Working Together To Safeguard Children In Malaysia - A Non-Profit National Public Safety Project For Protecting Children in Malaysia

1. CHILDLINE MALAYSIA Working Together to Safeguard Children In Malaysia A Non-Profit National Public Safety Project For Protecting Children in Malaysia “ Enabling Children to be heard …”

2. FUNDING CHILDLINE MALAYSIA The story begins………..trials and tribulations of an emerging child helpline…….. WHY? WHAT? WHEN ?WHERE? & HOW ? “ Enabling Children to be heard …”

5. Key Message : “ Enabling Children To be Heard” Key Message : “We Listen….We Care…….” Key Message : “ Together We Make It Happen..”

8. The Education & Awareness Programs For Children 2. W hat needs to be funded ?

9. Advertising & Promotion ( A & P)

10. 2. W hat needs to be funded ? 793,500.00 TECHNICAL CONSULTANTS & PROCESS DEVELOPERS AT CALL CENTRE OPERATIONS ICT & SOFTWARE DEVELOPMENT, TRAINING & CONSULTANCY FOR SYSTEMS INTEGRATION, DEVELOPMENT OF CALL CENTRE PROTOCOLS 6 1,092,720.00 STAFF CAPEX & OPEX - ADMIN /MANPOWER 7 1,778,000.00 CHILDREN @ RISK EARLY YEARS SCHOOLS / PUBLIC CHILDLINE A & P CAMPAIGN (ABOVE THE LINE & BELOW THE LINE COSTS) 1 1,732,000.00 CHILDREN @ RISK EARLY YEARS SCHOOL CHILDREN EDUCATION AND AWARENESS PROGRAMS FOR CHILDREN 2 NO. SCOPE OF ACTIVITIES TARGET GROUPS TOTAL (RM) 3 TRAINING PROGRAMS CHILDLINE OPERATORS PARTNER LINKS 586,500 4 CHILDLINE IMPACT & OUTCOMES R & D CHILDREN NGO/ PUBLIC 60,000.00 5 NATIONAL CHILDLINE MALAYSIA RESOURCE DIRECTORY (NCRD) PRIVATE SECTOR GOVERNMENT NGOS 50,000.00 TOTAL RM 6,092,720.00

15. CLM ADVISORY BOARD ( KPWKM / KPKK / UNICEF / CHI /TM ) CLM STEERING COMMITTEE ( NGO ‘s / Govt. / Private Sector ) PROJECT SECRETARIAT MCTF TAS MASW PSC NUR SALAM UKM MEDIA PRIMA MTC JKMM Technical / Call Centre Operations Media & Communications ( PR /A & P / Branding ) Partner Links Network Legal / Finance & Admin Training, Education, Outreach & Awareness ORGANISATION CHART

17. PARTNERSHIPS AT COMMUNITY LEVEL Funding of Chldline Web Portal / Creative Programs MOSTI / KPKK Funding & Implementation in other Local Councils at State Level STATE GOVT Lead partner for the setting up of the Child Rights Centre,Childline Web Portal, Childline Education & Awareness Programs Childline Malaysia Support the Centre with their Child Rights expertise/experience Network with local GAs, NGOs and service organisations Community Service Network Support, advice ,funding and the collection of informational resources , particularly materials from UN Agencies UNICEF Malaysia Assist, encourage and empower the Child Councillors Lead partner in training and activities at the Centre Advocacy to young people and youth groups Generasi Gemilang (Advocacy ) Develop and execute an Action Plan on promoting and advocating children’s rights and issues using the Centre Promote the use of the Centre to their peers MBPJ Child Councillors Provide and set up the venue of the CRC Financial and operational support for the CRC MBPJ (Local Council) Responsibilities Partner

22. CHILDLINE MALAYSIA – TIMELINE OVERVIEW CALL CENTRE SET UP PARTNER LINK NETWORK NATION WIDE ROLL OUT WHAT NEEDS TO BE DONE? NOV 2009 – JUNE 2010 EDUCATION & AWARENESS NOV 2009 -JAN 2010 Infrastructure Set Up @ MERS999 – Legal Doc Tools/Telephony /Software/ Escalation Protocols & PSP Staff Recruitment Staff /Volunteers Training Partner Link Training OCT –DEC 2009 Establish direct support links to Govt Agencies / NGOs/ Private Org / Homes / Shelters DEC 2009 – MAR 2010 Outreach & Education Programs A & P Comm. Plan Media Plan SOFT LAUNCH (KLANG VALLEY) MAR 2010 Call Centre Systems Tests –IVR/ UAT/ CRM/Phone Pre Launch Audit JUNE 2010 Nationwide Roll Out 4. When do we need the funding ?

32. Sample of a successful packaging program for funding

33. Find & Identify Prospective Funders Understand Yourself & Them Network & Nurture Relationships Develop Winning Proposals Strategize ! Zoom In ! Smile & Close the Deal! F U N D s

34. CHILDLINE MALAYSIA Terima Kasih ! “ Enabling Children to be heard …”