Last digital trends of 2012

1. 2012 trends to watch
Social Currencies
Social CRM NFC
Connected
App discovery
Objects
Touch
Computing M-health
E-books Cyber crime
Thibaut Loilier
Gamification tloilier@gmail.com
Personal @tloilier
cloud HTML 5 LinkedIn
vizualize.me/tloilier

2. Social Currencies Thibaut Loilier
@tloilier
Overall market for virtual goods in the US
$ 2,9B
Global virtual trading market
$14 Billion
$ 1,6B 2012
2011
2010
$5 Billion
Q3 2010
Q4 2012
Facebook Credits:
15% of the company’s total revenues in 2012
Source: eMarketer, Inside Virtual Goods report

3. NFC Thibaut Loilier
@tloilier
NFC ‘speculation’ for 2012
Digital
Identity
Sharing
Payment photos
NFC handset models available
How can
NFC influence Redeem 70+
Gaming coupons
our lives in
2012?
Public
Ticketing Transport
Social
Interaction
26
Source: GSMA Q4 2011 Q4 2012

4. App Discovery Thibaut Loilier
@tloilier
1 billion app downloads per week will become a regular occurrence in 2012
Being discovered by users has become
10 Billion
one of the main challenges for mobile app developers
1500 K
Number of Apps available Android market growth
450 K
Jan 2012 End 2012
Jan 2011 2008 2009 2010 2011 Q3 2011
Source: Distimo, Flurry

5. M-Health Thibaut Loilier
@tloilier
Track
patient
activity Empower Consumer health apps in the iTunes store
Collect & patient
share data
How
can mobile Collect 14,000
Health
monitoring
influence health fitness data
sector in
2012?
Get instant 9,000
feedback
Store
patient data
2011 Q3 2012
Source: Manhattan Research, 2011

6. Cyber crime Thibaut Loilier
@tloilier
"Dark side of connectivity" is one of the
biggest risks to global financial and political stability
in 2012
2011 2012

7. Gamification Thibaut Loilier
@tloilier
Every startup CEO should understand gamification
Bing Gordon, former executive of EA games
In 2012, a gamified service for consumer goods marketing and customer retention
is becoming as important as Facebook, eBay or Amazon
50 % of organizations that
By 2015, more than
manage innovation processes will gamify those processes
Source: Gartner

8. HTML 5
Thibaut Loilier
@tloilier
Games Storage
Data can be stored
Interactive games on a user’s
can run without computer or
installing other mobile device, so
software or plug- web apps work
ins without an Internet
connection
% websites using HTML 5 amongst 70 % Motion Video & Music 3D
the 100 most popular websites Objects move on Interactive 3-D
web pages and
No plug-ins required effects using a
react to the computer’s graphic
movements of a processor
cursor
34 %
Q3 2011
Q3 2012
Source: indeed, Binvisions, Qualogy
Top Job trends on

9. Personal cloud Thibaut Loilier
@tloilier
Price of a Gigabyte
$10
17 % of professionals with 3+ devices will adopt a personal cloud service in 2012
$0.1 $0.02
$1
2000 2004 2010 2012
Source: Zdnet, Yankee Group

10. E-books Thibaut Loilier
@tloilier
$2,079 million
E-book stores see growing revenue
$1,436 million
$894 million
103 million 175 million 271 million
2010 2011 2012
Total U.S. E-book revenue Total U.S. E-book sales
Source: Yankee Group, 2011

11. Touch computing Thibaut Loilier
@tloilier
1980s 1990s 2000s 2010s
Global Unit Shipments 600 000
450 000
300 000
150 000
0
2010 2011 2012
Desktop PCs + Notebook PCs Smartphones + Tablets
Source: KPCB, Internet trends 2011

12. Connected objects Thibaut Loilier
@tloilier
Scenario possible in 2012
Your alarm clock, which allows you 15 extra
minutes of sleep
1
2
Your coffee make to turn on 15 minutes late
This is communicated to
as well
Your car to start in 5 minutes to melt the ice
Your meeting was pushed back 45 minutes accumulated in overnight snow storms
Mail synchronisation
Health monitoring
Car available in 2012
Voice control Music streaming
Video streaming
Source: Cisco

13. Social CRM Thibaut Loilier
@tloilier
3 million 20 hours
Number of emails sent every second Videos uploaded to Youtube every minute
50 million 700 billion
Tweets per day Total minutes spend on Facebook each month
‘Social CRM is the company’s response
to customer’s control of the conversation’
Paul Greenberg - Author of CRM at the Speed of Light.

14. Jan. 2012
Thibaut Loilier
@tloilier
tloilier@gmail.com
Try me!
http://linkd.in/z2w4zP