1. Alignment by Design The Breakthrough Approach to Organizational Effectiveness & Excellence Thomas Bradley, PhD [email_address] Alignment by Design, Inc.

2. Challenges of the 21 st Century Knowledge-based Economy Burning Platforms Fundamental Business Challenges Need for Profound Knowledge Solution: Alignment by Design Fundamental Principles The “Business-of-Business” Basic Questions Conceptual Model Summary Main Objectives

3. Challenges of the 21 st Century Knowledge-based Economy Burning Platforms Fundamental Business Challenges Need for Profound Knowledge

6. “ Without changing our patterns of thought, we will not be able to solve the problems we created with our current patterns of thought” - Albert Einstein Profound Knowledge We Must Break With the Past – We Must Do Things Differently

7. Solution: Alignment by Design Fundamental Principles The “Business-of-Business” Basic Questions Conceptual Model

8. Fundamental Principles of Alignment By Design Principle 5 – Envisioning Principle 1 – Value Creation & Sustainment Principle 2 – Everything by process Principle 3 – Synergy Principle 4 – Optimization

9. Fundamental Principles of Alignment By Design Principle 1 – Value Creation & Sustainment The fundamental purpose of business is to create value for its stakeholders Principle 2 – Everything by process Both quality and value are created and sustained through effective process design and management Principle 3 – Synergy See interrelationships versus differences in things is fundamental to alignment such that 1+1 = 5 (exponential, nonlinear ROI) Principle 4 – Optimization Optimizing the integrated factors of business is how to sustain and grow value Principle 5 – Envisioning “ Begin with the end in mind.” Envision the future and put strategies and plans in place to successfully achieve the goals and objectives

10. There is no magic The breakthrough approach to organizational effective & excellence is not easy or simple. There are no quick fixes or silver bullets. It takes time and discipline.

11. The Business-of-Business Basics Questions 5. Where there are gaps in performance or risks in our ability to achieve our objectives, what are we going to do? 1. What do we want to achieve? 2. How are we going to achieve our objectives? 3. Are our processes capable of achieving our objectives? 4. Where are we in respect to achieving our objectives?

17. Strategic Alignment Adapted from: “The Power of Alignment” by G. Labovitz & V. Rosansky Strategic Goals & Objectives Customers People Processes Horizontal Alignment Vertical Alignment

21. Strategic Planning & Management Assessment Risk Assessment Strategic Alignment Assessment Risk Assessment Capability Maturity Assessment Performance Management Assessment Risk Based Quality Audits Risk Assessment Risk Assessment Process Based Management System Assessment Based Upon ISO/TL9001

24. Summary

27. Alignment by Design The Body of Knowledge

28. Alignment by Design The Breakthrough Approach to Organizational Effectiveness & Excellence Alignment by Design Risk-Based Quality Auditing Going Beyond Compliance In Pursuit of Effectiveness The "Iterative Strategic Planning Process Framework” (The Elliott Model) Alignment by Design The Team Trilogy Achieving and Maximizing the “Power of Teams” Through the “Magic of Teamwork” Excelling at the Fundamentals In Pursuit of Perfection The Alignment by Design Field WORK Manual Volume 1

29. For more information on This exciting and powerful methodology Visit our web site at www.alignmentbydesign.com or, Contact Tom Bradley, PhD via email at [email_address]