1. Creative Corporate Communications
Creative Corporate Communications

2. The Corporate Conundrum
Organisations are under intense pressure and the traditional approach to corporate
communications is bending under the strain. That pressure is built from a demand
for greater transparency from a wider range of key stakeholders than ever before.
We offer corporate organisations a fresh and effective approach to their campaigns
across all earned, owned and paid media channels.
We combine the experience of running award-winning corporate reputation
programmes together with the creative spark and social media know how that many
campaigns often lack.
To put it simply, we build trust between organisations and their audiences.
Welcome to Threepipe Unlimited
Don’t be limited in your approach to Corporate PR

3. The Threepipe Unlimited Team
Jim Hawker Beth Carroll Mark Doonan David Robson Heather Milner
Creative Director Head of Social Media Account Manager Head of Planning Senior Account Executive
Speciality: creative spark Speciality: digital strategy Speciality: campaign Speciality: crisis management Speciality: media relations
management
• More than 15 years in- • A decade of experience • Dedicated B2B PR • Wide breadth of corporate • Has worked in-house and
house and agency PR working in communication, background experience having worked agency side for clients
experience specialising in digital and • Worked with a number of with brands such as Shell including The Electrical
• Has run corporate PR social media since 2006 high-profile blue chip Global, Energy Safety Council, Casis Media
programmes for the likes • Works with prominent FTSE companies such as UK, Volkswagen and and QSoft Consulting
of EDS, CSC, AT Kearney companies, including KPMG, Capita and Hay Enterprise UK
and Siemens Vodafone and Rio Tinto Group

4. Unlimited: A Division Of Threepipe…
An independent, creative, award-winning PR and social media agency with a track record of
proven success in creating communications campaigns which connect with audiences and
add value to clients.
A strategic and creative approach designed to deliver a powerful combination of engagement
through traditional, digital and social media channels
2012 Holmes Report Consumer Consultancy of the Year, Shortlisted
2011 PR Week Boutique Consultancy of the Year, Finalist
2011 PRCA Medium Consultancy of the Year, Finalist
2009 PRCA Small Consultancy of the Year, Winner

5. Our Unlimited Offering
Social Media Messaging & Corporate
Crisis Social Media
Influencer Positioning Social
Management Monitoring
Campaigns Workshops Responsibility
Strategic
Government Community Internal Analyst
Comms
Engagement Engagement Comms Relations
Planning

6. Integrating Social Media
The Facts:
• 69% of B2B marketers are shifting their budgets toward social media
• 41% of B2B companies are acquiring customers through Facebook
• 86% of B2B companies are using social media, compared to 82% of B2C companies
Social media is the catalyst for a new way of approaching corporate reputation programmes
Working with Three_D, our in-house social media team, we integrate traditional and digital communications to
create social media strategies which engage key audiences, influence the influencers and create brand advocates.
Our team offers the full range of social media services across all platforms all designed to integrate with traditional
media campaigns.
1. MarketingSherpa, October 2010
2. Hubspot, State of Inbound Marketing Report, 2011
3. White Horse, March 2010

7. Corporate Experience

8. What Clients Say
“Threepipe built a highly creative and successful campaign which “The Stroke for Stroke campaign, which Threepipe devised, created
tackled a very serious issue to the Vodafone business and which a wonderful platform for our business to engage with key external
genuinely made a difference in discussions we were having at stakeholders as well developing an initiative which formed a central
Governmental level.” part of our internal comms programme.”
F
Caroline Dewing, Senior Communications Manager Anne Keogh, Head of Media Relations
“Threepipe developed our internal and external comms strategies “Threepipe’s campaign proved the value of social media marketing
when we were seeking investment for the business, as well as to our business. It took a subject which could be perceived as ‘dry’
closely monitoring social media channels for discussions on the and turned it into a highly creative campaign which our sales
topic. Threepipe secured a number of high-profile news pieces in prospects enjoyed and which also highlighted the key USP’s of our
the national media, and we’re currently negotiating a number of new product. We are now investing more marketing spend into
investment offers.” social media and especially the use of video .”
Trevor Martin, Managing Director Britt Davies, Field Marketing Director

