Improving a website’s usability and experience design does in fact drive business, but you also have to ensure that it aligns to your brand to guarantee that you are maximizing the web as an effective communications channel with your customers. In this session, Mr. Lacerte will detail what a brand is, why the web is an ideal mechanism for connecting and interacting with customers, and provide some guidelines that you can use in your next website redevelopment. These guidelines will ensure that you both connect with your customers and fulfill your business objectives. An outline of these objectives could include raising brand awareness, increase sales, profit margins, market share, stock performance, competitive advantage, customer satisfaction or customer loyalty.

1. Maximize your web success A Joint Presentation of: Tuesday, June 24 th , 2008 Presented by: Bruce Lacerte, BA, MGDC President / Senior Brand Strategist BrandHardware Corporation Glenn Walker, B.Comm, AIT, Google Adwords Professional Internet Marketing Consultant Tiko Digital Ltd. Curtis Barranoik President, Cencomp Systems An exposé on how online marketing, brand strategy and CRM tools can effectively generate, solidify, and convert leads into bottom-line results.

2. A Methodology For Web Success Aligning your web strategy to the brand experience to maximize your organization’s bottom-line Presented by: Bruce Lacerte, BA, MGDC President / Senior Brand Strategist BrandHardware Corporation