1. A Beginners Guide To... Small Business Blogging

2. What is a Business Blog and Why do I need it? A blog is a place either on your website or an external blogging portal such as e:bloggerwhere businesses can interact on a more personable level. - It is an extremely useful online marketing tool as it helps build your companies online presence. Through creating interesting posts and discussions you are building a new and interesting relationship with customers and directing more traffic through your website. - www.urbanmedia.co.uk

3. What to Write? Posts relevant to your company or interests of the company - Information about the company and staff. - - Give advice and tips on what your business has to offer. - Do competitor research, see what everyone else has to say! - Include links in your post, particularly to areas of your own website. www.urbanmedia.co.uk

4. Top Tips! Keep it short and sweet. > Try to keep each post relatively short with a clear and concise message to avoid readers losing interest or simply not having the time to read your post. - Informal but not inappropriate. > Blog posts are designed to be a more informal communication tool however ensure you still consider your target audience. - Don’t be afraid to show your personality. > One of the great things about blogs is that you have the freedom to write on a more personal level. This is a key point as it helps create more interesting and engaging posts. - Include Images. > Pictures make the blog more attractive to the reader. This can include anything from snapshots of your website or new products to a photo of the team in action or even just a simple image that relates to the post. - www.urbanmedia.co.uk

5. Want to learn more? Urban Media are a Buckinghamshire, UK based Web Design & Online Marketing Company. @TheUrbanMetro Youtube.com/TheUrbanMetro Urbanmedia.co.uk/blog.aspx www.urbanmedia.co.uk