9. Our Client Awards
Best Digital Activation Best Use of Digital Best Digital Campaign
Hollis Awards CorpComms Awards PRCA Awards
Ericsson Money The ECB The ECB
Best CSR Campaign Campaign of the Year CSR Campaign of the Year
PRCA Awards PRCA Awards European Excellence Awards
Vodafone Vodafone Vodafone
Best Campaign Best B2B Campaign Best Marcoms Campaign
CorpComms Awards PRCA Awards SABRE Awards
Vodafone Siemens ATP World Tour

10. Return On Investment
We passionately believe that PR can, and should, be measured
Sherlock, our bespoke evaluation system allows us to:
• Set clear objectives that make sense for your business
• Track audience reach and media impacts
• Analyse key message delivery
• Monitor and analyse social media engagement
• Monitor progress towards our targets through each campaign
• Demonstrate ROI based on cost per impact
Sherlock helped us to be shortlisted for the
2011 PRCA Evaluation Award

11. Case Studies

12. Rio Tinto
Problem
For global brands like Rio Tinto and other FTSE100 companies, the volume of online discussion about the brand can
be difficult to both track and manage. Rio Tinto tasked Threepipe with building a platform that would allow the
brand to measure the conversations taking place in the social media space, on topics such as the brand’s
sponsorship of the Olympic medals, then use the data to advise the team on how to evolve their own social media
strategy.
Solution
Over a period of six months we monitored all conversations across the social web, which mentioned either Rio Tinto
or any of its key competitors. During this time we identified the key topics of discussion, the influencers that
regularly discuss the brand, potential challenges for the brand and opportunities to drive discussion across social
media platforms.
Working with the global in house PR, digital and marketing teams we held a series of sessions using our findings to
advise the brand on how to build its social media strategy in a way that will have a tangible impact on the business in
the long term.
Listening and Monitoring
We offer a range of listening and monitoring services for our clients, which can be tailored to any size of business,
whether B2B or consumer facing.
Rather than simply packaging the results of our audits, we use the data we find to advise brands on how to hone
their social media strategies and present solutions to their business challenges.

13. Vodafone
Problem
Vodafone wished to educate school children on coping and dealing with bullying, in line with the
company’s corporate responsibility strategy.
Solution
The Threepipe solution was ‘Cut-it-Out’, a unique collaboration with the Joseph musical, in which
kids were invited to design a new “Dreamcoat” to be worn by Lee Mead during Anti Bullying
Week.
The campaign also involved the BeatBullying charity, teen magazine Bliss, The Mirror and the
London College of Fashion, in a multi-layered partnership.
Results
Interviews with Lee Mead were secured in a variety of top-tier print and broadcast
media, including GMTV, ITN and The Mirror. Additionally, 2,000 schools were inspired to enter
and 40,000 teenagers voted for their favourite coat designs.
The campaign generated 16 pieces of national coverage, 23 regional and 33 online, with a total
reach of more than 50 million. The campaign won ‘Best CSR Campaign’ at the PRCA Awards and
raised over £20k for BeatBullying.

14. Siemens
Problem
Siemens needed to leverage its GB Rowing sponsorship with a campaign to engage with the business
and consumer audience, whilst also supporting the company’s corporate responsibility objectives.
Solution
Threepipe created ‘Stroke for Stroke’, a national event challenging people to row 10km in
aid of The Stroke Association. Using research showing the benefits of regular
exercise in combating stress, the campaign aimed to motivate people to start
rowing, with gym chain LA Fitness as a partner.
Olympic rower, James Cracknell, launched the campaign to the media and Threepipe ran an
integrated PR programme to raise awareness of the campaign in business, national, fitness, consumer
and regional media.
Results
The campaign resulted in a total of 97 pieces of media coverage, with a reach of 45,000,000.
95% of the coverage featured the Siemens brand, as well as a link to the campaign website.
Now in its third year, Stroke for Stroke in an annual established campaign for Siemens and has raised
tens of thousands over pounds for The Stroke Association.

