A little piece of history here. The Rumpus Room's first ever press release for our work with the Pet Shop Boys, which would later go on to win our first Cannes Lion. Find out more about The Rumpus Room at www.trr.tv

1. PET SHOP BOYS INTERACTIVE VIDEO – PRESS RELEASE
We were extremely excited about working with the Petshop boys on
their release of integral. We saw it as a golden opportunity to
develop a concept that combines the sweetshops film production
values, with the Rumpus Rooms focus on campaigning, participation
and community.
The piece set out to tap into two trends emerging as technology
begins to change how we interact and consume media.
The first is our increasing ability to consume linear content in
none linear ways, as technology has given the us the time controls of
what and how we watch things. This allows us as authors to begin to
treat film as a series of frames that can contain more and different
information than just a picture that exists for a fraction of a second.
The second trend is increase in speed, complexity, and accessibility
of technologies for decoding information (especially in the mobile
phone sector), which has allowed the carrier of the information to
become progressively lo-fi. Qr-codes are just a geometric system that
can encode some simple data such as urls, phone numbers and sms in
old school black ink on white paper.
When we had identified we wanted to use qr-codes to get viewers to
participate in the project, this both informed the aesthetic and
structure of the film. We set out to create an initial video that
took its look directly from the language of the bar codes, ie black
and white and low resolution. Structurally we began to create a
narrative path in the same way as one would develop a documentary,
identifying the main issues around civil liberties, and then fleshing
them out with online content from a myriad of sources. As well
explaining issues we have collaborated with campaigners to create
specific online content where viewers could get involved in real
world campaigns. The creation of the video then became a process of
creating compelling filmic illustrations of the content flow.
This initial video was conceived for consumption on small screen
portable devices. We however did not want neglect higher resolution
devices. We printed the entire black and white video out and then re-
shot the video stop frame in key locations that reinforced the key
messages in the story.

4. DISCO Four
Remixed by Pet Shop Boys
DISCO Four
Remixed by Pet Shop Boys
A collection of remixes by Pet Shop Boys featuring songs
by The Killers, David Bowie, Pet Shop Boys, Yoko Ono,
Madonna, Atomizer and Rammstein.
Released 08.10.07 on CD and limited
edition numbered double vinyl.
The images below all contain different
messages. Visit http://reader.kaywa.
com on your mobile phone to download
the software.
petshopboys.co.uk