Outcome analysis report about mobile phone-based microwork. Microwork Orientation Workshop was held in Gumulira, Malawi, on June 2012 to field test preliminary user experiences on "Multiculturalize Your Name", one of Microwork Publishing Platform that was selected as one of the finalists at World Bank-sponsored microwork idea competition. Based on this analysis, the mobile application will be further fine-tuned to be made into a better application. PPT was made by Mr. Dowhan Kim, a fellow of Merry Year International.

1. Microwork through
Mobile Phones
{ 2 June 2012, Development Innovation Forum

2.  Overview
 Objective
 Method
 Case Study: Gumulira MVP Site
 Way Forward
 Q&A
Table of Contents

3. Overview

4. Microwork?
Overview

5. Microwork Publishing
Platform?
Overview

6. Objective

7. I. Building Social Capacity
(Developed, Developing Nations)
II. Providing a Source of Income for
Impoverished People
Objective

8. Method

9. Core Applications
 Earn-as-you-Translate
 Earn-as-you-Write
 Earn-as-you-Record
 Earn-as-you-Create
Method

11. Compatibility Beneficiaries
Quality Check
and and End
and Payment
Stakeholders Products
Current
Impact
Situation
Earn-as-you-Create

16. If the microworker decides to save 70% or more of his/her microwork
$2
wage for microcredit, he/she will earn 2$ per nickname, through a grant
Microwork Wage
by MPP.
Microcredit Deposit
$1
If the microworker decides to save less than 70% of his/her microwork
wage for microcredit, he/she will earn 1$ per nickname.
Distribution of Profits

17. Case Study: Gumulira
The Set-up

25. Chimwemwe (Happiness)
Chikondi (Love)
Philirani (Precious)
Chisomo (Grace)
Chifundo (Mercy)
Chibale (Friendship)
Madalitso (Blessings)

28. Case Study: Gumulira
The Process

34. Sarah (Mother of the Nations)
Jihye (Wisdom)
Jeongtae (Fairness)
Woojung (Friendship)
Changdae (Great)
Jonghyun (Wise)
Eunhye (Grace) Names
Young
Yongdeuk (Dragon)
(Soul)
Soojung (Chrystal)
Gapsu (Number
One)
Yoonjung (Steady, but Grand Success)

39. Case Study: Gumulira
The Results

46. • 22 Participants Total
• Residents of Gumulira MVP Site
• 18 Men, 4 Women
• 8 w/ Personal Mobile Phones, 14 w/
Borrowed Phones
Overview

47. 1) Indicate how easy the task was;
2) Would you like to continue doing this job?;
3) Were there any difficulties in completing the
task? Please explain the difficulties;
4) How will you spend the money you’ve
earned from this work?
Questionnaire (1/2)

48. 5) What would you do if you earned MK 20,000
from this job?;
6) Would you be interested in a loan and
savings scheme?;
7) Would you defer receipt of payment if you are
given an additional MK 20 in 1 week?;
8) Are you interested in purchasing a phone
through microcredit for continuous
participation?
Questionnaire (2/2)

49. 1) 82% Easy, 18% Difficult
Indicate how easy the task was;
2) 100% Yes like to continue doing this job?;
Would you
3) Were there any difficulties in completing the
3) 35% Yes, 65% No the difficulties;
task? Please explain
4) How will you spend the money you’ve
earned from this work?
Responses (1/2)

50. • The task was so difficult because English can be
interpreted broadly, while we received only a
word, not a statement.
• Some words are difficult to translate into real
vernacular language(or in Chichewa) so it
requires a sentence to understand properly.
• I don’t know how to reply to messages; I faced a
problem when trying to send the message.
3) Please Explain the
Difficulties

51. • To buy more airtime to continue participating
in this work.
• To buy tablets of soap for my family.
• To purchase two bundles(100 plastic papers
each bundle) of small plastic papers at 80
Kwachas each and sell to those who bake
African cakes.
4) How will you spend the
money you’ve earned?

52. 5) What would you do if you earned MK 20,000
from this job?;
6) Would you be interested in a loan and
savings scheme?;
7) Would you defer receipt of payment if you are
given an additional MK 20 in 1 week?;
8) Are you interested in purchasing a phone
through microcredit for continuous
participation?
Responses (2/2)

53. • Start a business of buying farm produce from
farmers and after selling it to the market.
• Start doing business of buying and selling
airtime. Introduce the system to customers so
that it can be used by many people in the
village.
• Start a business of frying chips to assist
vulnerable people in the community.
5) What would you do if you
earned MK 20,000 from this
job?

54. 5) What would you do if you earned MK 20,000
from this job?;
6) Would you be interested in a loan and
6) 100% Yes
savings scheme?;
7) Would you defer receipt of payment if you are
7) 33% Yes, 67% No
given an additional MK 20 in 1 week?;
8) Are you interested in purchasing a phone
8) 63% Yes, 37% No for continuous
through microcredit
participation?
Responses (2/2)

55. Lessons and Way Forward

56. • Most Participants Did Not Face Difficulties
Using Mobile Applications
• More Intensive Training/Education Required to
Ensure Quality and Diversity of Local Names
• Microwork Best Leveraged By Persons with
Disabilities
Lessons

57. • Application Prototype to be Further Developed
at Dell Social Innovation Lab with Sector
Experts Mid-July
• Assuring Quality
• Delivering Marketable End Products
Way Forward

58. Q&A