presentation by closing keynote speaker Chris Lindland of Betabrand at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.

1. OUR MOTTO: AN EVIL
MULTINATIONAL
CORPORATION HAS TO
START SOMEWHERE.
FOR NOW: PANTS!

2. OUR MOTTO: AN EVIL
MULTINATIONAL
CORPORATION HAS TO
START SOMEWHERE.
FOR NOW: PANTS!

3. CORDAROUNDS &
THE CROTCH
HEAT INDEX

4. CORDAROUNDS
DRASTICALLY
LOWER YOUR
CROTCH HEAT
INDEX.
* Cordarounds horizontal wales reduce
inner-thigh friction, lowering your crotch
heat index (CHI) by an astonishing 12%!

5. 99% FICTION
1% FASHION
Creating Conversational Clothing

6. FASHION FW:
DESIGN

8. FACT!
VAGISOFT
ND
IS THE 2
SOFTEST
THING IN THE
UNIVERSE

9. TURNS OUT BIKERS ARE
BLOGGERS, AND VICE
VERSA.
200K+ Google Results

10. THE
PRESS
LIKES TO
READ
TOO.

11. DRESS PANT
SWEATPANTS:
TAILORED FOR TWEETS
Hate + Love = Traffic

12. SOCK INSURANCE:
AT LAST, SOCK
INSURANCE!
Industry news!

13. EXECUTIVE HOODIES:
NEWS JACKING
Fashion as breaking news

14. NEW IDEAS
NON-STOP
Fashion week is every week.

15. MODEL CITIZEN

16. AT LAST…
IT’S FASHIONABLE TO BE DRUNK AND OUT OF FOCUS
IT’S FASHIONABLE TO BE BLURRY AND OVERWEIGHT.
IT’S FASHIONABLE TO LOOK LIKE AN IDIOT.
THANK YOU, INTERNET.

17. Digital Photos
+
Cheap Storage
+
Social Networks
=
The Infinite Clothing Catalog

18. THE WEB WILL BUILD A MONSTER
THIS HALLOWEEN.
BE THE TIP OF THE SPEAR IN THIS IMPORTANT
REALTIME MARKETING EXPERIMENT.
Write chris@betabrand.com