A critical stage in an online marketing strategy is keyword analysis. View our 'Beginners Guide to Keyphrase Research' here...

1. A Beginners Guide To... Keyphrase research

2. What is Keyphrase Research? Keyword Research is one of the starting points for any type of SEO. For an internet marketing campaign to be effective it is essential that the company is aware of which keyphrases they need to target. In order to identify these necessary keyphrases, a wide range of research must take place and be analysed. We have outlined 5 clear steps to complete successful Keyphrase Research... www.urbanmedia.co.uk

3. Step 1: Brainstorm Relevant Words Ask yourself, ‘How would a potential customer want to find me?’ Using your own experience and knowledge of your company compile an industry specific list of keyphrases you believe your target market may use to find the services or products you offer. You may also want to ask friends, family and colleagues to acquire a broader list of search terms. www.urbanmedia.co.uk

4. Step 2: Real Life Competitors Think about who your real life competitors are and check their websites; are they gaining high places in Google? What are their Keyphrases? By looking at the keyphrases they are using, usually found in the page title, you should be able to gain a grasp of what may work for your company. This is particularly effective if you are very close competitors. Here you can see that even very big brands such as Coca-Cola and Tesco use their main keyphrases In the page title. www.urbanmedia.co.uk

5. Step 3: Search Your Keyphrases Now it’s time to see what the competition is like for the keyphrases you believe suit your business. Search each of the phrases individually and make a note of who is appearing highly for these terms. You may also wish to take into account the number of Pay Per Click Adverts appearing on the search page. If the keyphrase brings up a high amount of these it is likely to be a more competitive phrase than those with less. www.urbanmedia.co.uk

6. Step 4: Use a Keyword Tool This involves putting the list of keyphrases you have compiled into a keyword tool such as Google Keyword Tool which is an easily accessible online tool. The tool will analyse the list you have submitted and create a useful table detailing traffic levels for each keyterm, as well as list other related keyterms. Using this you will be able to see the most searched relevant keyphrases both worldwide and locally. You will also be able to see how much competition each term has. www.urbanmedia.co.uk

7. Step 5: Final Selection Using the original list of keyphrases, the research carried out on competitors and the information acquired through the keyword tool, create a final list of keyphrases to use for your company. Pages can now be optimised for each of these terms. It is also advised to target specific keyphrases on specific pages so you may also wish to assign this. www.urbanmedia.co.uk

8. Want to learn more? Urban Media are a Buckinghamshire, UK based Web Design & Online Marketing Company. @TheUrbanMetro Youtube.com/TheUrbanMetro Urbanmedia.co.uk/blog.aspx www.urbanmedia.co.uk