KWHLVW|K|Q
  14. 14. 6LWl VDD PLWl WLODD .RPPHQWWHMD (OLQNHLQRSROLWLLNND WXNHPDDQ SDOYHOXWDYRLWWHLWD ± +DQNLQWDVWUDWHJLD WDUYLWDDQ RKMDDPDDQ SDOYHOXMHQ VXXQQLWWHOXD MD WXNHPDDQ PDUNNLQRLGHQ NHKLWVWl 7DUYLWDDQ KWHLVLl NHKLWWlPLVKDQNNHLWD MD KWHLVWl VWUDWHJLVWD VXXQQLWWHOXD .lWWlMLHQ DVHPDQ YDKYLVWDPLQHQ ± .lWWlMLHQ RVDOOLVWXPLQHQ SDOYHOXMHQ NHKLWWlPLVHQ MD WXRWDQWRRQ ± /DDMHQHYDD YDSDDWD YDOLQWDD RQ WXHWWDYD DYRLPLOOD MD MXONLVLOOD ODDWXPLWWDUHLOOD KWHLVPLWDOOLVWDYDQ WXRWWHLVWXNVHQ WDUYH ± 7XRWWHLVWDPLQHQ RQ YlOWWlPlWW|PV 6H RQ UDNHQQHWWDYD VHNl DVLDNNDDQ QlN|NXOPDVWD SDOYHOXNHWMXW
  15. 15. HWWl WXRWWDMDQ QlN|NXOPDVWD WXRWDQWRNXVWDQQXVWHQ KDOOLQWD
  16. 16. 6LWl VDD PLWl WLODD .RPPHQWWHMD /DDWX MD LQQRYDDWLRW NLOSDLOXWXNVLVVD ± +DQNLQWDRVDDPLVWD RQ YDKYLVWHWWDYD ± -RXVWDYXXWWD PHQHWWHOLKLQ PDKGROOLVXXNVLD NRNHLOXLKLQ +DQNLQQDQ SDUDQWDPLQHQ QRUPLSRKMDD WlVPHQWlPlOOl ± (ULWLVVllQWHOQ WDUYH HL ROH YlOWWlPlW|QWl MRV RVDWWDLVLLQXVNDOOHWWDLVLLQ NlWWll QNLVLl PRQLSXROLVHVWL MD MRXVWDYDVWL 9DOWLR PDOOLHQ RKMDDMDNVL ± /DDWXPLWWDUHLGHQ RVDOWD KYl DMDWXV NXQKDQ PPlUUHWllQ ROOD SXKXPDWWD PLWRLWXNVLVWD ± /LQMDXNVHWYLLWHNHKV WLODDMDQ MD WXRWWDMDQ HULWWlPLVHVWl 0LHOHQNLLQWRLQHQ DMDWXV
  17. 17. 0LWl WDUYLWDDQ ‡ -DWNXYDD DUYLRLQWLD XXGLVWXPLVWD MD NHKLWWlPLVWl ‡ XONRLVLD MD VLVlLVLl DUYLRLQWHMD MD WXWNLPXNVLD ‡ 3LWNlMlQWHLVWWl ‡ 6WUDWHJLVWD QlNHPVWl ‡ /XRWWDPXVWD ‡ 9DKYDD RKMDXVWD ‡ 2VDOOLVWXPLVWD MD VLWRXWXPLVWD ‡ 5XRKRQMXXULWDVRQ RQQLVWXPLVLD
  18. 18. 0LWl WLODDMDWXRWWDMDPDOOLOOH WDSDKWXX ² PDKGROOLVLD NHKLWVVXXQWLD ‡ $VLDNDVQlN|NXOPD YDKYLVWXX ²WLODDMDQ URROL SLHQHQHH ± HVLP WHUYHGHQKXROWRODLQ XXGLVWXNVHW ‡ 6RSLPXVRKMDXV NHKLWW ± VXRULWHRVWRLVWD SDOYHOXNHWMXMHQ KDQNLQWDDQ ‡ 0RQLWXRWWDMXXV OLVllQW ‡ -XONLVHW WXRWDQWRRUJDQLVDDWLRW PRQLSXROLVWXYDW MD PXXWWDYDW PXRWRDDQ ‡ 6LVlLVHVWl VRSLPXVRKMDXNVHVWD WXOHH HQWLVWl HQHPPlQ XONRLVWD ± RPDQ WXRWDQQRQ KWL|LWWlPLQHQXONRLVWDPLQHQ ‡ 3DOXXWD YDQKDDQ KLHUDUNNLVEURNUDDWWLVHQ
  19. 19. PDOOLLQ HL ROH ± PDOOLD RQ NHKLWHWWlYl NRNR DMDQ WXOHYDLVXXGHQ PDOOL RQ YLHOl KDKPRWWXPDWRQ ‡ .XQWDXXGLVWXNVHQ MD VRWHXXGLVWXNVHQ YDLNXWXNVHW ! 886, .817$

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