1. Mobile Music App Overview:
Theda Sandiford
VP Digital Marketing, Republic Records

2. There are tons of apps…
now
what?
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3. Mobile Music Marketing
Who are some of the key players, you should be working with…
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4. Spotify
 Stream millions of songs,
albums, playlists online
 Listen offline feature –
no mobile connection
needed
 API access = feature rich
apps built on top
 #2 free music app iOS
Pandora
 Real-time music feed +
advanced social sharing
 Access to lyrics, bios and
discographies
 PandoraOne
subscription ($3,99) = no
ads, few interruptions
 #1 top grossing iOS app
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5. iHeartRadio
 Stream >1,500 live
radio stations, free
 Create own station
that selects from >15m
songs
 Perfect For feature
curates according to
mood/activity
 #87 free app in iOS
Shazam
 Identify songs in as
little as 1s
 Tag TV shows for
music, celeb buzz,
trivia
 Buy tracks easily on
iTunes, Amazon
 #18 free Android app
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6. Soundcloud
 Discover and follow
diverse music + audio
creators
 Listen to and/or create
sets to share w/ followers
 Record own sounds w/
one touch and share to
socials
 #8 top free music Android
apps
8Tracks
 Pick from 750,000
playlists curated for
taste, time & place
 No audio ads
 Hot cover art, + follow
DJs
 #20 top free music iOS
apps
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7. Songza
 Mood-oriented user
generated playlists
 Free, w/ no listening
limits
 High-quality, data
efficient audio by
Audyssey
 App Store Best of 2012
Soundtracking
 Add photos + captions to
songs then share =
“soundtrack of your life”
 Dedicate songs to friends
+ followers
 Location-oriented trend
tracking
 #119 top free music iOS
apps
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8. Top Free Apps
in US (iOS)
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Source: appdata.com

9. Top Free Apps
in US (Android)
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Source: appdata.com