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By Sven De Meyere
Online advertising beyond your comfort zone
Tuesday, June 24, 2014
...
Mobile
marketing
Adwords - Click to download
Adwords - Click to download
App usage
Adwords - App deeplinking
Adwords – In-app advertising
Adwords – In-app advertising
An example case...
An example case...
An example case...
An example case...
An example case...
An example case...
An example case...
An example case...
Foursquare
Foursquare - Specials
Foursquare – Local updates
• A new item
• A sale or discount
• General announcements
• An upcoming event
• Your loyalty program
• Special guests
• Holiday hours
• A show or exhibition
Foursquare – Local updates
Foursquare – Reporting
Zentrick
Zentrick
Zentrick
Gmail
advertising
Gmail sponsored promotions
Gmail sponsored promotions
Targeting
Contextual
Domain
targeting
E-mail
list
Gmail sponsored promotions
Gmail sponsored promotions
Gmail sponsored promotions
Slideshare
Leadshare
Leadshare
Leadshare
Leadshare
Leadshare
2 creative cases
#lastselfie
IKEA social catalogue
What do these have in common?
Q&A
Thank you
Sven De Meyere
sdemeyere@reference.be
+32 (0)477 13 42 16
www.twitter.com/demeyeresven
http://be.linkedin.com/in/svendemeyere/

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