15. QSoft Consulting
Problem
GaydarRadio is broadcast via DAB and online and, as such, is not covered by the industry standard RAJAR figures.
The problem, therefore, was how to engage potential advertisers and sponsors to establish the station as the UK’s
number one platform for reaching the LGBT (lesbian, gay, bisexual and transgender) market.
As a part of this challenge, we needed to raise the profile of the GaydarRadio management team, as well as the
station itself, within the broadcast industry.
Solution
In order to reach decision makers at prospective brand partners and to establish GaydarRadio as a serious media
brand with a stable listenership, we set out to secure profile and interview opportunities for senior executives in the
national, trade, business, marketing and gay media.
Results
We secured profiles of Gaydar executives in a wide range of media, including Marketing, Broadcast magazine and
Attitude.
Our activity has helped Gaydar to secure sponsorship deals with a number of high-profile mainstream brands
including SKY and LOVEFiLM.

16. Westfield Stratford City
Problem
Westfield Stratford City (WSC) had a host of roof top spaces available for brands to occupy during the 2012 Games. These
unique spaces, with breath-taking views of the Olympic park could be used for a number of purposes including hospitality
and broadcasting. With a premium proposition on offer, WSC needed to reach decision makers at large corporates, as
well as within marketing and events agencies, in order to ensure all of the space was sold well in advance of the Games.
Solution
To announce the opportunities available at Westfield Stratford City during London 2012, and to promote the key message
of proximity to the Olympic Park itself, Threepipe created two events: one aimed at prospective clients and
marketing/events agencies, whilst the other was tailored specifically for media. Both groups had a unique opportunity to
tour the WSC site during its development phase, seeing first-hand the spaces available to brands and the views of the
Olympic Park that they would provide. Both events were very well attended and included guests from companies
including Barclays, Rio Tinto and Royal Bank of Scotland, as well as journalists from various national broadsheets.
Results
The PR campaign helped the London 2012 team at Westfield Stratford City to sell their entire inventory in time for the
Games, with a number of high-profile brands, sponsors, broadcasters and National Olympic Committees signing up,
including Cisco, BSkyB and Team GB.

17. Enterprise UK
Problem
Enterprise UK was founded as a campaigning organisation in 2004 by the British Chamber of Commerce, the Confederation of
British Industry, the Institute of Directors and the Federation of Small Businesses. It was created to give people the confidence
and ambition to be enterprising. Threepipe had to raise awareness of the charity, provide PR support to its 300 entrepreneur
ambassadors and promote its flagship campaigns, ‘Make your mark with a tenner’ and ‘Global Entrepreneurship Week’, to
encourage young people in the UK to think entrepreneurially.
Solution
Threepipe had access to a portfolio small business entrepreneurs who acted as ambassadors for Enterprise UK. We used these
as case studies for national enterprise sections and business pages. Additionally, by working closely with the entrepreneurs we
were able to determine topics they could comment on and were able to work with national media to place our ambassadors
as commentators around key calendar hooks such as the Budget.
To build media awareness and engage young people in the campaigns we held a photo call with dozens of London school
children to create a large green foot print to highlight the carbon-neutral theme. Another photo call with Peter Jones and
more school children – the business people of the future – was also held to provide us with additional content to maintain
momentum around the campaigns.
Results
Threepipe’s on-going press office activity and creative photo stories enabled us to secure coverage in a huge breadth of target
media from The Times Educational Supplement to The Guardian, The Independent, to Management Today and Sky News to
Real Business. Importantly our work helped generate funding to support Enterprise UK’s campaigns.

