1. Presented by Tiffany Johnson

2. The automotive industry has had its shares of
ups and downs over the last few years.
 Buying less
 Keeping equipment
longer
 Looking for an exit plan

3. As an independent automotive sales rep you
have your share of challenges. Some of those
challenges can only be overcome
by face time.

4.  Grow your customer base
 Educate your customers
 Find their hotspots
while you focus
on face time.

5. Our action plan and execution provides you; the rep
with a solid plan that builds loyalty, gives you the ability
to track your leads, and focuses on the customer’s yes
buttons.
As the economy shows
signs of rebounding and
the vehicle market
expands, it's time for
car dealers to gain
maximum exposure for
their brand, the dealership, and their vehicles.

6.  Search engine marketing
 e-Newsletters
 Lead conversion technologies
 We help independent reps
like you achieve more
traffic, more leads,
and more sales.

7.  Build owner loyalty by providing valuable
offers surrounded by engaging and
informative content
 Identify consumers who are in-market
each month for sales, service, parts and accessories
 Drive incremental traffic to all profit centers of your
business
 Increase your SEO ranking with links from the newsletter
to your blog, website, or contact forms
 Increase your email addresses and connections which each
blast
 Measure results by demonstrating which content, offers,
and incentives generate sales, see who opens your email,
what links they click on, close the soft sale before your
show up with your materials.

8. All of your marketing branded so
your potential customers can
easily identify and become loyal
to your brand.
 2 Email newsletters per month
 Follow up with prospects automatically - Send a series of
personalized email messages to new leads at intervals you
define. It's like having your own dedicated sales team working
for you around the clock.
 Optimize your email click thru rates with split testing. Send
a few variations of your email to a sample of your list and have
the best performing one sent to the rest automatically.

9.  Automate your list management with triggers. We automatically
convert leads to opportunities when they open a specific email,
remove inactive leads from your list or even send a follow up email
when a particular link is clicked - automatically.
 See the complete activity of a lead Every time a lead opens your
email, clicks a link or performs any other activity, it’s logged against
their history making it easy for your sales team to qualify their desire
to purchase
 Keep your lists clean and up to date Invalid email addresses can be
removed from your list automatically based on “smart bounce rules”,
helping keep your deliverability rate high.

10.  A sales email on the 7th
 We provide stats by the 12th
 We send out follow up and thank
you emails by the 15th
 We send training emails on the 19th
 We send out stats on the 24th
 We send a holiday email three days before the holiday
 We purchase Google advertising for our website
 Your website form is a database with export
capabilities
 You can have an email address for
Mymitchell1rep.com or myhunterrep.com

13.  Your Photo
 Your Contract
 Your Email
Export
 Your Zip code
List

14. With its 950 million users,
Facebook has become
the world’s meeting place.
Spend some time today
exploring other Pages on Facebook. Do some
searching to find complementary businesses and
competitors that you can learn from.
1. Go to www.Facebook.com/search.
2. Select the 'Pages' option to filter your results by
pages.
3. Enter direct competitors and industry keywords to
find pages in your niche.

15. You may notice some Facebook "rules of thumb."
While you'll have to experiment to see what works
for you or the shop, there are some general “best
practices” you can start with as a base.
You'll notice that successful brands on Facebook
don’t preach or sell to their fan base, they engage
with them. Facebook post are meant to be fun and
educational. Don’t sell; engage.

16.  Post every day. That may seem excessive, but as people make more friends and Like
more pages, your posts may be missed.
 Focus on engagement. You're trying to connect with and get responses from
your community. Ask questions, post helpful tips, and link to articles that your audience will
Like and share. When you make the posts about your audience and what they need, rather
than selling, you'll develop a deeper relationship with your community.
 Have a call-to-action. Tell people exactly what to do, like click Like, comment
on a post, or watch a video.
 Don’t oversell, or undersell. No one likes a never-ending sales pitch, but
do highlight your wares from time-to-time! Use the 80-20 rule for content/connection posts
vs. sales messages.
 Make it fun. Facebook is a social community. People are there to have fun. Stay true
to your brand, but think of ways to entertain your audience and let your corporate hair down.
 Fan – When you or your customers choose to Like a company's page, you become a Fan of
that company on Facebook. Technically there hasn’t been an actual ‘Fan’ since mid 2010 when
Facebook changed the vernacular from ‘Fan Pages’ to ‘Business Pages’ that users could ‘Like,’
but the term remains popular and is still commonly used.

17.  Friend – Friend is used as a noun and a verb in Facebook-ese. As a
noun, a Friend is someone with whom you’ve established a connection in
your social network. The act of making that connection is the verb, to
“friend” someone. On Facebook, two people have to mutually agree to
become connected as Friends.
 Friend List – A Friend List is just what it sounds like, a list or
organized group of your Facebook friends. Facebook has been enhancing
the capabilities of Friend Lists recently in response to the common
criticism that people rarely wish to share an item with all of their friends,
by creating smart list segmentations based on what it knows about your
friends.
 Group – A Facebook Group is a group of Facebook users organized
around a common interest. Any Facebook user can create a Group, such as
“The 10 Days to Facebook Marketing Success” Group -- which has people
committed to spending 10 days on improving their company’s Facebook
marketing. Group Members can engage in live group chat and can receive
mailing list style notifications.

