Gareth Mitchell-Jones, Associate Partner Big Data & Analytics at IBM, shares his thoughts on the hot topic of Big Data from his unique perspective at an IPA 44 Club event in London. To learn more about The IPA visit www.ipa.co.uk and The 44 Club here http://www.ipa.co.uk/groups/44-club-2

1. © 2014 IBM Corporation
Big Data at…Big Blue…
Presented by Gareth Mitchell-Jones, 19th May 2014
@garethmj74

2. © 2014 IBM Corporation2
Big Data at…Big Blue…
 The 5 V’s…
 The view at Big Blue…
 The market…
 The clients…
 Some real examples…

3. © 2014 IBM Corporation3
Big Data: Volume - Really?
0
200,000,000,000,000,000,000,000,000,000
400,000,000,000,000,000,000,000,000,000
600,000,000,000,000,000,000,000,000,000
800,000,000,000,000,000,000,000,000,000
1,000,000,000,000,000,000,000,000,000,000
Normal Data Big Data
Grey Area
Number of Bytes

4. © 2014 IBM Corporation4
Big Data: Variety - Really?
Images /
Photographs
Videos / CCTV
Text /
Documents
Voice
Recordings /
Tape / Digital
Transcriptions
Geographical /
Topological
Sensors /
Networks
Mobile / Tablet
Exhaustpipe
Vehicle / Device
Telematics
Weather /
Climate
Information
CCTV / Videos
Geographical
/ Topological
Vehicle
Device
Telematics

5. © 2014 IBM Corporation5
Big Data: Velocity - Really?
Source: datasciencecentral

6. © 2014 IBM Corporation6
Big Data: Veracity - Really?

7. © 2014 IBM Corporation7
What is IBM’s position in
the marketplace?

8. © 2014 IBM Corporation8
At a logical level nothing much has changed in 20 years…(or more)...
…but atomically a transformation has, and is taking place…

9. © 2014 IBM Corporation9
A simplified view of the Big Data and Analytics stack created in 2011
remains broadly relevant to most of the marketplace…
The Big Data Stack
Data growth curve:
 Megabytes -> Gigabytes ->
Terabytes -> Petabytes -> Exabytes -
> Zettabytes -> Yottabytes ->
Brontobytes -> Geopbytes
Analytical Infrastructure curve:
 Databases -> Datamarts ->
Operational Data Stores (ODS) ->
Enterprise Data Warehouses -> Data
Appliances -> In-Memory Appliances
-> NoSQL Databases -> Hadoop
Clusters > MPP Databases > Triple
Stores > Quad Stores > Graphs
Source: http://practicalanalytics.wordpress.com/2011/05/15/new-tools-for-new-times-a-primer-on-big-data/

10. © 2014 IBM Corporation10
Untapped Resource Empower Everyone Increased Value
The World of Big Data (& Analytics)
is Rapidly Expanding
Data is the world’s
newest resource
Decision-making
extends from few to many
New approaches are
required as data value
grows

11. © 2014 IBM Corporation11
1900 1950 2011
We have entered a new era of computing . . .
. . .enabling new opportunities and outcomes

12. © 2014 IBM Corporation12
IBM Watson
Advisors
IBM Watson
Solutions
IBM Watson
Foundations
IBM Watson
Cognitive Fabric
Provides the big data and
analytics capabilities that fuel
Watson
Products based on
Watson’s core
attributes and
capabilities
APIs, tools, methodologies, SDKs,
and infrastructure that fuels
Watson
Bespoke solutions designed to meet
some of industries most demanding
needs leveraging cognitive capabilities
IBM Watson
Ecosystems
The Watson Developer Cloud,
Watson Content Store and
Watson Talent Hub driving
innovation from partners
The Watson family
IBM
Watson
family
Commercial in Confidence

13. © 2014 IBM Corporation13
Systems Security
On premise, Cloud, As a service
Storage
IBM Watson Foundations
Big Data & Analytics Infrastructure
New/Enhanced
Applications
All Data
Real-time
analytics
zone
Enterprise
warehouse
data mart
and analytic
appliances
zone
Information governance zone
Exploration,
landing and
archive zone
Information
ingestion
and
operational
information
zone
What could
happen?
Predictive analytics
and modeling
What action
should I take?
Decision
management
What is
happening?
Discovery and
exploration
Why did it
happen?
Reporting, analysis,
content analytics
Cognitive
Fabric
A new foundation for leveraging all analytics and harnessing all data
Commercial in Confidence

14. © 2014 IBM Corporation14
Provides
the tools
for
analysts
and
business
users to
share and
exploit
insights
So what do you get from a zoned insight architecture…
Leverages what is in
place already
Enables the
digital
opportunity
Enables the
mining
opportunity
Automates repetitive tasks and establishes a
control environment to execute against
integration and governance decisions
Focuses and
directs
resources
towards
business
priorities,
establishes
process
controls and
arbitrate on
difficult
business
decisions
Promotes
innovation through
findings

15. © 2014 IBM Corporation15
• Acquisition
• Personalisation
• Profitability
• Retention
• Service
Maximise
Insight, Ensure
Trust, Improve
IT economics
Transform
management
processes
• Global
Operations
• Infrastructure &
Asset Efficiency
• Counter Fraud
• Public Safety &
Defense
• Harness &
Analyse all Data
• Spectrum of
Analytics
• Govern &
Protect All Data
• Optimise Big
Data &
Analytics
Infrastructure
• Planning &
Performance
Management
• Disclosure
Management &
Financial Close
• Incentive
Compensation
Management
• Human Capital
Management
• Analytics as a
Service Platform
• Data-driven
Products
and Services
• Non-traditional
Partnerships
• Mass
Experimentation
Optimise
operations;
counter fraud &
threats
Acquire, grow,
retain
customers
Create new
business
models
Manage
Risk
• Risk Adjusted
Performance
• Financial Risk
• Operational
Risk
• Financial
Crimes
• IT Risk &
Security
!
Imagine It.
…infuse analytics into appropriate key business processes…
Commercial in Confidence

16. © 2014 IBM Corporation16
Disappointment
is only ever a
few words
away…
OURCE: http://www.humptybumptykids.com/wp-content/uploads/2013/03/kid1.jpg

17. © 2014 IBM Corporation17
SOURCE: http://www.keepcalm-o-matic.co.uk/p/dear-grey-area-why-do-you-have-to-make-everything-so-messingly-complicated-sincerely-fan-of-black-or-white/

18. © 2014 IBM Corporation18

19. © 2014 IBM Corporation19

20. © 2014 IBM Corporation20
…which is why clients continue to need help to build their refineries…

21. © 2014 IBM Corporation21
http://mylifemattersyfc.org/wp-content/uploads/2014/02/drowning.jpg

22. © 2014 IBM Corporation22
…an awful lot, but not always from large vendors or consultancies…

23. © 2014 IBM Corporation23
Audience Insights: Precision Advertising
Commercial in Confidence

24. © 2014 IBM Corporation24