18. Satmetrix
Problem
Satmetrix, the leading provider of customer experience software, was keen to investigate the sales opportunity that social
media could provide for the launch of Satmetrix Xperience, a brand new Net Promoter software product.
The key objectives were to use the launch of Satmetrix Xperience as an opportunity to begin building a vibrant Satmetrix
social community that could be commercialised on an on-going basis. Other objectives were to provide data capture of
sales prospects for the Satmetrix sales team, as well as drive word of mouth and recommendation for the new Xperience
product amongst the target audience groups
Solution
We developed a series of Satmetrix branded video content that was designed to ‘go viral’ and be shared amongst the
target industry professionals. To drive data capture we built a dedicated Facebook application, featuring the film content.
Visitors to the Satmetrix Facebook page were able to view the hilarious video content and were asked competition
questions on each video to win a free trial of the Satmetrix software. We collected all competition entrant details which
were then passed to the Satmetrix sales team as sales prospects.
Results
The video content received over 60,000 YouTube views and helped the Satmetrix Facebook page grow from a community
of just 300 to over 5,000 ‘Likes’ over the course of eight weeks. The campaign was the only Facebook promotion to be
running at this time and no paid for advertising took place during the period.
The competition mechanic secured data capture for over 800 new sales leads for the Satmetrix sales team which are
currently being pursued.

19. borro
Problem
borro, the UK’s leading personal asset lender, wanted to build its profile within the entrepreneurial community,
a key audience, helping the brand to launch its social media channels and drive data capture in order to create
sales leads.
Solution
Threepipe developed a ‘Money Making Ideas’ competition through which borro would offer one entrepreneur a
£10k prize fund to invest in their business, as well as a host of other prizes. To enter, participants had to create
their own 60 second ‘elevator pitch’ discussing what they would use the investment for and how this would help
them to grow their business.
To launch the competition, we partnered with Business Circuit, an online community for entrepreneurs,
business owners and investors, and Adam Street Club, a London-based private members venue targeted
exclusively at small businesses and entrepreneurs, to host an event. The event was attended by more than 80
entrepreneurs, and we had a film crew in attendance so those who wanted to could film their pitches on the
night. All videos were hosted on Facebook, and a panel of four judges, including borro’s CEO, shortlisted 10
finalists with the Facebook community then voting for their eventual winner.
Results
The launch event generated an initial bank of more than thirty video pitches which provided contact and
business details for the borro sales team. The video content was then seeded on Facebook to entice additional
entries, and with them, additional sales leads. The campaign grew the Facebook community from less than 50
‘Likes’, to more than 8,000.

20. Casis Media
Problem
LondonlovesBusiness.com is an editorial-led website launched by Casis Media, covering all aspects of business and business people in
the capital city. Our challenge was to raise awareness of the site amongst the London business community and also to turn it into a
brand, positioned as the ‘go to’ media outlet for high quality news and features on the current issues and events affecting business in
London.
Solution
In order to grab the attention of business people in and around London, Threepipe worked with the LondonlovesBusiness.com
editorial team to develop a large-scale piece of research in partnership with ComRes, entitled “A Manifesto for London Businesses”.
The research was designed to connect with our target audience and demonstrate the site’s credentials as a reliable and authoritative
source of information on business in London. The study took in the views of 760 business leaders working in London, as well as 900
other Londoners, and gauged their opinions on the core issues affecting them, such as strikes, transport and crime, which were seen
as the key ‘business blockers’ in London.
Results
The Manifesto for London Businesses struck a chord with the British media, and helped to secure an hour-long, live interview on LBC
radio with the two founders of Casis Media, Graham Sherren and Mike Bokaie, the evening before LondonlovesBusiness.com
launched.
Following intensive media outreach, the LondonlovesBusiness.com Manifesto also achieved cut-through in hugely influential
broadsheets such as Financial Times and The Times as well as key regional newspapers, London Evening Standard and City AM.

21. 43 Drury Lane, CoventGarden
43 Drury Lane, Covent Garden
London, WC2B 5RT
London, WC2B 5RT
Tel. +44 (0)20 7632 4800 E. tellmemore@threepipe.co.uk
Tel. +44 (0)20 7632 4800 E. tellmemore@threepipe.co.uk