2. What is Social Media
What About Traditional Media
What Changed
How Does This Help My Business!
3. What is Social Media
Personal 1-to-1 communication
Speaking directly with the consumer
Trustworthy
Assumed Credibility - it MUST be true
Word-of-Mouth
Recommendation - Validation
Listening
Research what is being said about your brand
4. What About Traditional Media
Newspapers - print media
Readership / Circulation down
Email
CAN-SPAM / Noise
Display Advertising
Invisible
Search Advertising
PPC/SEO - barrier to entry
5. What Changed
Unique Shift in How We Get Our Information
We ask for it
Real-Time Delivery
Near Instantaneous Access
New Experts
Subject matter experts
Viral
6. Why Should I Care
25,000,000 Unique US Visitors Monthly
1,382% Growth in 12 Months
Fastest Growing Age Demographic
35-49 at 41.7%
50M Tweets / Day
Over 70% of B2B Companies on Twitter
7. Why Should I Care
#1 Social Networking Site
400 Million Active Users Worldwide
77% of B2B Companies on Facebook
Application Development Platform
8. Prove It To Me
Real-Time Search Social Connector
9. Prove It To Me
Social Mediaʼs Impact
on Purchasing Behavior
75%
70
68
50% 54
49
44
25%
0%
Social Media Company Online News Review Wikis
Websites Sites
10. Prove It To Me
Social Mediaʼs Impact
on Purchasing Behavior
75%
70
68
50% 54
49
44
25%
0%
Social Media Company Online News Review Wikis
Websites Sites
11. Prove It To Me
Social Mediaʼs Impact
on Purchasing Behavior
75%
70
68
50% 54
49
44
25%
0%
Social Media Company Online News Review Wikis
Websites Sites
12. Prove It To Me
Social Mediaʼs Impact
on Purchasing Behavior
75%
70
68
50% 54
49
44
25%
0%
Social Media Company Online News Review Wikis
Websites Sites
13. Prove It To Me
Social Mediaʼs Impact
on Purchasing Behavior
75%
70
68
50% 54
49
44
25%
0%
Social Media Company Online News Review Wikis
Websites Sites
14. Prove It To Me
Social Mediaʼs Impact
on Purchasing Behavior
75%
70
68
50% 54
49
44
25%
0%
Social Media Company Online News Review Wikis
Websites Sites
15. Okay - Now What
How Do I Get Started
Find Your Voice
Donʼt market - communicate
Understand Your Audience
Who will care about what you have to say
Create a Personal Relationship
Gain trust
Be Prepared
Are you ready to commit to social media
16. Create A Strategy
Define Success
What do you want to accomplish
Determine Measurable Outcomes
Analytics and Reporting
Integration
Tie all your platforms together
Guidelines and Policies
Employee Contribution
17. How Do I Make This Work
Understand the Tools Available
18. What Can I Expect
What is Likely What is NOT Likely
19. What Can I Expect
What is Likely What is NOT Likely
20. What Can I Expect
What is Likely What is NOT Likely
Public Relations
21. What Can I Expect
What is Likely What is NOT Likely
Public Relations
22. What Can I Expect
What is Likely What is NOT Likely
Public Relations
Increase Web Traffic
23. What Can I Expect
What is Likely What is NOT Likely
Public Relations
Increase Web Traffic
24. What Can I Expect
What is Likely What is NOT Likely
Public Relations
Increase Web Traffic
Lead Generation
25. What Can I Expect
What is Likely What is NOT Likely
Public Relations
Increase Web Traffic
Lead Generation
26. What Can I Expect
What is Likely What is NOT Likely
Public Relations
Increase Web Traffic
Lead Generation
Increase Customer Support
27. What Can I Expect
What is Likely What is NOT Likely
Public Relations
Increase Web Traffic
Lead Generation
Increase Customer Support
28. What Can I Expect
What is Likely What is NOT Likely
Public Relations
Increase Web Traffic
Lead Generation
Increase Customer Support
Improve SEO
29. What Can I Expect
What is Likely What is NOT Likely
Public Relations
Increase Web Traffic
Lead Generation
Increase Customer Support
Improve SEO
30. What Can I Expect
What is Likely What is NOT Likely
Public Relations
Increase Web Traffic
Lead Generation
Increase Customer Support
Improve SEO
Brand Awareness
31. What Can I Expect
What is Likely What is NOT Likely
Public Relations
Increase Web Traffic
Lead Generation
Increase Customer Support
Improve SEO
Brand Awareness
32. What Can I Expect
What is Likely What is NOT Likely
Public Relations
Increase Web Traffic
Lead Generation
Increase Customer Support
Improve SEO
Brand Awareness
Increase Sales Revenue
33. What Can I Expect
What is Likely What is NOT Likely
Public Relations
Increase Web Traffic
Lead Generation
Increase Customer Support
Improve SEO
Brand Awareness
Increase Sales Revenue
34. What Can I Expect
What is Likely What is NOT Likely
Public Relations Replace all marketing efforts
Increase Web Traffic
Lead Generation
Increase Customer Support
Improve SEO
Brand Awareness
Increase Sales Revenue
35. What Can I Expect
What is Likely What is NOT Likely
Public Relations Replace all marketing efforts
Increase Web Traffic
Lead Generation
Increase Customer Support
Improve SEO
Brand Awareness
Increase Sales Revenue
36. What Can I Expect