18.  Like – In the Facebook world, “Like” has three potential meanings: 1)
When someone professes their affinity for a business page, they
actively “Like” it and thus become a fan; 2) When a user wants to
express their agreement with another user’s comments, they will
“Like” the comment; 3) A “Like” button can be installed on websites
outside of Facebook that, when clicked, enables the user to “Like” a
page on a website, an action which is publicized on their personal
Facebook profile.
 Network – In Facebook parlance, a network is an association of
Facebook users based on a school or employer.
 News Feed – This is where wall posts are aggregated for you to view
in a section of your Facebook homepage. It keeps users informed of
what their friends (or the businesses you and they “Like”) are up to.
 Page – A Page is like a website homepage, but on Facebook.
Businesses, products, artists, public figures, charitable causes, and the
like use their page as the starting point for interaction with their fans.

19. You can do many things to make this cover photo creative and
interactive:
 Connect the profile picture to the cover photo.
 Highlight a product.
 Highlight a fan of the week.
 Give a creative use of the product.
 Show fans using the product or service.
Make it your business to spend some time planning your editorial
calendar, deciding what content you will post, and when. A content
calendar gives you an overview of what you’re posting so you can ensure
that you cover all the topics and products you want covered. It ensures
that you’re not repeating yourself. It forces you to think about what’s
important and what’s not so you don’t fall into the trap of posting content
just to fill a void.

20. You can have two types of content calendars. One is a larger roadmap of
promotions and special events throughout the year to highlight, the other is
a weekly calendar that can give structure to your exact daily content such as
3rd party links, photos, a Fan of the Week, etc. This is what your weekly
content calendar could look like:
 Monday morning: 3rd party link to an interesting relevant article
 Monday afternoon: Photo (could be a product or behind the scenes event)
 Tuesday morning: Your own blog post
 Tuesday afternoon: Question of the day (could be around a news event, or
crowd sourcing to find out what your audience is struggling with around
your niche)
 Wednesday morning: Fan of the Week (highlight a Fan or Fan Page that
has contributed to the conversation)
You get the idea. As you develop your weekly content calendar, your
community will also get to know your pattern and they will look forward to
certain weekly events. Again, watch what works for your audience.

21. Exporting from SalesLogix

22. Contacts from Email Marketer

23. Open Stats from Email Marketer

24. Link Stats from Email Marketer

25. MyMitchell1Rep Log In to Webmail

26. MyMitchell1Rep.com

27. Rep Nexus telemarketing services are uniquely qualified to handle the
large scale, long-running campaigns necessary for independent reps to
compete in their marketplace.
Using our highly-trained sales specialists, Rep Nexus can support your
sales cycle in any phase.
Rep Nexus service includes:
 Profile Ideal Customers
 Develop Lists and Databases
 Verify Databases
 Increase Awareness
 Identify and Qualify Prospects

28. Sales and Sales Outsourcing
 Support and Evolve Your Sales Model
 Support Post-marketing Efforts
 Turn Leads into Qualified Business Opportunities
 Close Sales
Customer Development
 Develop Customer Loyalty
 Customer Satisfaction Programs
 Cross-sell/Up-sell Current Customers
 Identify Prospects for Further Development

29. Before we get into the pitfalls of purchasing an email list, let's review (for those who
are new to the game) three of the most common ways marketers acquire contact lists
to email:
1) Buy a list. You work with a list provider to find and purchase a list of names and
email addresses based on demographic and/or psychographic information. For
example, you might purchase a list of 5,000 names and email addresses of people with
children who live in a certain city.
2) Rent a list. Also working with a list provider, you identify a segment of people to
email -- but you never actually own the list. As such, you can't see the email addresses
of the people you're emailing, so you must work with the provider to send out your
email.
3) Generate an opt-in list. Someone voluntarily gives you their email address either
online or in person (at a trade show, for instance) so you can send them emails. They
may pick certain types of email content they wish to receive, like requesting email
alerts when new blog posts are published. Opt-in email addresses are the result of
earning the interest and trust of your contact because he or she thinks you have
something valuable and helpful to say.

30.  Reputable email marketing vendors don't let you use
purchased lists.
 There's no such thing as a good email list that's for
sale.
 People on a purchased or rented list don't actually
know you.
 Your email deliverability and IP reputation will be
harmed.
 Because you're not a jerk.

31.  $90 month – no long
term contracts
 $0.75 per call for
telemarketing
services
 Purchase email
addresses $1.00 each