Insights and marketing automation with sitecore 8

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This presentation, presented by Thomas Danniau on the Sitecore Inspiration Day of The Reference, includes all insights about marketing automation in Sitecore 8.0.

Marketing

Marketing technologylandscape (2014 ~950 companies)

360°customer view
Experience analytics
Experience optimization
Path analyzer
Personalization of content
Federated Experience Manager
Q&A
Topics forthissession

360°customer view -Experience Database (xDB)

360°customer view
Experience analytics
Experience optimization
Path analyzer
Personalization of content
Federated Experience Manager
Topics forthissession

Order
Add to wishlist
Add to basket
Visit website
Goal
Value
Persona’s
Value
5
100
15
10
ExperienceAnalytics

Experienceoptimization> Simple test preview
Testing as part of the authoring process
Testing integrated in content editor

Experienceoptimization> Advanced testing

Optimizationin Sitecore8
Optimize everything
Simple setup for new testers
Advanced testing capabilities
Winners and best match
Test recommendations
Predicted segments
Dashboard of alltests

360°customer view
Sitecoreexperience analytics
Experience optimization
Path analyzer
Personalization of content
Federated Experience Manager
Q&A
Topics forthissession

PathAnalyzer Capabilities
Map every online experience
Plugged into xDBdata
Experience funnels
Goal, asset, path-oriented maps
Segmentation by goals, conversion
Optimization recommendations (Project Skynet)

Browsingbehavior
Shopping behavior
Engagement level
Geographicdata
Demographicdata
Technology(campaign) Source
Socialinteractions
…
Personalizationof content basedon …
Be Relevant!

Personalization of content
Test & evaluatescenario’s

Movie time –Personalization and Segmentation

Manage and capture information on sites outside of your Sitecore sites
Use the Sitecore Page Editor (now called the Experience Editor) to:
Perform A/B testing
Connect with goals, events and campaigns
Add personalization
Capture ‘external’ behavior into the Sitecore Experience Database
Federated Experience Manager (FXM)

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Insights and marketing automation with sitecore 8

1. Insights and marketing automation with Sitecore8 4 november 2014 Thomas Danniau

2. Marketing technologylandscape (2011 ~100 companies)

3. Marketing technologylandscape (2014 ~950 companies)

4. Topics forthissession

5. 360°customer view Experience analytics Experience optimization Path analyzer Personalization of content Federated Experience Manager Q&A Topics forthissession

6. 360°customer view

7. 360°customer view -Experience Database (xDB)

8. 360°customer view –Experience Profile

9. 360°customer view

10. 360°customer view Experience analytics Experience optimization Path analyzer Personalization of content Federated Experience Manager Topics forthissession

11. Experienceanalytics Dimensions o+ 30 included oEasy to extend (ex. Brand, color, category, access type, …) Segments oFilters based on rules engine (Persona’s) Custom reports oDashboards oAd hoc

12. Order Add to wishlist Add to basket Visit website Goal Value Persona’s Value 5 100 15 10 ExperienceAnalytics

13. Experienceanalytics

14. Experienceanalytics

15. 360°customer view Experience analytics Experience optimization Path analyzer Personalization of content Federated Experience Manager Topics forthissession

16. Experienceoptimization> Simple test preview Testing as part of the authoring process Testing integrated in content editor

17. Experienceoptimization> Advanced testing

18. Experienceoptimization> Advanced testing

19. Optimizationin Sitecore8 Optimize everything Simple setup for new testers Advanced testing capabilities Winners and best match Test recommendations Predicted segments Dashboard of alltests

20. 360°customer view Sitecoreexperience analytics Experience optimization Path analyzer Personalization of content Federated Experience Manager Q&A Topics forthissession

21. The PathAnalyzer

22. The PathAnalyzer

23. The PathAnalyzer

24. Value, visit, value/visitfunnel

25.

26. PathAnalyzer Capabilities Map every online experience Plugged into xDBdata Experience funnels Goal, asset, path-oriented maps Segmentation by goals, conversion Optimization recommendations (Project Skynet)

27. 360°customer view Experience analytics Experience optimization Path analyzer Personalization of content Federated Experience Manager Q&A Topics forthissession

28. Browsingbehavior Shopping behavior Engagement level Geographicdata Demographicdata Technology(campaign) Source Socialinteractions … Personalizationof content basedon … Be Relevant!

29. Personalizationof content

30. Personalizationof content

31. Personalizationof content

32. Personalization of content Test & evaluatescenario’s

33. Movie time –Personalization and Segmentation

34. 360°customer view Experience analytics Experience optimization Path analyzer Personalization of content Federated Experience Manager Q&A Topics forthissession

35. Manage and capture information on sites outside of your Sitecore sites Use the Sitecore Page Editor (now called the Experience Editor) to: Perform A/B testing Connect with goals, events and campaigns Add personalization Capture ‘external’ behavior into the Sitecore Experience Database Federated Experience Manager (FXM)

36. Federated Experience Manager (FXM)

37. Q&A #REFSitecore @danniau