www.tradegroup.com Attendees will learn: The way exhibits can become greener versions of themselves How a new exhibit can be green from the ground up Tips for reducing the environmental impact of shipping Green accessories such as flooring and lighting Promotional Products that give back Green exhibits that will WOW What “going green” can mean for a business

1. It’s Easy Being Green
Tips For A Greener Exhibit Program

2. History Of Green
Exhibiting
• 2007 The first Eco Friendly exhibit was
introduced
• EDPA formed a committee to create green
standards for display construction and
design
• IAEE created a committee to address
environmental concerns in the industry

3. Where Has It Led Us?
• Great discourse
• Unfortunately in 2008 the beginning of the
economic downturn hit the industry hard
• Few people were buying green
• Few suppliers invested in making green
exhibits

4. Change Is Coming
• There are now dozens of suppliers of
Green Exhibits and hundreds supplying
green components
• A study conducted by the Bloom Group
and Exhibitor estimates that there is a
market of 9.25 Billion for green exhibiting
• Economic improvement has sparked the
discourse once again

5. Barriers To Going
Green
• Most of us WANT to be green
• In the past there were limited designs and
suppliers

6. So What’s The
Problem?
• “...and cost the same as traditional
exhibiting options.”
• In other words, while most of us would
“like” to be green we are not interested in
investing the 20-30% more these exhibits
traditionally cost

7. What Makes A Green
Exhibit?
• Lighter weight
• Made from recycled and recyclable
components
• Uses less power
• Does not contain toxic chemicals or
products that are not biodegradable

8. Is Your Exhibit Green?

9. How Can We Make Our Existing
Exhibits Greener?

10. • Replace Plywood with bamboo, Sorghum board, or
Formaldehyde-Free “PureBond” for counters and counter
tops

11. Change the graphic substrates to ones made from
recycled soda bottles

12. Use LED Lights that are 10 times more efficient than
comparable halogen lights

13. Reduce weight by making large graphic surfaces fabric
made from recycled materials

14. Use Eco Carpet or Flooring now offered by dozens of
exhibit flooring providers

15. Great Green Exhibit Design

16. T h e G r e e n Fe a t u r e s
· Octanorm aluminum is 100% recyclable and
manufactured from 60% recycled content
· Graphic Substrates are renewable, recyclable
and sustainable
· LED lighting can reduce energy usage up to 90%
· Lightweight, configurable construction reduces
waste and the environmental impact of shipping
©2012 The Trade Group® · Ver 2.0
Reconfiguring into several
booth size options helps to
Reduce & Reuse
1434 Patton Place | Carrollton, Texas | 214.343.2000 | f 214.343.3461 | www.tradegroup.com

17. You don’t have to give up great design with Eco Metalli. Our entire line can be
adapted to green standards with an added cost of 20-30% over our standard line

23. Eco Banner Stands

24. Make The Rest Of Your Program Green
• Promotional items
• Delivery of your message

25. Promotional Products

26. Flash Drives Made From Recycled Paper
!

27. Plantable Seed Paper

28. Eco Friendly T-Shirts and Polos made
from bamboo or recycled materials

29. Golf balls made from recycled rubber
that have your branding

30. Pens made from recycled bottles

31. Delivering Your
Message
In An Environmentally Friendly Way

32. Leave Your Brochures
At Home
• Save Trees
• Lower your carbon footprint
• Great new Technologies that can control
and send all of your digital media instantly
and in some cases even gather leads at the
same time

33. How Trade Group Can Help
• We offer a complete line of Green Exhibits
and accessories
• We have a complete rental inventory that
has less impact on the environment
• We have a complete line of green
promotional items
• We can provide digital media technology
that allows you streamline message delivery

34. Why Go Green?
• Promote your initiative to your clients and
prospects letting them know your
commitment to quality and the
environment
• Improve company moral
• Keep up with competitors
• Feel Good!

35. Thank You!
• Webinar has been recorded and will be
available on our website
• email any questions to me at
malgilvar@tradegroup.com and I will
compile a recorded response and email out
to anyone that would like a copy
• www.tradegroup.com