This PowerPoint presentation was created for the year-end event of the Southern African Freelancers' Association (Safrea), Gauteng-South. It unpacks some basic how-tos, tools, tricks and tips relating to using Facebook Pages to market oneself as a #freelancer in South Africa, and elsewhere.

1. FACEBOOK
For
Freelancers
Safrea Gauteng South
IAJ | November 2013

2. I’m Tiffany Markman
Business Writer
Columnist & Author
Writing Trainer

3. That’s @tiffanymarkman
and #FBforFLs

6. THE HEART OF THE MATTER:
THE ESSENCE OF SOCIAL
MEDIA IS KNOWING
YOUR AUDIENCE AND
ENGAGING THEM IN
SOMETHING THEY FIND
INTERESTING.

7. But
HOW
?

8. A small space in which
to make a large impact

11. Profile vs Page
How-tos (integration, events, pics, display)
Basic privacy tips
Getting audiences to engage
Getting style & tone right

12. I’ll tell you everything you need to
know.
And then…
Just go here:
https://www.facebook.com/business
/build

13. 1. Profile vs Page
Talking to friends vs talking to followers

15. Profile
Friends. Education info. Location.
Relationships status. Wedding. Kids.
Grand-kids.
Page
Likes. Talking about this. Who visited the
page. Brand location. Brand contact info.
Twitter. Blog.

16. Profile
Profile
Page
Friends
Friends
Personal & private
Personal & private
Your own stuff
Your own stuff
Followers
Public
Business stuff

20. 2. How to…
Get started, create an event, integrate
Twitter, load an image

27. Everybody wants to
run away and hide.

30. 3. Privacy tips
Find a balance between
public and sensible

31. Don’t forget
WHY
you’re doing
this.

33. 4. Achieving engagement
Be friendly, give value, ask questions

35. MINE?
Prospects
Enquirers
Clients
Contacts

37. WIIFM?

39. The only
rule?
Use every
touchpoint
to add value.

40. Two considerations:
Will this info make
people’s lives easier?
&
What would the
reader like to know?

41. So…
Go for
function.

42. So…
Become
more hardedged.

43. So…
Avoid big,
fancy
notions.

44. So…
Avoid posh
or pretty
words.

49. EXTRA TIPS

54. 5. Style & tone
It’s critical to get this bit right.

56. Rule 1.
Use short
words, not
long words.

57. Rule 2.
Use short
sentences of
14-16 words.

58. Rule 3.
Be a real
person.
Please.

59. Remove
Fluff
Junk
Waffle

60. Casual
Friendly
Engaging
Non-threatening
Simple
Plain

62. Rule 4.
Write as
you
speak.

63. Rule 5.
Use ‘you’
and ‘your’
and ‘I’.

64. Rule 6.
Find a happy
value:sales
ratio.

65. 80%
20%

66. So, what now?
Just go here:
https://www.facebook.com/bu
siness/build

67. THE END.

68. Questions?

69. VISIT tiffanymarkman.co.za
FOLLOW @tiffanymarkman