n 2014, you’re no longer a jobseeker or prospective employee. You’re an unknown entity. A brand. The world is buzzing with floods of information and attention spans are growing shorter by the second! Commercial & Editorial Photographer Thomas Wilson is going to show you how to break though the restraints you THINK you’re bound by and identify creative strategies to get your unique story into the world.

1. CutTheNoiseFinding Your Brand Voice In An Online World

2. about Me

3. about Me
Born in Hampton, VA

4. about Me
Born in Hampton, VA
Traveled the entire east coast by 16 years
old - Maine to Florida

5. about Me
Born in Hampton, VA
Traveled the entire east coast by 16 years
old - Maine to Florida
Quit Football Freshman Season, Picked
Up First Camera

6. about Me
Born in Hampton, VA
Traveled the entire east coast by 16 years
old - Maine to Florida
Quit Football Freshman Season, Picked
Up First Camera
Moved To Atlanta

7. about Me
Born in Hampton, VA
Traveled the entire east coast by 16 years
old - Maine to Florida
Quit Football Freshman Season, Picked
Up First Camera
Moved To Atlanta
Epic Ignorant Shit Ensued

8. about Me
Born in Hampton, VA
Traveled the entire east coast by 16 years
old - Maine to Florida
Quit Football Freshman Season, Picked
Up First Camera
Moved To Atlanta
Epic Ignorant Shit Ensued
Corporate Shit Ensued

9. about Me
Born in Hampton, VA
Traveled the entire east coast by 16 years
old - Maine to Florida
Quit Football Freshman Season, Picked
Up First Camera
Moved To Atlanta
Epic Ignorant Shit Ensued
Corporate Shit Ensued
Pops Health Slipped, Priorities Changed

10. about Me
Born in Hampton, VA
Traveled the entire east coast by 16 years
old - Maine to Florida
Quit Football Freshman Season, Picked
Up First Camera
Moved To Atlanta
Epic Ignorant Shit Ensued
Corporate Shit Ensued
Pops Health Slipped, Priorities Changed
YGET Asked Me Onboard

11. about Me
Born in Hampton, VA
Traveled the entire east coast by 16 years
old - Maine to Florida
Quit Football Freshman Season, Picked
Up First Camera
Moved To Atlanta
Epic Ignorant Shit Ensued
Corporate Shit Ensued
Pops Health Slipped, Priorities Changed
YGET Asked Me Onboard
All This Made Me

12. The Baddest Mutha
Fucka On The Planet.

13. WhatIsyourpurpose?You’re here for a reason. Stop bullshxtting and honor it.

14. Facebook
Instagram LinkedIn
Twitter
Human Voiced
Interaction
Conversation and News
Visual Marketing Business Leads and eStalking

15. Followers Likes
70,000
Social media isn’t about quantity as a personal
brand unless you’re trying to get those advertising
bucks.
!
Focus on the quality of your content and
distribution strategy, the numbers will come.
!
Remember your purpose? It’s not to reach some
empty quantified goal. Stay the course.

16. Create
Dope Shxt.

17. EXECUTEIdentifyresearch

18. HootSuite
Crowdbooster
+
=
$$$$

19. LinkS!!!
Android Drives It.
FB is dead.

20. case studies

21. SnapChat x TacoBell
1
2 3

22. Oreo-Dailytwist

23. WhatIsyourvoice?Autotune your shxt if you got wack vocals.

24. Tone
Tone is crucial to perception.
Are you sarcastic? Snarky? Witty? Gloomy? Fun?
How are you interacting with your potential
customer?
Mission
Your mission is simply a statement that identifies
what your purpose is to anyone that is interested.
What are you doing this for?
Values
Values are the standards you hold high in your
interaction with others.
Are you honest? Punctual? Compassionate?
Empathetic?
Personality
Personality can sometimes be confused for tone.
This is simply when you humanize yourself (and your
content) to become identifiable and approachable.
“Game Of Thrones is back! #RedWedding”
Um…
What?

25. Fight The Noise
500 Million
Tweets Per Day
Craig Smith of DMR (Digital Marketing
Ramblings) compiled some pretty
heavy facts. With THAT many tweets
PER DAY being sent, think about what
YOU’RE adding.
These guys create the positive
groundswell on social media. They
show users what’s new and important
(or just pretty effing cool) in particular
industries and markets.
Influencers
Inhibitors create pointless noise that
we have to cut through. We can’t get
rid of them, but we can use them to
find new audiences.
“Oh my gawwwd, Chipotle is my
liiiife!”
Inhibitors

26. exercise#1
“Charette”

27. Who InspiresYou?Find influencers that embody your mission in other niches.

28. GaryVaynerchuk

29. Marcus Troy

30. Time to Give some
Fucks.
What Do I Do Now?

31. MeetSome FUcking people
They’re AWESOME.
Almost EVERY connection I have is from talking with and meeting people. No matter
how automated things become, there will always be a person calling the shots and
making the decisions behind it all. Don’t get lost behind your computer screen!
getthe
fuckoutof
yourlittle
boxofcool
Stopbeing
sofucking
timid
Fucking
Explore
Shit
TakeSome
Fucking
Chances

32. RulesAreMade
ToControl.
!
FUCKRules.

33. exercise#2
“CareerRoadmap”

34. Exercise#3
UseSocialMediaToLandA
job Interview.

35. Indeed is the best “job board” style
website for finding work in the
creative and communications fields.
Not journalism. For that try
JournalismJobs.com.
Indeed
• Find a company or job listing you’re
interested in.
• Use LinkedIn or ZoomInfo to find
the departmental manager (NOT
HR) direct contact info.
• Use this new info to reach out or
find them on other (contextual)
social media.
fishingonlinkedin
Networking events are key! Creative
Mornings has a branch in
Washington, DC that is ripe for
people like us to attend.
Getinthesestreets!
Industry white papers and journals
provide pointed statistical data that
will help you to form educated
guesses on emerging trends and
strategies. Marketo and the
Infographics Labs blog are two great
resources. Behance’s 99U is my
personal favorite for creatives.
targeted research

36. Q&A

37. I’m between VA, DC and NY often so don’t be afraid
to reach out if you’ve got questions about anything
we’ve covered today or just to say what’s up. It’s
TOUGH coming from limited resources and breaking
through, but it is NOT impossible.
thomas@thomasawilson.com
YouGottaEatThis.com
ThomasWilson2
twitter.com/ThomasWilson2