2. I am a pioneer
Pioneer in Retail
Pioneer in Mobile Networks
Pioneer in Mobile Phone Distribution
Pioneer in Mobile Social Networking
Pioneer in Mobile Networking Events
Pioneer in Mobile Services
Pioneer in Contextual Services startup
4. sprxmobile team
Claire Boonstra - Managing Director
Responsible for General Management and day to day
operations
Raimo van der Klein - Creative Director
Responsible for Concept Development, creative & design
input.
Maarten Lens-FitzGerald - Marketing Director
Responsible for Marketing, Communication and
publishing
8. Technology Design Vendor selection
Mobile Advertising
Interaction DesignService Design
Partnerships
Mobile Awareness Mobile Inspiration
Mobile Marketing
Mobile Thinktank
Business Models
Communities
Concept Development
Contact & Interaction
Strategy & Vision
Mobile Service Architecture
21. ♥! ?
Mobile happens around the
“!”, the “?” and the ”♥“
Knowing what
you want
Connecting &
sharing
Needing help
22. Getting ready
for battle
Feasting,
Sexing &
Primping
Returning back
to Camp
Protecting yourself
from the future
7.00 9.00 17.00 22.00 0.00
Rituals & Mobile moments
Inspired by BBDO
23. Getting ready
for battle
Feasting,
Sexing &
Primping
Returning back
to Camp
Protecting yourself
from the future
Check Check Check Check Check
7.00 9.00 17.00 22.00 0.00
Rituals & Mobile moments
Inspired by BBDO
34. context specific need relevant information
.
Fulfillment process
PHYSICAL
WORLD
VIRTUAL
WORLD
35. context specific need relevant information
.
Fulfillment process
Now
Get your fulfillment
‘ smart’ tools
PHYSICAL
WORLD
VIRTUAL
WORLD
36. context specific need relevant information
.
Fulfillment process
Automated fulfillment
Now
Future
Get your fulfillment
‘ smart’ tools
‘ smart’ tools
PHYSICAL
WORLD
VIRTUAL
WORLD
37. context specific need relevant information
.
Fulfillment process
Automated fulfillment
Now
Next
Future
Contextual marketplaces
Get your fulfillment
‘ smart’ tools
‘ smart’ tools
PHYSICAL
WORLD
VIRTUAL
WORLD
38. zcapes
YOU are a fisherman off the coast of northern Kerala, a region in the south of India. Visiting
your usual fishing ground, you bring in an unusually good catch of sardines. That means other
fishermen in the area will probably have done well too, so there will be plenty of supply at the
local beach market: prices will be low, and you may not even be able to sell your catch.
Should you head for the usual market anyway, or should you go down the coast in the hope
that fishermen in that area will not have done so well and your fish will fetch a better price? If
you make the wrong choice you cannot visit another market because fuel is costly and each
market is open for only a couple of hours before dawn—and it takes that long for your boat to
putter from one to the next. Since fish are perishable, any that cannot be sold will have to be
dumped into the sea.
40. Minimuni
If you live exactly 6 minutes from
Sunset Tunnel East Portal, 8 minutes
from Duboce and Church, and 10
minutes from Church Station you may
find it useful too.
43. Thank You!
Raimo van der Klein
raimo@sprxmobile.com
www.sprxmobile.com
11th of December 2008
http://www.flickr.com/photos/parvenu/2477228814/sizes/o/