What is Likely What is NOT Likely
Public Relations Replace all marketing efforts
Increase Web Traffic
Work Without Commitment
Lead Generation
Increase Customer Support
Improve SEO
Brand Awareness
Increase Sales Revenue
37. What Can I Expect
What is Likely What is NOT Likely
Public Relations Replace all marketing efforts
Increase Web Traffic
Work Without Commitment
Lead Generation
Increase Customer Support
Improve SEO
Brand Awareness
Increase Sales Revenue
38. What Can I Expect
What is Likely What is NOT Likely
Public Relations Replace all marketing efforts
Increase Web Traffic
Work Without Commitment
Lead Generation
Give Immediate Results
Increase Customer Support
Improve SEO
Brand Awareness
Increase Sales Revenue
39. What Can I Expect
What is Likely What is NOT Likely
Public Relations Replace all marketing efforts
Increase Web Traffic
Work Without Commitment
Lead Generation
Give Immediate Results
Increase Customer Support
Improve SEO
Brand Awareness
Increase Sales Revenue
40. What Can I Expect
What is Likely What is NOT Likely
Public Relations Replace all marketing efforts
Increase Web Traffic
Work Without Commitment
Lead Generation
Give Immediate Results
Increase Customer Support
To Be FREE
Improve SEO
Brand Awareness
Increase Sales Revenue
45. Twitter Terms
Talk the Talk
@Address @ThinkBigKC # HashTag
RT ReTweet
DM Direct Message
46. Recruit Followers
Where is Everyone
Organic Growth Accelerated Growth
Holistic Approach
47. Recruit Followers
Where is Everyone
Organic Growth Accelerated Growth
Holistic Approach
48. Recruit Followers
Where is Everyone
Organic Growth Accelerated Growth
Research Relevant Topics
Holistic Approach
49. Recruit Followers
Where is Everyone
Organic Growth Accelerated Growth
Research Relevant Topics
Holistic Approach
50. Recruit Followers
Where is Everyone
Organic Growth Accelerated Growth
Research Relevant Topics
Engage Established Accounts
Holistic Approach
51. Recruit Followers
Where is Everyone
Organic Growth Accelerated Growth
Research Relevant Topics
Engage Established Accounts
Holistic Approach
52. Recruit Followers
Where is Everyone
Organic Growth Accelerated Growth
Research Relevant Topics
Engage Established Accounts
Join the Conversation
Holistic Approach
53. Recruit Followers
Where is Everyone
Organic Growth Accelerated Growth
Research Relevant Topics
Engage Established Accounts
Join the Conversation
Holistic Approach
54. Recruit Followers
Where is Everyone
Organic Growth Accelerated Growth
Research Relevant Topics
Engage Established Accounts
Join the Conversation
Make Yourself Seen
Holistic Approach
55. Recruit Followers
Where is Everyone
Organic Growth Accelerated Growth
Research Relevant Topics
Engage Established Accounts
Join the Conversation
Make Yourself Seen
Holistic Approach
56. Recruit Followers
Where is Everyone
Organic Growth Accelerated Growth
Research Relevant Topics
Engage Established Accounts
Join the Conversation
Make Yourself Seen
Use Available Tools
Holistic Approach
57. Recruit Followers
Where is Everyone
Organic Growth Accelerated Growth
Research Relevant Topics
Engage Established Accounts
Join the Conversation
Make Yourself Seen
Use Available Tools
Holistic Approach
58. Recruit Followers
Where is Everyone
Organic Growth Accelerated Growth
Research Relevant Topics Automated Systems
Engage Established Accounts
Join the Conversation
Make Yourself Seen
Use Available Tools
Holistic Approach
59. Recruit Followers
Where is Everyone
Organic Growth Accelerated Growth
Research Relevant Topics Automated Systems
Engage Established Accounts
Join the Conversation
Make Yourself Seen
Use Available Tools
Holistic Approach
60. Recruit Followers
Where is Everyone
Organic Growth Accelerated Growth
Research Relevant Topics Automated Systems
Engage Established Accounts Paid Follow Campaigns
Join the Conversation
Make Yourself Seen
Use Available Tools
Holistic Approach
61. Recruit Followers
Where is Everyone
Organic Growth Accelerated Growth
Research Relevant Topics Automated Systems
Engage Established Accounts Paid Follow Campaigns
Join the Conversation
Make Yourself Seen
Use Available Tools
Holistic Approach
62. Recruit Followers
Where is Everyone
Organic Growth Accelerated Growth
Research Relevant Topics Automated Systems
Engage Established Accounts Paid Follow Campaigns
Join the Conversation Sweepstakes
Make Yourself Seen
Use Available Tools
Holistic Approach
63. Recruit Followers
Where is Everyone
Organic Growth Accelerated Growth
Research Relevant Topics Automated Systems
Engage Established Accounts Paid Follow Campaigns
Join the Conversation Sweepstakes
Make Yourself Seen
Use Available Tools
Holistic Approach
64. Recruit Followers
Where is Everyone
Organic Growth Accelerated Growth
Research Relevant Topics Automated Systems
Engage Established Accounts Paid Follow Campaigns
Join the Conversation Sweepstakes
Make Yourself Seen Integrated Services
Use Available Tools
Holistic Approach