1. Raising money from individuals

2. • By giving money
• By running fundraising activities – giving
time

4. • Face to face
• Mail
• Newspaper advertising
• Inserts
• Posters
• Telephone
• Text
• Email
• Banner advertising

5. • Cash
• Cheque
• Postal order
• Standing order
• Direct debit
• Text
• Payroll giving
• Add-on to bill

7. • Use the internet – create crowds!
• Volunteers:
• Advertise and PR in local papers, radio,
TV
• Clarity of what you’re asking for
• Eventers:
• Advertise events
• Set targets/minimum entry levels

8. • Face to face
• Door to door
• Create crowds – instant events
• Small local events
• Small national events
• Big national events
• International challenge events

10. The Supporter Journey

11. The means whereby you increase a
supporter’s support for your cause
through communication, dialogue
and engagement

12. Legacies
Pledge
Major
High Value
Middle Donors
Committed Donors
Regular Donors or Members
Donors
Trydonors-Campaigners-Advocates
Enquirers and Responders
Incidental Donors

13. Relationship Fundraising
Incidental Committed
Donors Major Legacies
Donors Donors Donors
Beneficiaries Associates Middle Pledgers
Donors
Regular
Donors

14. Supporter Development Cycle
Engage
Grow Inspire
Commit

15. The Donor Wheel
Donors Committed
Donors
Middle
Incidental
Major
Donors
Gifts
Legacies

16. Warm and eager Hot and cold
Hard to reach
Wealthy but distant
Fanatics
Disengaged

18. Warm and eager Hot and cold
Hard to reach
Wealthy but distant
Fanatics
Disengaged

19. • Excellent two-way communications – the internet
makes this possible
• Engagement products – sponsored calls, sponsored
“heroes”, sponsored lines
• Engagement channels – blogs, videos, diaries, etc.
• Interaction – multi-channel – touchpoints

20. Touchpoints Value Ave Lifespan
1 £227 4.4 years
2 £422 7.2
3 £596 8.0
4 £713 8.2
5 £966 10.3
Source: NSPCC 2004