Branded media: Episode 1
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The document discusses breaking away from traditional apartment marketing and instead focusing on creating a sense of community. It recommends using social media as a powerful local outreach tool, becoming a source of local news, and optimizing listings on Google to attract residents who will evangelize the apartments through word of mouth. The next episode in the series will discuss limiting reliance on Facebook.
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Branded media: Episode 1
- 2. Break From the Pack of Apartment Commodity “ The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.” -Sergio Zyman
- 4. The direction of marketing has changed…
- 16. Social Media…Outreach on Steroids
- 17. Become Hyper Local News
- 18. Google Juice
- 19. THANKS FOR TUNING IN!! The next episode will be Sunday, July 17th @ 11am EST… “ Just Say NO to Facebook ” featuring special guest, Mike McClure!
Hinweis der Redaktion
- -) Started Urbane Apartments in Aug, 2003 in my attempt to Create Wealth -) Build It and They Will Come IS a Myth -) You MUST be Marketing in ALL You Do -) All Apartments were mostly the same, dull and very boring
- -) I was a Builder, Not a Marketer, and build 16k-17k apt units -) I read every marketing book I could find, continued to stumble across My Space -) Urbane staff were afraid of negative comments -) One by One we started to create Urbane Evangelists
- -) It is no longer about Shouting Your Message -) We are now an Opt In Opt Out economy, and you can be un-friended at any time, We truly are at Permission Based Marketing
- -) Focus on creating Your Larger Community, and fostering Influenceres
- -) Never in history have folks been able to reach so many people so vey fast -) News, Good and Bad now travels at light speed
- -) The Urbane Life has established itself as a Hyper Local News and Presence